Entrepreneurs are natural dreamers. They see a problem and they dream up a solution. But sometimes those dreams pop when adversity hits and reality takes hold. Barriers crop up and funding doesn’t come through. That kickstarter campaign you worked so diligently on failed. You realize the dream was just that, a dream. How then do you suss out the feasible dreams from the pipedreams? Each idea is rooted in some problem you’ve already observed. You believe each is a solution. Yet some fail and some succeed. That’s ok. We’ve got your back. Here are a few ways to weed out
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Content marketing and analytics provider Parse.ly has rolled out the first generally-available release of Parse.ly Conversions. The solution seeks to help marketers address content attribution challenges of conversion reporting. It allows users to select different attribution models for assigning credit to content. The release also includes features such as labels that can be applied to categorize conversion actions. “This release includes a conversions report that shows which content converts the most readers, which content contributes to the most conversions (even if it’s not converting directly on the content itself), and which types of conversions content drives best,” the company said in the announcement. Why we should careDetermining how and which content is contributing to conversions is a challenge for many marketers. Some even have teams dedicated to stringing together data to understand the impact content has on their businesses. As marketing campaigns become more complex and spread across multiple channels — and create data siloes — it can become unclear as to what content or touchpoint actually drives conversions. Parse.ly’s conversion report aims to provide clearer insight into how users interact with a brand’s content, from a high-level overview of all conversions to a detailed breakdown of its content performance and top referral sources. Parse.ly also allows users to select one of three different attribution models when building a conversion report: last touch, linear and pages before conversion. The flexibility to select based on a brand’s needs or campaign strategy will be beneficial to multichannel marketers and will benefit users with experimenting with different attribution models. More on the news:
The post Parse.ly looks to solve content marketing attribution challenges appeared first on Search Engine Land. via Search Engine Land https://ift.tt/2BP9Pub Google recently announced Android users will have the option to do incognito searches on Google Maps starting this month with iOS to follow soon. When users activate Incognito mode, they can navigate Google Maps without having their activity saved on their Google accounts – just as Google Search’s incognito mode works. For people wanting to protect their privacy while they use Google Maps for wayfinding, incognito mode should prove to be useful. Once the incognito mode is activated, Google won’t be able to offer personalized recommendations such as restaurants or things to do based on their usage history. Should businesses that have diligently built up their location information on Google Maps be worried that incognito mode will hurt their visibility in Google Maps to search? I’d suggest business owners not see incognito mode is a threat but more of a “cover the bases” response to a post-GDPR heightened interest in privacy that has increasingly defined the technology industry. As Google stated in a blog post, incognito mode is one in a series of actions Google is taking to give users more control over their own privacy. But offering the option doesn’t mean people are going to take advantage of it. It’s estimated that only 35 percent of internet users use incognito mode on various web browsers, and the percentage has remained steady over the years. DuckDuckGo, the search platform that protects users’ privacy, hosted 9 billion searches in 2018 compared to one trillion on Google. What is likely happening is that Google Maps remains largely unchartered territory for its advertising products and Google is priming the market for more ambitious advertising products. Why? Because Google needs to defend its advertising business from the surging Amazon Advertising threat and the ongoing competition from Facebook. Incognito mode feels like a safe harbor move so Google’s PR team will be able to counter negative reactions from media with statements about taking user’s privacy very seriously and regularly releasing features that enable users to opt-out of advertising like this should they so choose. Of course, all the major tech firms are pushing privacy now because they need to. Apple, which has always touted its privacy controls as a competitive advantage, now asks users if they want to opt-in and share location information with app makers. (This new feature is coming with iOS 13.) As a result, users will be able to opt-out when a local merchant wants to track a person’s location on their iPhone when the person is in close proximity to the business. My advice to businesses is to keep an eye on how Google strikes the delicate balance between consumer privacy and ad personalization. Don’t let features such as incognito mode throw you. Let consumer behavior speak for itself. The post What does Google Maps ‘incognito mode’ mean for businesses? appeared first on Search Engine Land. via Search Engine Land https://ift.tt/2JuEJvS Google introduced the BERT update to its Search ranking system last week. The addition of this new algorithm, designed to better understand what’s important in natural language queries, is a significant change. Google said it impacts 1 in 10 queries. Yet, many SEOs and many of the tracking tools did not notice massive changes in the Google search results while this algorithm rolled out in Search over the last week. The question is, Why? The short answer. This BERT update really was around understanding “longer, more conversational queries,” Google wrote in its blog post. The tracking tools, such as Mozcast and others, primarily track shorter queries. That means BERT’s impact is less likely to be visible to these tools. And for site owners, when you look at your rankings, you likely not tracking a lot of long-tail queries. You track queries that send higher volumes of traffic to your web site, and those tend to be short-tail queries. Moz on BERT. Pete Meyers of Moz said the MozCast tool tracks shorter head terms and not the types of phrases that are likely to require the natural language processing (NLP) of BERT. RankRanger on BERT. The folks at RankRanger, another toolset provider told me something similar. “Overall, we have not seen a real ‘impact’ — just a few days of slightly increased rank fluctuations,” the company said. Again, this is likely due to the dataset these companies track — short-tail keywords over long -tail keywords. Overall tracking tools on BERT. If you look at the tracking tools, virtually all of them showed a smaller level of fluctuation on the days BERT was rolling out compared to what they have shown for past Google algorithm updates such as core search algorithm updates, or the Panda and Penguin updates. Here are screenshots of the tools over the past week. Again, you would see significant spikes in changes, but these tools do not show that: SEO community on BERT. When it comes to individuals picking up on changes to their rankings in Google search, that also was not as large as a Google core update. We did notice chatter throughout the week, but that chatter within the SEO community was not as loud as is typical with other Google updates. Why we care. We are seeing a lot of folks asking about how they can improve their sites now that BERT is out in the wild. That’s not the way to think about BERT. Google has already stated there is no real way to optimize for it. Its function is to help Google better understand searchers’ intent when they search in natural language. The upside for SEOs and content creators is they can be less concerned about “writing for the machines.” Focus on writing great content — for real people. Danny Sullivan from Google said again, you cannot really optimize for BERT: Continue with your strategy to write the best content for your users. Don’t do anything special for BERT, but rather, be special for your users. If you are writing for people, you are already “optimizing” for Google’s BERT algorithm. The post Why you may not have noticed the Google BERT update appeared first on Search Engine Land. via Search Engine Land https://ift.tt/32UKevE
Your traffic has dropped to a trickle. You’re hardly selling a thing and nobody has clicked a link in ages. You’ve optimized everything. You’re even ranking for a few keywords. You should be getting some traffic. And then your cousin, whom you hate and who has zero mouth filter, pipes up and says, “Cuz, your site is crap. I can’t look at it for a mite’s memory without wanting to go puke on 4chan.” As you’re sending death rays his way, you realize loathingly that he’s right. That’s the one element you discounted entirely. Well, you’re here and you’re ready
via ShoeMoney https://ift.tt/2olklGa As App campaign placements expand Google Ads aims to improve asset combinations for app ads10/28/2019 In July, Google announced it would be extending App campaigns to show in the Discover feed and YouTube search results. Now, the company says it is working on updates to the way it treats and reports on creative assets across inventory sources. An update to App campaign modeling, rolling out in the next few months, should improve the way assets are combined for better-performing ads. Google will also attribute traffic to specific assets to give advertisers more information on the assets that are performing. Why we should careGoogle said it doesn’t expect app marketers will see any “adverse” effect on campaign performance, you may see some shifts in asset reporting metrics. With ads eligible to show across so many different inventory sources, the assets that are successful are likely to vary depending on the user and environment. Having more assets, Google says, will give you more ad combination options as well as access to more placements. Google already suggests advertisers upload as many asset variations as possible (4 for text, 20 each for images, videos, and where applicable, HTML5) to give the system maximum combination possibilities. More on app campaigns
The post As App campaign placements expand, Google Ads aims to improve asset combinations for app ads appeared first on Search Engine Land. via Search Engine Land https://ift.tt/31RVdoc
It’s difficult to find skilled tech professionals who can execute even the most menial IT tasks. The number of job openings for technology professionals is staggering. More than 700,000 positions sit open and ready for even the least educated and most qualified tech person. Thus competition is fierce in the world of tech recruiting. If you’re not offering top dollar for a position, it seems you’ll lose out to the bigger companies. How then do you attract new talent in such a desert? It’s a little easier than you might think. Keep on reading to find out. 1. Use Lead
via ShoeMoney https://ift.tt/2Jv0Out Google announced it will stop indexing and ranking Flash content in its search engine. This means Google will no longer process content within Flash SWF files, either on websites designed fully in Flash or web pages that have portions of the page in Flash. What is Flash. Flash was introduced in 1996 by Adobe as a way of producing richer content on the web and on computers. It was a very popular web publishing platform in the late 90s but as time went on, fewer and fewer browsers continued to support Flash. What is changing. Back in 2008 Google first began crawling Flash files and a year later, Google got more sophisticated in how it indexed those SWF files. But it never really ranked content within Flash files all that well. Google’s announcement. Google said, “Google Search will stop supporting Flash later this year.” Specifically, Google said “in Web pages that contain Flash content, Google Search will ignore the Flash content.” “Google Search will stop indexing standalone SWF files,” also Google added. That means Google won’t be indexing or ranking content within Flash web sites or Flash elements on a web page. The impact. Google said, “most users and websites won’t see any impact from this change.” Apple stopped supporting Flash when it introduced the iPhone on those devices and the company may have been credited as killing Flash. As we said above, fewer and fewer browsers have supported Flash. Google said “Flash is disabled by default in Chrome (starting in version 76), Microsoft Edge, and FireFox 69.” Alternatives. Google said you should look towards HTML5 and other newer forms of JavaScript. But Flash is something Google will stop working with for indexing. Why we care. If you have a website fully designed in Flash or parts of your website’s content in Flash, and you depend on Google search traffic, you should really consider updating your website and stop using Flash going forward. The post Google to stop indexing Flash content appeared first on Search Engine Land. via Search Engine Land https://ift.tt/2BLqLlf A woman once brought her two Pomeranians to a barbecue I attended. I had never met her before, but after... The post This Common Belief Could Be Blocking Your Creative Potential appeared first on Copyblogger. via Copyblogger https://ift.tt/2yATPLX The post 20191028 SEL Brief appeared first on Search Engine Land. via Search Engine Land https://ift.tt/2qQeEkC |
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