Ad fraud will cost marketers $84 billion this year – 22% of all online ad spend. This figure is expected to soar to $170 billion in five years’ time in 2028, according to a new in-depth study from Juniper Research. Why we care. Ad fraud could be costing your brand money, hurting campaign results, leaving you with fewer genuine leads and poor advertising ROI. With this in mind, it may be worthwhile exploring fraud-blocking technology or reallocating some of your ad budget to your SEO strategy. Key findings. Juniper’s study analyzed digital advertising in 45 countries across 8 regions, using a dataset of over 78,700 data points from 2019 to 2028. The research found that:
Solution. Fraud detection technology, such as Fraud Block, can detect and identify fraudulent or invalid traffic, impressions, clicks, or conversions on ads, helping to protect your campaign performance and ad budget. What has Juniper Research said? Senior Research Analyst from Juniper Research, Elisha Sudlow-Poole, said in a statement:
Deep dive. Download the full report by Juniper Research for more information. The post $84 billion of ad spend lost due to ad fraud in 2023 appeared first on Search Engine Land. via Search Engine Land https://ift.tt/lpmaHke
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