Google’s John Mueller has confirmed that a bug prevented Google from crawling for the AMP cache between November 11, 2021 and November 17, 2021. The bug has since been resolved. Google confirmed. “We saw that crawling for the AMP cache had slowed down for some sites,” a Google spokesperson told Search Engine Land, “This bug has since been resolved, and an internal analysis showed it wasn’t widespread, and that there were no negative effects overall.”. The issue. It seems the issue impacted only certain crawling of caches for some sites. “We saw that crawling for the caches had slowed down for some sites. This bug has since been resolved, and an internal analysis showed it wasn’t widespread, and that there were no negative effects overall,” Mueller said on Twitter. First to notice. Olivier Papon from Seolyzer first spotted the issue and posted about it on Twitter, saying that he noticed Googlebot, Google’s web crawler, has essentially stopped crawling much of the web. He said it began on November 11 at 6PM (GMT) and then crawling went back to normal on November 17 at 8PM (GMT), he said in a follow-up tweet. Here is the chart he shared showing the drop in crawl activity from Googlebot: I personally did notice a number of sites show a decline in crawling in the Google Search Console crawl stats report but it seemed not to impact most of the sites I have verified access to in Search Console. Why we care. If you noticed any issues with new pages being indexed or old but updated pages not reflecting those changes in Google Search, this may be why. Google seems to have resolved the bug and going forward, all should be fine. Google said this wasn’t widespread and “there were no negative effects overall.” Hopefully, your business and website were not impacted by this bug but if it was, you probably have zero recourse. The post Google had a crawling issues that impacted some sites appeared first on Search Engine Land. via Search Engine Land https://ift.tt/30UADJu
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Google’s Discover feed presents mobile users with a stream of content based on the user’s interests. For publications that have managed to get their content featured in it, the Discover feed can drive substantial traffic — but, unfortunately, “there’s no way to create content that explicitly targets Discover’s interest matching,” John Shehata, VP, global audience development strategy & CRM at Condé Nast, said, quoting Google during his session at SMX Next. “That’s absolutely true, but there are certain things [that you can do to] increase your chances of ranking well in Google Discover,” he added. Using data obtained from one million pages (equating to 27 billion impressions) over the prior 90 days, in tandem with his own experience, Shehata provided the following tactics publishers can use to strengthen their ability to rank in Google Discover. Use emotional titles, not clickbait“When we analyzed the titles that perform very well in Google Discover [the top titles above 25% CTR and have at least 10,000 impressions] . . . You will see a lot of them are in that area of ‘clickbaity,’ so is there bait and switch?” Shehata said. “No, that will not work, if you promise one thing and you go to the site and it’s completely something else, Google can recognize this very well, but emotional titles still work very well,” he said, pointing out that there is a fine line between clickbaity, outrageous titles and titles with an effective emotional element. Additionally, data from GD Dash, which Shehata used throughout his presentation, revealed that 13% of the top 100 articles in Discover (with a 25%+ CTR and >10,000 impressions) were listicles. For brands looking to attract Discover traffic, Shehata cautions them against using 10-item listicles: “It gets the lowest CTR. People think it’s generic and it’s a made-up list, so try to avoid ‘10,’” he said. Include high-quality visuals“I cannot stress enough how important this is,” Shehata emphasized, providing the following guidance:
Understand and enhance E-A-T signalsWhile Search and Discover are different products, the overall principles of E-A-T as they apply to content are similar. In 2020, Google added the term E-A-T (expertise, authoritativeness and trustworthiness) to its Discover guidelines. “This phrase has not been there before,” Shehata said, “They’re going to be looking at E-A-T when they are evaluating Google Discover content.” Demonstrating E-A-T within your content can help you convince Google that it is reliable, free of misinformation, serves users and is thus worth recommending to them. One way to increase your E-A-T is through optimizing your author pages. “Make sure to avoid as much as you can — because there are certain exceptions — ‘Written by staff’ or ‘Written by admin,’” Shehata said about article authorship, “This doesn’t transfer any good E-A-T or trust signals.” He also provided the following ways to bolster your E-A-T for Google and for your readers:
Use the API to identify topics and entities that work for your brandNow that Discover data is available in the Google Search Console Search Analytics API, publishers can utilize Google’s natural language processing to identify which entities interest their audiences and work for their publications. “Once you utilize the Google Discover API and run it through Google natural language processing, you start to figure out what topics work for you,” Shehata said, adding that publishers should “double down on these topics” since Google already considers them to be an authority on those subjects. These topics can be sorted by impressions, CTR or number of pages. Sorting by impressions shows you the topics in which you have the most visibility, and by extension, authority. Ordering by CTR can tell which topics your audience is engaging with. And, sorting by the number of pages and referencing CTR, for example, may help you identify opportunities to improve your content. Refresh your evergreen contentUpdating your evergreen content can help drive additional Discover traffic. In the image below, clicks spiked each time the article was refreshed. RELATED: How to breathe fresh life into evergreen content (and get fresh traffic, too) Publishers should make sure to use the same URL and tweak the headline every once in a while, Shehata recommended. Understand your Google Discover dataEstablishing a baseline contextualizes your data and lets you know which stories performed above or below average. To that end, it’s important to understand:
It’s also important to understand that traffic from Discover is categorized as “direct” in Google Analytics (see the screenshots above). “I would assume about maybe 25% to 30% of direct traffic in Google Analytics is Discover traffic, so pay attention to this,” Shehata said. Remember, Google Discover is a supplemental channel“A word of caution . . . I want to make sure that you know that you should not be addicted to Google Discovery traffic — it’s not predictable and it shouldn’t be considered a core strategy of your SEO,” Shehata said. While the additional traffic may help you reach business goals, you cannot rely on Discover to deliver a consistent stream of traffic since there’s no way to target users or interests. That having been said, most of the topics Shehata covered also lend themselves to your regular search strategy, so there’s little additional work to put in to specifically optimize for Discover, but a lot of traffic that may potentially be gained. The post 6 tactics to rank better in Google Discover appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3xfa918 Microsoft Bing Page insights is now live in the Bing search results for the search results snippets, the company announced today. You will see a lightbulb icon on the right side of the search results that provides more details about the search result before you click on it. Microsoft said that Page insights “provides a summarized insights from a page on your search results so you can find what you’re looking for faster.” What it looks like. Here is a screenshot of this new feature, which you can see yourself for a search on [mars mission nasa] on Bing: More on page insights. Page insights “helps you verify that the source is relevant to your needs, helps you get caught up to speed at a glance on top factoids you didn’t know about, and lets you jump straight to the relevant section of the page when you click ‘Read more’ for a specific question,” the company said. There is also a section to “explore more” to find more relevant search results. Only desktop. Microsoft said this feature is only available on desktop search results because of the “screen size required to properly display the results.” Months of testing. Microsoft Bing has been testing variations of this since June and the lightbulb variation since October. Why we care. First, you might want to see if your site’s Bing snippet has this Page insight feature and if so, if the content and images within the Page insights box looks accurate and positive. So test it out for some of your more valuable keyword phrases. Also, from a searcher feature, it is a fun little tool that we’ve seen variations from other search companies in various forms previously. The post Microsoft Bing launched Page insights appeared first on Search Engine Land. via Search Engine Land https://ift.tt/2ZfVuGi The latest earnings announcements from Alphabet and Facebook have made it abundantly clear that the consumer privacy movement is creating a competitive advantage for Google. It’s important that businesses understand this reality as Big Tech firms enact tougher privacy controls. Since January 2020, both Apple and Google have made some big moves in the name of protecting consumer privacy. These changes are affecting businesses everywhere:
These changes are doing something else, too: they’re making Google stronger. The impact of Google’s privacy controlsPhasing out third-party cookies in Chrome helps Google in two important ways and makes its ecosystem stronger. The demise of third-party cookies is quite convenient for Google sites such as Google Maps and YouTube. That’s because they use first-party cookies to track user behavior. Therefore, those sites become more appealing to advertisers that wish to continue serving up targeted ads working with Google. As Alphabet reported, YouTube’s advertising revenue for the third-quarter 2021 was $7.2 billion, up from $5.04 billion a year ago. Meanwhile, Google is building its own open-source program that is intended to help businesses serve up targeted ads without using third-party data. This program is known as FLoC (Federated Learning of Cohorts). FLoC will make it possible for businesses to group people based on their common browsing behavior instead of using third-party cookies. According to a Google blog post, “Our tests of FLoC to reach in-market and affinity Google Audiences show that advertisers can expect to see at least 95% of the conversions per dollar spent when compared to cookie-based advertising. The specific result depends on the strength of the clustering algorithm that FLoC uses and the type of audience being reached.” I cannot overstate how important it is for Google to grow its ad revenues, which were $53 billion for the third quarter. Google is clearly succeeding. But a number of players, notably Amazon Advertising and Facebook, present a threat. Google will do everything in its power to fend off its competition and grow its cash cow. But, why bother to do all this? Because Google is reading the room: Consumer privacy has been a hot-button issue in recent years. Legislators all over the world have been pressuring Big Tech to protect consumer privacy more carefully. And, you have to give Google credit for how adroitly the company is acting here. The company is making its own sites more attractive while giving advertisers the means to continue working with Google Advertising using its own open-source program. The impact of Apple’s privacy controlsApple’s ATT is already having an impact in some interesting ways. First off, as users opt-out of having their privacy tracked, social media sites such as Facebook, which track user behavior to serve up targeted ads, are taking a $10 billion revenue hit (and counting). This also affects Google’s ad rival Facebook — thus helping Google. In addition, some advertisers are taking their business to the Google Android operating system, creating another boon for Google. As The Wall Street Journal noted, “ . . . many brands have shifted their ad spending to Google because its flagship search-ad business relies on customer intent—users’ search terms immediately reveal what they are interested in—rather than data collected from app and web tracking.” What businesses should doIt’s important that businesses continue to watch and react. Even though Google’s war on third-party cookies was slowed down by regulators, the writing is on the wall: advertisers need to be prepared to tap into their first-party data to create more relevant content. This means, among other things, monitoring the tools that Google is developing to help advertisers do that. Advertisers should also keep a close eye on how retailers such as Amazon and Walmart are successfully mining their own first-party data to offer targeted ad products. Google is not the only game in town. Retailer-based advertising gives businesses the means to reach people who are shopping with an intent to buy. After all, Amazon is the most popular platform for product search. But, more importantly, it’s time for businesses to lean on their own data to build relationships. The post Why consumer privacy is Google’s ace in the hole appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3cGFlwL We talk a lot about strategies that help you grow your writing career, because we want to position you to... The post Permission to Get It Wrong appeared first on Copyblogger. via Copyblogger https://ift.tt/3m1CXnd On November 17, 2021, Google began rolling out the November 2021 core update, this came about four and a half months after the July 2021 core update, which was a month or so after the June 2021 core update. So we had a total of three broad Google core updates in 2021. We asked several data companies that track Google’s search results to send us impressions of this update. The results from this data showed that this rollout hit hard within the first 24 hours of the announcement and then slowed fast. Keep in mind, Google has not confirmed that this update is done rolling out yet. Most reports show that there are signs that the November 2021 update was more substantial than the July 2021 update. The facts. Google began rolling out the November 2021 core update at around 11am on November 17, 2021. This update has not finished yet and is still rolling out as far as we know. We do however expect that the bulk of the impact of this update has been felt in the first day or so after this update, although there may be some residual affects that linger on for the next week or so. The timing of this November core update has a lot of us feeling a bit blind-sighted, as it was released right before the busiest time for most e-commerce sites. The July 2021 core update started to roll out at around noon on July 1, 2021 and completed on July 12, 2021. The June 2021 core update, as we previously reported, started to roll out around 6:30pm ET on Wednesday, June 2nd. Like all core updates, this was a global update and was not specific to any region, language or category of web sites. It is a classic “broad core update” that Google releases every several months or so. The previous core update before the back-to-back June and July core update combo, was just shy of a six-month wait period, where the December 2020 core update took place on Dec. 3rd. Other Google updates this year. This year we had a number of confirmed updates from Google and many that were not confirmed by Google. In the most recent order, we had the July 2021 core update, Google MUM rolled out this month, then the June 28 spam update, the June 23rd spam update, the Google page experience update, the Google predator algorithm update, the June 2021 core update, the July 2021 core update, the July link spam update, and the November spam update then a few unconfirmed updates. Previous core updates. The most recent previous core update was the July 2021 core update which was quick to roll out (kind of like this one) followed by the June 2021 core update and that update was slow to roll out but a big one. Then we had the December 2020 core update ands the December update was very big, bigger than the May 2020 core update, and that update was also big and broad and took a couple of weeks to fully roll out. Before that was the January 2020 core update, we had some analysis on that update over here. The one prior to that was the September 2019 core update. That update felt weaker to many SEOs and webmasters, as many said it didn’t have as big of an impact as previous core updates. Google also released an update in November, but that one was specific to local rankings. You can read more about past Google updates over here.Data providers on the November 2021 core update:Semrush. Semrush data showed that the November 2021 core update hit hard and then slowed very quickly in terms of its volatility tracker, as screen captured below or you can view live at the the Semrush Sensor tool. “This is similar to how the July update rolled out but the return to “normal” levels of fluctuations was even more dramatic here (i.e., less of a “slow down” period compared even to July),” Mordy Oberstein from Semrush told us. The November update was “far more volatile” than what we saw back in July core update, the company told us. Specifically the November update was 12% more volatile than July core update on the desktop search results and 23% more volatile on mobile search results. So when digging into this update, make sure to check your mobile results, not just your desktop results. Here is a chart plotting the different between the November and July 2021 core updates by sector: You can see how the health sector saw 41% more volatility on both desktop & mobile in November 2021 core update than it did back in July 2021 core update. Often, the health sector is more impacted by core updates than some other sectors. Even more so, 16% of the top 20 results were not listed in the Google Search results prior to the November update. Meaning, 16% of the ranking URLs between positions 1-20 ranked worse than position 20 prior to the update, Semrush said. And here is a chart of the winners and losers from this November 2021 core update from Semrush: RankRanger. The RankRanger team also analyzed the Google search results after this November core update rollout. They also found that this update rolled out pretty quickly, although it may not be done yet. Shay Harel from RankRanger said “this update shows similar levels of fluctuations to the July Core update.” But he said this is when you look at the the top three and top ten results. However, the top five results showed substantially higher fluctuations, Shay Harel told us. They also noticed that average changes over the top 20 positions the company saw slightly lower levels than the July core update update. This chart below shows the changes based on top 3, top 5 and top 10 results: Also, if you look at the health, finance, retail and travel niches, RankRanger is showing fairly even fluctuations, with the exception of the retail niche. It seems retail saw greater fluctuations in the top three and top five positions, the company told me. Here is a chart that shows that: SISTRIX. The folks at SISTRIX, another data provider that tracks the changes in the Google search results sent me their top 20 winners and losers for the November 2021 core update. Here is a chart comparing some of the websites competing in the dictionary space, seems like these four really saw some big gains with this update: seoClarity. Mitul Gandhi from seoClarity told us that there is a “large amount of fluctuation lasting a few days,” which he said is common with most Google core updates. The seoClarity team shared some of the biggest changes they saw across some big brands. For example in the e-commerce niche, Wayfair and eBay stood out to seoClarity with the initial data from November 16th compared to November 18th analysis as having significant drops. But there was a bounce back shortly after for some reason with Wayfair and eBay. Here is a graph from seoClarity of Wayfair’s search visibility: Walmart and HomeDepot have seen their keywords in top three positions in Google Search increase by 10% and 19% respectively, “boding well for their holiday season,” Mitul Gandhi said. Bed Bath and Beyond saw a 45% jump in their top three positions in Google Search. But those top retailers selling footwear saw a drop, specifically Zappos lost 23% of their top 3 rankings while DSW lost 25%.In other areas outside of e-commerce, Booking.com saw the strongest improvements in rankings in the seoClairty data set. Between 11/16 and 11/21 they are ranking for around 18,000 more keywords in the top three positions in Google Search. Whereas Skyscanner was the notable decline in travel, losing 23% of their keywords in top 3 positions. SnagaJob.com seems to have lost 60% of their top 3 rankings while SimplyHired.com lost 19%. Car and Driver lost 11% of its keywords in top 3 positions. And Pinterest lost 13% of its top 3 rankings, while Etsy gained 19% in top 3 positions. Mitul Gandhi from seoClarity told us “don’t panic! Initial fluctuations are not where many will end up as Wayfair and Ebay have shown.” Mitual Gandhi also shared some early data on Twitter this past Friday, but the data above is fresher from its data set.More on the November 2021 core updateThe SEO community. The November 2021 core update like I said above was felt fast and hard. Not just in terms of the ranking impact but the timing. I was able to cover the community reaction in one blog post on the Search Engine Roundtable. It includes some of the early chatter, ranking charts and social shares from some SEOs. What to do if you are hit. Google has given advice on what to consider if you are negatively impacted by a core update in the past. There aren’t specific actions to take to recover, and in fact, a negative rankings impact may not signal anything is wrong with your pages. However, Google has offered a list of questions to consider if your site is hit by a core update. Google did say you can see a bit of a recovery between core updates but the biggest change you would see would be after another core update. Why we care. It is often hard to isolate what you need to do to reverse any algorithmic hit your site may have seen. When it comes to Google core updates, it is even harder to do so. If this data and previous experience and advice has shown us is that these core updates are broad, wide and cover a lot of overall quality issues. The data above has reinforced this to be true. So if your site was hit by a core update, it is often recommended to step back from it all, take a wider view of your overall web site and see what you can do to improve the site overall. We hope you, your company and your clients did well with this update. The post Google’s November 2021 core update hit fast and hard; here is what the data providers saw appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3CJPtPK The post 20211123 SEL Brief appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3DPew5p Google’s responsive search ads (RSAs) have existed alongside the original expanded text ads (ETAs) since May 2018, giving marketers more formats for their campaigns. Since then, RSAs have not only become the default, but are set to be the sole text ad format going forward. “As we’ve suspected, RSAs will become the only ad format that you’re going to be able to use, at least as far as a plain text ad,” said Frederick Vallaeys, co-founder and CEO of PPC management software company Optmyzr, in his session at SMX Next. Marketers would be wise to start optimizing RSAs to stay ahead of their competitors. Here are four tactics Vallaeys recommends marketers use to improve their effectiveness. Use more headline variantsHeadline variants can allow marketers to use more keywords, which can enable their RSAs to reach more potential customers. “If you give Google more variations then the CTR goes up because they’re able to show the right ad to the right user at the right time,” said Vallaeys. However, spikes in CTR don’t necessarily correlate with increased conversion rates. Data shows they actually decrease with more headlines. Fortunately, adding more headlines also increases total impressions as it gives Google more flexibility to create the ideal ad for each situation, leading to more impressions per RSA. “Conversion rate seems to go down the more variety you introduce,” Vallaeys said, “But at the end of the day, the thing we care about is impressions and conversions per ad unit.” “We recommend taking full advantage of all the flexibility Google gives you, using those 15 headline variations and all the descriptions as well,” he added. Analyze asset labelsGoogle Ads’ asset labels show which assets are performing well and which assets you should replace after the RSAs serve. Vallaeys recommends watching these assets for two weeks, then replacing those that are underperforming. “This is when you open up your RSA and you look at the different headlines and description lines,” said Vallaeys. “This label they [Google] give you is based on actual performance,” he added, “So it’s a good thing to optimize against.” Review combination reportsThe combinations report show marketers what ad combinations are served up most often. These can provide marketers with insights into how Google’s optimization algorithms are working — and whether any mistakes have been made. “It’s a good thing to look at to make sure there’s no crazy ad text combinations,” Vallaeys said. “If you’ve used a number of headlines, Google could put it together and all of the sudden it says something you’re not happy with. This is a great place to see what are the most common combinations of ads that Google serves.” The assets in these reports should be reviewed to see how many impressions they’re receiving as well. If certain assets receive low impressions, it might be time to replace them. Put smart bidding automation in placeMarketers should combine automation to help prevent ads from showing up to the wrong groups, Vallaeys says. “If you’re doing manual bidding and letting Google show your RSAs to less-likely-to-convert audience members, then that’s problematic because your manual bids are not going to handle that,” said Vallaeys. “But if you combine smart bidding with Google automatically showing the right ad — even doing a little bit more broad match — you can get good results,” he added. This tactic is backed up by search data as well. Marketers who switch from ETAs to RSAs, using the same assets, in campaigns that use broad match and smart bidding see an average of 20% more conversions at a similar cost per conversion, according to Google. A mix and match approach to bidding like this can help marketers get the most out of Google’s automation. And, the ability to use A/B testing within the RSAs can help achieve the desired results. If automation is the future of search ads, marketers would be wise to use Google’s machine learning systems to their fullest extent. Watch the full SMX Next presentation here (registration required). The post 4 ways to optimize your responsive search ads appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3CI7tu2 Advertisers can now create campaigns, review Search trends and view more explanations with performance insights in the Google Ads mobile app, the company announced Friday. Why we care. The new mobile app features enable greater flexibility for SMBs and PPC practitioners to keep tabs on their campaigns or make adjustments from anywhere. Search trends on mobile can enable advertisers to quickly identify popular searches that may be relevant to their business. And, advertisers can immediately act on that information since they’re now able to create campaigns within the mobile app. And, the performance insights explanations can help advertisers identify the causes behind performance fluctuations, even the positive fluctuations. This can help them understand what worked so that they can repeat those tactics in the future. Create campaigns from anywhere. Advertisers can now create Search campaigns directly in the Google Ads mobile app by tapping the plus icon on the bottom-right of their screen, as shown below. Advertisers can select a campaign type, where they would like their ads to appear as well as adjust other campaign settings. Search trends in the mobile app. This feature shows advertisers trends insights for products and services relevant to their business. Tapping on a Search trend shows popular searches associated with that particular trend — a grocery store might see a trend for “pies & tarts” with growing searches for “pumpkin pie,” Google provided as an example. Advertisers can create custom notifications to alert them when new search trends are relevant to their account. And, recommendations may also accompany search trends. More explanations in performance insights. Advertisers can now see explanations based on changes to their bid and budget strategies as well as shifts in search interest. Performance insights for positive performance changes are also now available. Recommendations may also appear in your performance insights as well. The post Campaign creation, search trends and performance insights explanations arrive on Google Ads mobile app appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3kVVyTq Email is a powerful marketing tool. And email with signatures can be a great way to add a personal touch. If you’re new to email signatures, you may be wondering what they are and why your brand needs them. And if you use corporate signatures already, you may not be getting the most out of them right now. In this post, you’ll get the lowdown on email signatures and what you stand to gain by including this highly underestimated but powerful solution in your marketing mix. Email signatures are not newEmail signatures have been around for a long time, and businesses and individuals widely use them. Professional email signature makes your email messages look formal and helps you build trust with your clients. Email signature may seem old, but it comes with a lot of exciting benefits. Social media is a great option for many B2B marketers. However, it is not a replacement for the email marketing channel. There are three times more individual email accounts than both Facebook and Twitter social media profiles combined. That’s not all. You are six times more likely to get a click-through from email than on Twitter. Every brand should therefore leverage email signature solutions to increase the effectiveness of their business communication. Do you use email signatures and know the many benefits that come with them? Here are ten important reasons you should give professional email signatures more attention than ever before. 1. Get the best out of every email you send outEmail, as a one-to-one communication channel, remains popular with individuals, brands and employees simply because:
Professional email signatures help you make the most out of every email you send out. Your recipients would sometimes forward or share the message you send to them. Think of how many people your employees reach out to daily. Leveraging email signature means you add more avenues to drive more sales and increase revenue for your business. 2. Make the first good and professional impressionYour email signature is the first opportunity you have to make the first good impression as a business.
Your email signature is a branding tool that can make a long-lasting impression. It’s a great place to put your company logo, website, social media handles, blog URL or even an appointment scheduler link to make it easier for your customers to connect with you. 3. Boost your brand identity and awarenessEach time you send an email without including an email signature, you throw away opportunities to promote your brand to a cold and warm audience via corporate signature. Your email signature works like your business card. Instead of handing over your card around, your professional signature would do the job of introducing you and how people can reach you. Isn’t that an exciting feature you should include to position your brand for better visibility? The signature also establishes your credibility and increases your value before the recipients. You can choose to keep your email signature simple by adding only the company logo and a link to your business website. You can also add more information, such as new offers or upcoming events. Your email signatures keep your recipients informed and let prospects know what to do next. 4. Higher response rateThe number of email users will grow to 4.3 billion by 2023. That’s over half of the world population. Email helps you reach people anywhere they are at any time of the day. One-to-one email communication has proven to be the best over the years. It delivers optimal results and gives a higher delivery rate. Consequently, you cannot afford to have your employees use different email signatures.
Thanks to signature centralization and automation tools, it is possible to distribute targeted signatures to all employees in one click. 5. Quick access to your contact informationAs communication becomes increasingly digital, the email signature remains an essential tool for any business. Corporate signature gives people you’ve reached out to unfettered access to your contact details. Email signature provides you with a unique opportunity to include your primary contact details, such as your phone number, at the end of your message. If your contact needs to reach you quickly, a reference to the previous email will provide the information necessary without unnecessary delay. You can also include your social media handles so that your contact will have more avenues of reaching out to you. 6. Generate new leads to your businessYou can quickly scale your email outreach by sharing engaging email banners and non-salesy marketing links. An email signature provides a great way to quickly inform the reader about your company, contact information, and mission statement. It gives you a chance to promote other business ventures and to generate new leads. 7. Improve your email marketing campaignsThe professional email signature is a simple but powerful tool that any business can use to improve its marketing, advertising and branding efforts. It is an integral part of your email as it gives a complete picture of your business. With the help of professional email signatures, you can send more targeted one-on-one email messages to employees and clients. For instance, you can customize your email signatures to suit the needs of the recipient. Email signature solutions allow you to have a variety of signatures that you can choose from depending on what you want your recipients to know. Email signature is a simple but a smart way to keep your brand name in your customers’ minds. 8. Improve internal communicationUtilizing email signatures for your business will make internal communication more consistent and extremely powerful. A professional email signature is a unique but brilliant solution for standardizing employee internal email communications. Business signatures will not only make your internal communication formal, but they also open many opportunities for personalization among the employees and management. You can use an email signature to customize your closing by including a personalized link at the bottom of your email. The solution is brilliant and makes it easy for any organization to boost employee engagement, advertise new roles, share internal surveys or suggestion boxes, and distribute specific banners internally. 9. Test and measure the performance of your email signaturesIt may never cross your mind that you can test new creative with your corporate email signature. But that is another golden opportunity for you! An email signature marketing platform provides a fantastic tool and easy way for brand and marketing managers to quickly and easily test new creative, such as CTA, theme, banner, and much more. Like every other digital marketing channel, you can track the metrics and KPIs of your corporate emails. 10. Build brand loyalty and engagement with every email you sendWhen people hand over their email to you, they give you access to their email inbox so you can exchange messages and vital information. Marketing Charts affirmed that:
Email is undoubtedly the most personal medium and access you can ever have to build brand loyalty and engagement. The email signature should be every marketer’s secret weapon to strengthen brand image and increase brand visibility. It is a highly effective and non-invasive way to engage prospects and customers but is usually under-utilized by most marketers and businesses. Stop losing opportunities to market your brandAre you a marketer or a brand that is yet to start harnessing the power of email signatures? It is high time you tapped the enormous benefits of corporate email signatures. Take advantage of professional email signature solutions to get your branding and marketing message before a target audience who has permitted you to message them. You have nothing to lose by including your email signature in every outbound email message. But your business has a lot more to gain by strategically positioning your brand for better conversions and engagements. The post 10 reasons why email is more important than ever appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3DJ52Zg |
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