Maybe you’re type A. Or maybe you’re just determined. But it’s almost October and Black Friday is going to hit and run before you know it. Thus you’re already shopping for the holiday season. One of your best friends is an entrepreneur. They’ve built serval businesses and they’re the hardest people to shop for in the world. Why? Because they already have everything. But here are a few things you may not have thought about. 1. The Five Minute Journal Did you know that journaling your day could expand your IQ? It’s entirely possible. But do you have time to
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In response to Google change Yoast SEO will opt users into all snippet features by default9/27/2019 Yoast SEO users will be opted into all of its snippet features by default, the WordPress plugin developer announced Thursday. The update containing this change, version 12.2, will be released on October 1. Why we should careOn September 24, Google announced new snippet settings to provide site owners with options to limit the content included in their search listings. These new settings are part of Googleâs response to the first implementation of the European Copyright Directive by France, which was in part aimed at getting Google and other internet giants to pay for use of publishersâ content in its results. Google says it wonât pay publishers in France (or other EU countries that follow Franceâs lead), and they must opt-in to have their snippets presented in Google results. âBecause this potentially affects so many countries, weâve decided to make a change for all Yoast SEO users,â the Yoast announcement reads. âWe realize that this means that weâre opting you in to all of these snippet features in Yoast SEO. I think itâs fair to say that if you use Yoast SEO to optimize your search results, we can assume that thatâs what you want.â More on the announcement
The post In response to Google change, Yoast SEO will opt users into all snippet features by default appeared first on Search Engine Land. via Search Engine Land https://ift.tt/2nlUMnt The Google September 2019 core update should be just about done rolling out by now, and we wanted to share some early analysis on this latest update. We have data from a number of SEO tool providers, community reaction and Googleâs advice on this update. What is a Google core update? A Google core update is when Google adjusts its core search ranking algorithm with the goal of returning more relevant and useful search results to the searcher. Google does these updates every quarter or so, and for the past few updates, Google has confirmed them. Rankings change. With any Google update, a core update, quality update or even some user interface updates, the search results change. Some result in sites ranking higher for their prime keywords, others may see a drop in their positions, while others may see no change. Also, click-through rates may be impacted by updates, and you may notice more or less traffic after any of these updates. Google made over 3,200 changes last year alone, but core search algorithm changes happen only several times per year, with big core updates happening around once a quarter. Data on the Sept. 2019 Core Update. We have data from various SEO toolset providers. In aggregate, the data show that this September update was not as strong or impactful as the June core update, which we had data on as well. Overall, the September core update appears to have had a stronger impact on the YMYL, your money â your life, category. RankRanger: Letâs start with RankRanger, where the company told us: âas is typical with these core update, the Health and Finance niches took the brunt of it.â âThe volatility of increases seen at positions 1 â 3 during the June update were substantially higher than what I saw with this [September] update,â the company added. Here is a chart showing the volatility by sector: Here is a chart comparing June to September core updates: Sistrix: Next, here is Sistrix.com which published data around this update Friday morning. The company told us its âinitial impressions are that medical, media and travel domains are included (from a global perspective.)â âIn the USA there are some clear winners. As for losers, there are no significant examples to share at this time,â it added. Looking at the data, the September core update shows less of an impact compared to the June core update. The DailyMail, which got hit hard in the June core update, saw a nice recovery, according to Sistrix: Other winners, according to Sistrix, were biologydictionary.net, autoguide.com and additioncenter.com. Those are currently the four biggest winners of this update according to its data. SEMRush: Finally, SEMRush told us, âat the moment SEMrush Sensor shows the average level of volatility for September 25, 2019, the overall level of volatility is 4.7.â âVolatility in some categories is higher, e.g. News and Sports, but these categories are likely to have higher changes throughout the day,â the company added. The company said it did not see a strong pattern for winners and losers with this update. Here is the volatility broken down by category or section, notice news, sports and arts/entertainment were the most impacted. But that isnât uncommon, as SEMRush said above: The biggest winners, according to SEMRush, were the DailyMail, eBackPage.com, lasd.org and marionschool.net. The biggest losers were TheFourMusic.com, Monks.org, BraidingClub.com, PascoLibraries.org and RoyalCaribbean.com.au. The community. The SEO community has been very active watching and reacting to this update, like all updates. Here are some comments from the community, including what I covered on my personal blog. Here is a poll I asked on Twitter about this update: Here are tweets from the community responding to this poll:
â Mayday (@Mayday29678419) September 25, 2019
Google advice. Google was reluctant to give any advice in the past around core updates. Google has said there is nothing to fix with these updates. But last month Google finally gave the community advice around core updates â you can read that here. It is still early. The rollout may be finishing up very soon, but this is all early data and things may still change over the next couple of days. So far, it appears this update was not as big as the previous update. So keep an eye on your traffic, keep making your web site better, and keep working on driving traffic and conversions on your site. The post Google Sept. 2019 Core Update âweakerâ than June core update appeared first on Search Engine Land. via Search Engine Land https://ift.tt/2lFxKHP
What to say when recruiting hesitant prospects in network marketingIt’s a sad reality that man people are nervous… They’re hesitant… …and they’re skeptical. There are people who are scared to even look at your opportunity. Maybe it’s because they’re scared of the risk of getting “pressured”. Whatever the reason… The bottom line is they’re hesitant to look at what you’re wanting to show them. So, I’m going to give you something that my mentor told me. It’s something that really allowed me to increase my results when it came to having people look at my opporutnity. Number one for recruiting hesitant prospects in network marketing:If people are hesitant; if they are a friend of yours… Realize – they believe you are going to use your friendship as leverage to talk them into your opportunity. How do you get around that? Say something like, “John, I’m not asking you to buy anything, do anything or sell anything. I’m just asking you to look because it’s important to me. Can I count on you for that” Let’s break down the psychology behind that response… You’re just asking them to look, right? They decide on their own whether or not they do anything, buy anything, or sell anything. So, they view it as reduced risk. Now, when you say “because it’s important to me”… That’s where the magic happens! Recruiting hesitant prospects in network marketing get’s a lot easier when you use the word “because”There’s a great book called, Influence by Robert Cellini… If you’ve read it, the book talks about the power of the word “because”. People are more likely to do things if you give them a reason. If you say, “because it’s important to me”, it’s kind of like saying, “If I were you, I’d look because it’s important to you.” Next, “can I count on you for that?” When you say “can I count on you”… They will naturally want to say “yes”. Why? We, as human beings, have this natural urge to be someone who can be counted on. It’s a character thing. This is the PERFECT script to say if someone is a little hesitant about joining your network marketing opportunity. Recruiting hesitant prospects in network marketing who say “Can you tell me more about it?”Realize – your enrollment ration and sales percentages will always be higher belly-to-belly. You’re more likely to close somebody face-to-face than over the phone. If you start explaining it to them, that’s you being a salesperson and if you want them to be a part of the opportunity side, it’s very important that you are not perceived as a salesperson. Why? 95% of the people in the world do not like to sell! So, if you’re selling it over the phone, they think they’re going to have to sell it over the phone! Since people don’t want to sell, it doesn’t matter how great your opportunity is, they’re very unlikely to say “yes”! So, here’s what to say: “John, it’d be like trying to give a haircut over the phone. It’s impossible!” When you say the word “it’s impossible”… If they ask you again, “come on, can’t you tell me what it is?” That frames you for saying something like, “Dude, I just told you it’s impossible.” or something like “Dude, I wouldn’t be asking you to meet in person if I could explain it over the phone, would I? Use these scripts, share this with your team and watch your numbers bump up dramatically. If you want some advanced training on leadershipFeel free to hop over to LeadwithMatt.com. I’ve got some strategies there on becoming a powerful leader and recruiting powerful leaders. I’d love to hear what your biggest takeaway was out of this in the comments below. If you feel like this can add some value to some others, feel free to share it. Take care. If you’d like to learn how to impact others, check out this blog post. Go Make Life An AdventureBe sure to check out my Facebook and Instagram account for daily motivational and inspirational content. Matt Morris The post Recruiting Hesitant Prospects In Network Marketing appeared first on Matt Morris. via Matt Morris https://ift.tt/2nRNR5Y Google’s exact “birthday” remains a mystery, but the official line is that September 27, 1998 was the day the startup launched. Today marks the 21st anniversary of the company that has grown into one of the world’s largest companies, now considered by most to be a tech titan. Not long after the company started, I had the chance to chat with Google co-founder and CEO Larry Page about how his fledgling search engine was different from the powerhouse competitors of the day, such as Infoseek, AltaVista, Lycos and others. Here’s the article I published offering a glimpse at this audacious startup, including tips for getting the most out of what today would be considered primitive search engine. Do you Google?Originally published on June 29, 1999 on About.com. As search engines go, Google (to borrow a phrase) thinks different. And Google’s co-founder and CEO, Larry Page, thinks big. Take Google’s name. A “googol” is a huge number: 10 to the power of 100-more than the number of atoms in the universe. Google aims to index the huge number of documents that make up the vast universe of the Web-but differently. Google aims to understand what it finds. And: “We liked the spelling ‘Google’ better,” says the company info page. “It sounds cool and has only six letters.” Unlike the other major search services, Google is a “pure” search engine. No news, email, chat, stock quotes, or other trappings offered by the major portals. And Page says that Google intends to keep it that way, focusing the company’s energies strictly on search. Google also takes a unique approach to determining what results you see for search queries. “Google measures link importance” to determine relevance, says Page. A page is important if other pages with high importance link to it, and especially if lots of pages with high importance point to it. This may sound circular, and it is, but it also makes sense. A link to a Web page is the online equivalent of a citation in a book. Web page authors generally only link to pages they think are important. “It’s almost like a peer review process for the Web,” says Page. The beauty of this approach is that it’s virtually impossible for spamdexers to scam the search engine with bogus techniques. It’s also highly scalable, meaning Google will actually get better over time. As the Web grows, more links are created and Google can be more certain about the importance of documents. That’s good news, because the Web is doubling in size every nine months, according to Page. Google’s other unique featuresGoogle has a number of other neat features, such as the “I’m feeling lucky” button. Clicking this button skips search results altogether and takes you directly to the page Google thinks is the best match for your search. And it works so well it’s almost scary. Google’s results page includes the page title, the URL, and an “importance” score (called a PageRank). The PageRank takes the form of a red bar graph, and it’s also a link. Clicking it shows you all of the important pages that have links pointing to the page. In essence, clicking the PageRank bar lets you do an “Oh, Yeah?” test on the results, to see what sources Google used to compute the importance of the document. No other search engine provides this kind of transparency to show you how relevance is calculated. The description of each document in the results list is also customized to your search terms. “Words in the description will match what’s found in the document,” says Page. The description is an excerpt of the text that matches your query, with your search terms in bold. “We can do this because we have the documents stored in cache” on Google’s computers. “On every query, we do a calculation on the exact distance between words, and use that to rank results,” says Page. And all of your search terms must appear on a document for it to be considered a match. In Boolean terms, Google has no “or” operator. These are just a few of the features that sets Google apart from other search engines. Ambitious plansGoogle is the third major search service spawned by Stanford University, and by all indications it will be soon joining Excite and Yahoo as a major player in the search engine arena. Google recently secured $25 million in venture-capital funding. “Even by Internet standards, Google has attracted an unusually large amount of money for a company still in its infancy,” said the Wall Street Journal. Google is not wasting any time putting the money to work. “We’ve hired a lot of really smart people” to enhance and improve Google, says Page. “We think we can make search a lot better than it is now. To do the best job, it requires artificial intelligence. The search engine must understand the question being asked, and understand everything on the Web.” Last week, Netscape unveiled its new search engine, using Google’s technology as its core. It’s possible that Google may adopt an Inktomi-like strategy, selling its search technology to others instead of competing directly with the major search services. For a time, Inktomi had a search site, before it went undercover as the primary index underlying HotBot, MSN, and other search sites. Page declined to comment on Google’s future strategic plans. Tips on using GoogleI asked Larry for some tips on getting the best results from Google. He made several helpful suggestions. Use fewer words in your query. “Google tends to do the right thing even if you type short queries,” says Page. Use cached, not direct links. “Cached links tend to be fast. Use them if you’re not looking for something time-critical. You’ll get faster results.” Go for an exact match. “Google doesn’t do stemming,” says Page. Stemming is when search engines add variants to the root of a word. With Google, “house doesn’t get you houses,” just as “search” doesn’t equate to “searching.” These are exciting times for Web searchers. The major players are feeling increasing competitive pressure to improve and expand their capabilities. And with hungry new players like Google pushing search technology into the next generation, things can only get better. If you don’t Google, you’re missing out on something truly different-and something really, really big. ###For someone who was present at Google’s “birth,” this serves as a fascinating reminder of how much has changed in two decades. It’s going to be even more interesting to see how things roll out over the coming two decades. The post On Google’s 21st birthday, a look back in time appeared first on Search Engine Land. via Search Engine Land https://ift.tt/2nRfMmv In early 2019, Google started to display post highlights in the 3-Pack and Local Finder. We are seeing these more and more lately and have learned a lot about how they function. Here is everything we know about them so far. 1. The highlights pull in content from posts older than seven days so even if a Google Post isn’t showing live on your Knowledge Panel, it can still get featured in a post highlight. 2. Posting about a single topic looks much better than having a long post that lists all your services. 3. The highlights in the search results get updated in real-time. I was able to see a post highlighted for a client in the Local Finder that I had just posted five minutes prior. 4. Different types of posts can get highlighted. We have seen event posts get highlighted (we use these to make the post stick longer than seven days) and we’ve seen regular update-types highlighted. So far we have not found that the content used in the Google Post has any impact on ranking, (for example: posting about “dog bites” doesn’t make you rank higher for “dog bite lawyer) so I would suggest focusing your posts on keywords you’re already ranking for that could use a boost in click-through-rate. The post 4 Things to know about Google posts in the 3-pack and local finder appeared first on Search Engine Land. via Search Engine Land https://ift.tt/2n7QLDk
If you look around your home, you likely will find a promotional product lying around. Most likely, you’ll find a pen with some company’s name on it. And yes, it’s probably “stolen” but they don’t care. Branded items are useful bits of plastic or paper. They might fill up bins at thrift stores, but they also grace refrigerators and desks in every home in America and possibly across the world. They’re your potato chip back sealer, they’re your favorite pen, they’re the fridge magnet holding up that adorable picture of your niece on the fridge. And they will help customers
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The Silicon Valley stereotype is true. 70% of entrepreneurs in the United States started their business in their home. And when asked what’s the best way to learn to be an entrepreneur, just over half said, “start a business.” But for most people, starting a business is this nebulous concept. It’s “somehow I get a loan and sell people things.” But a startup is much more than that. Startup culture is rough. You’re constantly pushing your limits and you’re often wanting to quit. But the end result is worth it…if you make it. You want to have all the tools
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Residential home sales are steadily rising. This month, the rate of sales nationwide was up 7.1% from last month and it was 18% over projections. Now is the best time to get into the construction business. Prices are finally recovering after the market slump ten years ago and it’s been a seller’s market for a while now. But if you’ve never started a business, you might be wondering what you need to do first. Here’s a quick list of what you need to do in order to start a construction business. 1. Research Your Market Construction is a broad category.
via ShoeMoney https://ift.tt/2loi1g8 WeWork bought SEO firm Conductor in March of 2018 for roughly $126 million in cash and stock and an undisclosed earn out. Following the real-estate company’s mismanaged IPO filing, The Information has reported that Conductor (and two other WeWork acquisitions) are now up for sale. Need to cut costs and raise case. The publication says the move comes immediately on the heels of the resignation of former WeWork CEO Adam Neumann and is intended to “cut costs and raise cash.” The businesses reportedly up for sale, in addition to Conductor, are Managed by Q and Meetup. The total spent to acquire the three firms was a combined $500 million in cash and stock. Overall, WeWork has acquired 21 firms, with the bulk of those concentrated in the past three years. Sale to be completed by Q1. According to the report WeWork “has received tentative expressions of interest from potential buyers for the firms.” The company hopes to complete the process by early 2020. But it’s also possible one or more of the companies could be spun out “with new private investors” instead of being sold. I spoke with a source familiar with the process who said that the Conductor sale has been in the works “for awhile” and that a deal could soon be done that represents a “very positive outcome” for the business and its employees. Why we should care. Conductor has reportedly been growing since the WeWork acquisition last year. And while the proposed sale might look, at a glance, like a disaster for Conductor, it could actually turn out to be a much better fate than remaining within the troubled real-estate management company. The post WeWork looking to sell or spin out acquisitions, including SEO firm Conductor appeared first on Search Engine Land. via Search Engine Land https://ift.tt/2nzsPsF |
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