Being a “featured snippet” had allowed sites to effectively double-dip with Google visibility, but the search engine is currently testing a change that ends this.
Usually, a site that’s selected as a featured snippet appears both at the top of Google’s search results in a special box and again as one of the 10 web search listings further below. However, it’s been spotted that Google is dropping that web listing if a site is already featured.
Google has confirmed that this is an experiment to Search Engine Land and specifically told us that it’s not a permanent move. They also sent this statement:
Of course, the experiment could become permanent down the line. But at the moment, that’s not the case.
I posted screen shots of Google testing removing the featured snippets listings from the core web results. Here is what you normally would see:
Here is where the featured snippet is removed:
Again, Google confirmed they are indeed testing this but has not commented on if this will be rolling out to everyone or not.
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