Microsoft has introduced Bing Rebates, the successor to its now-defunct Cashback shopping program. The new program makes rebates available to select Microsoft Rewards members when they make purchases through participating retailers on Bing. Why we careIn the wake of numerous developments in the e-commerce sector, such as PayPal’s acquisition of Honey, Google’s revamped Shopping experience and third-party coupon sites partnering up with publishers, Bing is offering incentives for users to do their shopping on its search engine. If the rebates are competitive, it may attract new users or disincentivize current users from shopping elsewhere. More on the announcement
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