SMX West was buzzing last week, and much of the conversation was about Google’s recent change to how exact match keywords will work in AdWords campaigns.
Although the news just came out last week, the SMX programming team quickly organized a “flash session” that happened Wednesday morning before the scheduled agenda began. Panelists including Marketing Land’s Ginny Marvin and SMX moderators Matt Van Wagner and Brad Geddes took questions for almost an hour from a big crowd of concerned advertisers. They covered topics including
In this week’s Marketing Land Live podcast, Ginny Marvin and I recap that excellent session with two audio clips from the audience Q&A. The episode runs just under 40 minutes. You can listen here or use the link below to subscribe via your favorite podcast service.
Thanks for listening! Join us again next week for another episode of Marketing Land Live.
The post SMX West: What Google’s exact match changes mean for AdWords advertisers [Podcast] appeared first on Search Engine Land.
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