For as long as I’ve worked in SEO, I have been asked the same question by brands and businesses, big and small: Why should I use YouTube? How can it help my business? Shouldn’t I be on TikTok instead? Sadly, for many businesses, YouTube is just a place to host their videos. Nothing more, nothing less. And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth. A lack of effort in marketing and optimizing videos is one reason the C-suite is often reluctant to invest in future video projects. They just don’t see the value. In short, for many businesses, YouTube is where their videos go to die. But it doesn’t have to be that way. Your YouTube channel doesn’t have to be a brand video graveyard. Understanding the problemBrands and businesses often disregard YouTube as a genuine and viable medium for growth. There are common false assumptions among business leaders and even marketers around YouTube:
Equally, business leaders often just don’t understand video, marketing or audiences well enough to produce anything other than dull corporate brand videos. Surprise, surprise, these do not work well on YouTube. This brings us to the concept of a brand video graveyard. It comes about when brands fail to do the following:
To avoid this fate, brands must invest time and effort into:
Typical causes of YouTube desertionThe causes of a channel turning into a brand video graveyard can vary. Sometimes it is due to a lack of resources. Other times, it is because the brand is not putting in the effort to create content that will engage their audience. Changes in the brand’s strategy or goals may also lead to a lack of content or a shift in focus away from YouTube. Time is also a huge factor. You don’t necessarily need a huge budget or fancy tech, but you do need time to research, plan, upload, optimize and promote. Pitfalls of allowing your YouTube channel to go staleSo, you have a YouTube channel that only you and your employees subscribe to. Surely it won’t hurt, will it? Well, picture it from a prospective customer or client’s point of view and ask yourself these questions:
The answer to all of these when looking at a deserted YouTube channel is, undoubtedly, no. Neglecting your channel is, in turn, neglecting your target market and will impact your other marketing efforts. These days, marketing, acquisition and sales aren’t as simple as building a website, pushing it live and watching the money roll in. The most successful companies utilize a multichannel approach, appearing wherever their audience is. If your target market is on YouTube, you should be there – ready to answer their questions and educate them into remembering, buying and advocating for your product. Marketers have understood this message, but often they deprioritize YouTube based on the assumptions we discussed previously. There’s a clear prioritization gap between consumers and marketers, a 2022 study by SproutSocial found. Marketers ranked Instagram and TikTok higher in usage anticipation, but YouTube is still a hugely popular platform for consumers. Not every type of business is suitable for YouTube. Maybe no one wants to see how septic tanks are emptied or a day in the life of a toilet roll holder. But generally, most businesses can find a hook or a niche that is interesting and visual enough. Why you should bring your YouTube channel back from the brinkSo, why should brands bother with YouTube? Why not just leave a channel deserted and pretend it never happened? Here are a few reasons why investing time and love into your long, lost channel could be an excellent move. Have we met before?For businesses, YouTube isn’t meant to stand alone. Integrating your YouTube videos into your broader online presence creates a cohesive brand experience for your audience. This integration helps drive traffic to your channel, encourages cross-platform engagement, and strengthens your brand’s online presence. YouTube enables businesses to position themselves as industry leaders by creating educational and informative videos. Sharing valuable insights, tutorials, how-to guides, and industry updates can establish your brand’s authority and expertise in your niche. Viewers who see your brand consistently delivering valuable content are more likely to trust and remember you. Don’t forget to subscribeYouTube is all about engagement. It enables businesses to directly engage with their audience through comments and other interactive features. Asking viewers to subscribe and like your videos, having clear calls to action, and creating engaging video thumbnails can attract more followers and keep them on your channel longer. Building a loyal, engaged customer base that actively advocates for your product or service could be one of the most valuable things you ever do. A nice side effect of this is that eventually, all those subscribers, interactions and views will make your content more likely to be promoted by YouTube’s algorithm. Win, win! Build it and they will buyYouTube can influence the purchasing decisions of both B2B and B2C buyers. So, if your channel looks a little unloved, it could miss out on reaching key decision-makers. YouTube is a crucial and valuable part of the marketing mix.
YouTube can no longer be an afterthought. This is where your audiences are and they’re waiting for you. How to revive your YouTube channel and attract viewsNow that we've recognized the pitfalls of turning your YouTube channel into a brand video graveyard let's explore some effective strategies to breathe life back into it and attract views. By implementing these tips, you can revitalize your YouTube presence and make it a thriving hub for your brand's content. Conduct a channel auditThere may not be much to audit, but this exercise will help you take stock of what you have, what’s missing and what your next steps should be. You’ll want to start a spreadsheet for your audit. Download a list of all your uploads by going to Analytics > Content > Advanced Mode and exporting from there. Analytics If you have a reasonable amount of data, then YouTube's analytics section will provide valuable insights into how viewers find and watch your content. It’s a great place to start. There are two types of analytics:
The latter is great if you have a video with a decent number of views. You’ll be able to see how long viewers watch for and what percentage of the video they view, plus a nice retention graph showing where the audience drops off, skips forward or rewatches. Tip: Look out for steep drops in audience retention at the start of your videos. This could indicate that the title or thumbnail is somewhat misleading. It could also tell you that the fancy, animated brand ident is putting people off. Remove it and get straight to the content! Content types and categorization Ideally, you’ll already have more than a couple of videos on your channel. Ensure your spreadsheet includes all the titles, descriptions and URLs of your videos and then try to put them into categories. Here are some to get you started:
Ideally, you want to keep brand videos to a minimum. They’re best used in the channel’s featured video section to greet subscribers. Your bread and butter will be blog, demo and feature videos. These are the types of content people will be looking for. These are the videos that will engage, educate and entertain. Engage with your communityYouTube is not a one-way communication platform. Foster a sense of community by actively engaging with your audience. Respond to comments, answer questions, and encourage discussions. This interaction boosts engagement and strengthens the bond between your brand and your viewers. Show that you value their input and incorporate their feedback into future video ideas. If you have comments that aren’t too old, reply to them! Post your own comment on each video and pin it to the top. Ask viewers what their thoughts are and whether they have questions. Being able to have direct contact with consumers in this way is invaluable. Respond to feedbackIt can be easy to turn off comments and hide from potential detractors. But, if you treat your YouTube community as an opportunity – to learn, improve and connect – it’ll help build trust, brand affinity and loyalty.
Optimize your videosThis is probably the most obvious but difficult task when reviving a YouTube channel. Optimizing your videos is essential for increasing their discoverability on YouTube. Remember, the more effectively you optimize your videos, the higher the likelihood of attracting organic traffic and gaining subscribers. But, I hear you ask, what exactly do I mean by optimizing? Well, YouTube optimization is very similar to website SEO. The principles are largely the same.
For more tips on YouTube optimization, check out this article on YouTube SEO 101. Consistency is keyBuilding a loyal audience requires consistency in uploading new content. Create a content calendar and establish a regular uploading schedule that aligns with your audience's expectations. Consistency builds trust and keeps your viewers engaged. Whether you choose to release videos weekly, biweekly, or monthly, the key is to set realistic goals and stick to them. Collaborate with othersCollaborating with other YouTubers in your niche can help expand your reach and attract new viewers. Seek opportunities for cross-promotion or guest appearances on other channels. By tapping into their audience base, you can introduce your brand to a wider audience, increasing your channel's visibility and potential subscribers. Don’t set it and forget itSuccess on YouTube doesn’t come after one optimization or publishing stint. A “set it and forget it” approach is probably the reason many brand channels are languishing in the first place. A marketer or founder came along, set everything up, uploaded some videos and then… tumbleweed. YouTube performance is all about iteration, consistency, engagement and topicality. Leave a long enough gap between uploads or SEO and you’ll find yourself lagging behind. Set yourself a goal of regular uploads and checks. Assign someone to the task who has the time and the interest to keep things ticking along. Your audience deserves it. Let your YouTube channel thriveReviving your YouTube channel requires dedication, strategic planning, and a commitment to producing high-quality, engaging content. By implementing these tips and staying consistent, you can transform your channel from a lifeless graveyard into a thriving hub of activity, attracting views and driving your brand's growth. Don't let your YouTube channel go to waste. Revitalize it and reap the rewards of a vibrant, engaged and lively audience. The post Is your YouTube Channel a brand video graveyard? How to revive it appeared first on Search Engine Land. via Search Engine Land https://ift.tt/Al2ZHyO
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Microsoft Ads will start collecting more website data through its Universal Event Tracking Tag to power UET Insights, a new dashboard for advertisers to launch in June. The dashboard. Data will be available in near real-time and won’t be sampled on the new dashboard. It will include these metrics:
Here’s a preview of what the UET Insights dashboard looks like: New data signals. Additional website performance signals captured by the UET Tag will include:
Starting June 29. That’s the date when Microsoft will automatically enable UET Insights on all existing UET tags. UET Insights will be enabled by default on all newly created tags. Opting out. Before UET Insights is enabled:
After UET Insights is enabled:
Why we care. Microsoft says the goal here is to help advertisers better understand user engagement and improve ad targeting. Hopefully this new data can help advertisers improve ROI and drive more traffic and conversions. About UET Tags. Launched (then on Bing Ads) in 2014, a sitewide UET tag powers conversion tracking, remarketing and automated bidding strategies on Microsoft Ads. The post Microsoft Ads to launch UET Insights dashboard with new traffic data appeared first on Search Engine Land. via Search Engine Land https://ift.tt/evBzfIN Google will look much different in 2033 – where conversation is the interface rather than the search we know today. That’s according to Mustafa Suleyman, cofounder of DeepMind (which Google bought in 2014), in an interview on the No Priors Podcast. Why we care. ChatGPT, the new Bing and Google’s new Search Generative Experience are all huge signals of a major shift in search. Clearly, nothing will change immediately. But these changes could potentially upend the way Google – as the dominant search engine – has shaped the web in the coming years. The search dialogue. Google is “an appallingly painful” conversation right now, where the answer comes in the form of 10 blue links (though he didn’t mention all the search features and ads that also act as “answers” on today’s SERPs). Google learns from the results people click on, how long they spend on sites and whether they come back to the search box to refine their search or click on other results. He added:
Google rewards engagement, not answers. Google has shaped content production in a way that favors optimizing for ads and rewards content creators for keeping people on pages longer, Suleyman said.
From ‘speaking Google’ to ‘speaking to computers.’ Suleyman believes we’re nearing a point where searchers will no longer have to think “How do I change my query and write this?”
Bottom line. Suleyman believes Google should be “pretty worried” that the Google search we know today won’t be the same in 10 years.
Google CEO on Search in 10 years. In a recent interview, Google CEO Sundar Pichai was asked whether we are nearing the end of link-based search and 10 blue links. Pichai said search will be “more ambiently available to users in radically different ways” compared to today, adding:
Watch the interview. The video is embedded below. Or, if you prefer, you can read the transcript. The post Google Search of today won’t exist in 10 years, says DeepMind co-founder appeared first on Search Engine Land. via Search Engine Land https://ift.tt/zBhgO7L Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes that wreck their potential for results. That’s a shame because most content marketers (71%) will tell you that content has only become more important over time. Most buyers easily ignore ads and actively search out content to help them make purchase decisions (70% of buyers read at least 3-5 pieces of content before talking to a salesperson). Truly, the businesses that do B2B content marketing right have a giant competitive advantage. So, what does the right way look like? Let’s explore both sides of the coin so you can see exactly how to do content marketing the right way. First: The wrong way to do B2B content marketingThe only way to learn the right way to do content marketing is to understand the wrong way, first. Here are six major no-nos. 1. Not creating a content marketing strategyThis is the biggest sin of content marketing. If you’re lacking a strategy, you can’t expect consistent results. (A content strategy is a plan that maps out how you’ll create, publish, distribute, and promote content to grow your brand.) Sure, one of your shots may land. Maybe you’ll create a blog post that gets attention. Maybe your website traffic will spike for a week. Maybe you’ll earn some leads. But that will come down to mostly luck. And it won’t last because you won’t have a plan in place that keeps your content consistent in quality, frequency, look/feel, and impact. You need more than luck if you expect your content marketing to help grow your business over time. You need a plan of action. You need to create content from a place of anticipating and fulfilling user needs. To be effective in the long term, content marketing can’t be reactive or ad hoc. Instead, it needs to be proactive and strategic. If content marketing is the vehicle, then content strategy is the engine. You can’t race down the road to results without it. 2. Not focusing on your target audience and customersMany businesses start with content marketing by first thinking about themselves. What could they share? They brainstorm topics based on what’s important to them and what they know. Huge mistake. What they don’t realize: Your content should never be focused inwards. It doesn’t matter what you want or what the brand wants. The vital step is to turn outwards. What does the audience want? What’s important to them? How does this intersect with what you sell? If you don’t know the answers to these questions, that’s a huge problem you can only rectify with audience research – especially by talking directly to your prospects. Unfortunately, most businesses make the mistake of not talking to their customers: You have an entirely different set of concerns and needs versus your audience. You can’t expect to understand their perspective out of hand. That’s guesswork. Bottom line: Don’t rely on your assumptions about your audience. Don’t guess what’s important to them. And don’t make the mistake of only writing about what matters to you when creating content. 3. Selling versus helpingImagine this scenario: You have a question only Google can answer. You consult the search engine. The top result looks promising like it might have the exact information you need. You click. You can’t read further than the headline because your screen is immediately swallowed by a pop-up asking you to subscribe. “But I haven’t even read anything yet!” you think to yourself. You click out of the pop-up and begin to scroll, but there’s a banner ad under the first paragraph, and in the next section, the business ungracefully segues into talking about itself and its service. Where is the information you were promised? “Yuck,” you think. You click the “X.” This is a prime example of selling versus helping in content – a big no-no. Remember, readers aren’t coming to your content to read a sales pitch. They’re looking for information: answers, advice, facts, help, data. Giving them what they need is one of the main ways you’ll build trust with them, which will lead to bigger gains if you’re consistently doing that over and over. Content marketing is never about selling. It’s about helping above all. 4. Not promoting your contentIf you post a blog and don’t promote it, does it really exist? No. Because that blog will get zero traffic if no one knows about it. And content with zero traffic is worthless. You need people reading your content to see any benefits from content marketing. And you’ll have a much better chance of that happening if you promote it. This doesn’t have to be fancy. Post it on social media. Send out an email telling your subscribers about it. Never publish something only to let it sit festering on your website. Make sure people know it’s there so they can read it, use it, love it, and ultimately draw closer to your brand because of it. 5. Not optimizing your content for searchYou can’t do content marketing without SEO. And you can’t do SEO without content marketing. They work together symbiotically in a beautiful balance. That also means trying to do one without the other is asking for failure. Let’s put it this way:
If you’re going to do B2B content marketing, don’t leave home without SEO and well-optimized content. 6. Expecting results immediatelyOne of the major fumbles you can make with B2B content marketing is giving up too early. On average, it can take as long as six months to a year to start seeing results. This length of time will shift depending on the size of your business, your goals, and your strategy. But in every single case, content marketing does not work overnight or instantly. It’s a slow burn to success. But once you start seeing results, they should compound over time. That’s because the great content you published one week ago, one month ago, and one year ago will continue to bring in traffic and leads long after their initial publish date. As long as you’re strategic, your B2B content marketing will be sustainable. But you have to be patient to wait for that ROI (return on investment) to start appearing. The right way to do B2B content marketing: 5 examplesB2B content marketing done right looks like these five examples. Study these brands and their content to see the light. Giving the people what they want: GrammarlyGrammarly knows its audience and creates blog topics that match the questions they’re asking in Google. That means the brand is not creating posts like “the best editing app for your business” or “why you need an editing app.” For example, this blog on how to write collaboratively speaks to professionals and students, Grammarly's target audience. This is a topic they actually struggle with, especially in our world of remote work and Zoom meetings. Grammarly also creates content to answer common grammar questions people search for such as “when to use over vs. more than” or “when to use who vs. whom.” Grammarly is outwardly focused on what its target audience needs and wants from its content. Consistency matters: Orbit MediaA regular cadence of content going out on your blog is important for consistency, but so is updating old content so it remains fresh and relevant. Orbit Media does this well with their blogging survey, which they update with new data and insights every year. Note that this is a complete update, too. They have resent the survey, collected and compiled the answers, and analyzed them for insights every year since 2014. Then they rewrite the post and update the graphics. Now that’s consistent. Winning at optimization: ZapierTo see a winning combination of content + SEO, look at Zapier. Zapier makes automation software, but they’re ranking for terms like “best to-do lists” and “AI image generator.” How? Why? Zapier integrates with apps like these. That’s how they make relevant content for seemingly random keywords. However, the point is that it works – the company ranks highly for these keywords and pulls in nearly 1 million in traffic monthly, as this case study shows. Helping vs. selling: LendingClubLendingClub offers customers personal and business loans, banking, and investing services. Their blog content is a great example of helping vs. selling. The emphasis is on education, and when services are mentioned, it’s discreet and relevant to the discussed topic. A giant of B2B content marketing: HubSpotHubSpot is a giant in their industry for many reasons, but a major one is its content marketing. With a vast, robust, consistent blog that produces targeted, high-quality content, plus a strategy that rakes in subscribers and leads with “content upgrades,” it’s no wonder this brand pulls in over six million people to its website annually. (This Sumo report shows just how staggering HubSpot’s success is.) It’s time to do B2B content marketing the right wayIf you long to see the types of results enjoyed by the top B2B brands doing content marketing, know that it’s not out of reach. What do you need to do, most of all? Commit. Content marketing takes a commitment of the highest order to work. You need to be committed to a strategy, committed to your audience, committed to quality, and committed to being patient as you wait for ROI. But that commitment is worth it because content marketing is profitable, affordable, sustainable, and what customers want to see from brands. You just have to do it the right way. The post How to do B2B content marketing the right way (with 5 examples) appeared first on Search Engine Land. via Search Engine Land https://ift.tt/SyCqDvH Google opened access to its new Search Generative Experience and today – and our own Barry Schwartz is one of the first to gain access. Although he had to head offline for the holiday of Shavuot, he was able to share several tweets with images from his early testing. I’ve compiled most of those in this article so you can get an early look at the experiment that is Google SGE. The Google welcome emailIt’s Barry’s turn to try Search Labs! This is the “you’re in” email Google sent. Getting startedYes, we’re ready to get started experimenting with Search Labs. But first you’ll need to agree after reading this crazy long SGE Privacy Notice: Search [when does Shavous start?]Google didn’t show the time, but Barry likes how you can expand the answers. Also, look at all those snackable organic/free links you can click on. Barry called the follow-up answers “pretty good”: Search [where to get a haircut near me]Onto local search. We’ve got a 5 pack: And a 3 pack: Search [where can I learn about SEO]Where can you learn SEO? Well… here’s what you get from Google: Search: [who writes at Search Engine Land?]Some “how to” queriesHow do we tie shoes or change tires, Google? Some Your Money, Your Life queriesSome have AI-generated answers, and some do not, as Google said would be the case: What about Barry?Some Barry Schwartz vanity searches: Mobile interfaceHere are a couple of tweets from Barry with GIFs showing off the SGE on mobile. Editor’s note: I will update this article later with more screenshots. Until then, you can find a lot more searches around politics, shopping, sports and more in Barry’s Twitter thread, which you can find here. The post Hands-on with Google’s new Search Generative Experience appeared first on Search Engine Land. via Search Engine Land https://ift.tt/8MdJ2s5 In the world of content creation and customer experience, AI’s ability to alleviate tedious tasks has been hyped. However, for a successful digital asset management strategy, librarians still know best how to generate and manage complex information libraries using metadata. In this webinar, content experts will explain what content creators, managers and users need to know to ensure you can find, use and control your content in order to deliver maximum value. Register and attend “Metadata, SEO, and ChatGPT: What’s DAM Got To Do With It?” presented by Acquia. Click here to view more Search Engine Land webinars. The post SEO and ChatGPT: What’s DAM got to do with it? appeared first on Search Engine Land. via Search Engine Land https://ift.tt/Ps8OiCy TikTok is testing an AI chatbot in select markets. Called Tako, the AI-powered tool is meant to help TikTok users with search and discovery. Why we care. Google has acknowledged that TikTok is a threat. So we’re watching closely as TikTok makes moves to improve search on its platform, as well as testing search ads. What it looks like. Here’s how TechCrunch described it:
Here’s a screenshot: What TikTok is saying. TikTok confirmed the AI chatbot is being tested with select users in the Philippines, via Twitter:
Google’s TikTok threat. Google revealed a surprising stat last year: that 40% of young people go to TikTok or Instagram (not Google Maps of Search) when searching for a place to eat lunch. That was according to Google Senior Vice President Prabhakar Raghavan, citing internal research of U.S. users between the ages of 18 and 24. He also noted these newer Internet users search differently. TikTok is not a search engine like Google, which crawls the entire web. TikTok is basically an internal search engine – like YouTube, which is often called the second biggest search engine. And this new AI chatbot, if rolled out globally, could let TikTok users discover content via chat rather than typing in a search box. The post TikTok tests AI chatbot for search and discovery appeared first on Search Engine Land. via Search Engine Land https://ift.tt/z3Dcugq Under budget constraints but also under pressure to generate growth, marketing and marketing ops leaders have been taking a close look at the ROI on martech solutions. We want to know what conclusions you have been reaching. Have you been consolidating your existing stack? Have you been gambling on promising new tools? Are you perhaps reducing your tech holdings? The need for better features. The 2022 survey showed solutions being replaced in a quest for better features, in particular:
Those were all higher on the list than cost. What, if anything, has changed? We’re in a very different place than we were just a year ago. The world opened for business again. Many people returned to the workplace. It was no longer necessary to do almost everything – from shopping to hanging out with friends – digitally. That doesn’t mean we’ve abandoned our multi-faceted digital environments. We discovered that many virtual experiences worked just fine. There was, however, something of a deceleration in digital transformation (after the insane acceleration of 2020), arguably leading to the retrenchment we saw in a number of marketing tech companies that had perhaps grown too fast. Taking the temperature. Against a backdrop of economic uncertainty, our hunch is that there’s still a thirst out there for innovation, for tech-enhanced efficiency, and for better-supported data-based decision making. After all, marketers have hardly hesitated to get their hands on generative AI. But we need data to see whether our hunch is right. So please take about three minutes or so to complete our Replacement Survey and let us know how your martech world is evolving. The 2023 MarTech Replacement Survey is here. The post Are you getting the most from your martech stack? Take the 2023 Replacement Survey appeared first on Search Engine Land. via Search Engine Land https://ift.tt/JiWcMom Google has started to invite the first set of users to the new Search Generative Experience today. Some of you who have signed up for the waitlist should receive an email notifying you that you have access. What Google said. “Today, we’re starting to open up access to Search Labs, a new program to access early experiments from Google,” Google wrote. “If you’ve already signed up for the waitlist at labs.google.com/search, you’ll be notified by email when you can start testing Labs experiments,” Google added. How to try it. If you were accepted, you can opt-in to these experiments by tapping the Labs icon in the latest version of the Google app (Android and iOS) or on Chrome desktop to sign up. You can also visit the Labs site to check your waitlist status, here is more on how to sign up. Check your email. So go, check your email to see if you have access. Emails notifications are being sent out today. You can learn more over here from Google. Once you’re in, the new generative AI powered Search experience will help you take some of the work out of searching, so you can understand a topic faster, uncover new viewpoints and insights and get things done more easily. So instead of asking a series of questions and piecing together that information yourself, Search now can do some of that heavy lifting for you, Google wrote. Why we care. This is an experimental version of the new Google Search. Playing with this can be fun, educational and exciting. We don’t know what Google will eventually launch in the future, but this is the direction Google is thinking about now. The post Google opens access to Search Generative Experience today appeared first on Search Engine Land. via Search Engine Land https://ift.tt/l3IL4xD What do craft beer, food delivery and B2B buyers have in common? A call for more personalization because of younger, more digitally native buyers. These themes are explored in episode one of The MarTech Podcast: Data Makes the Difference series. Kim Davis, editorial director at MarTech and Chris Garza, regional vice president, field and inside sales at Dun & Bradstreet, discuss how the buyer’s journey has transformed significantly in recent years, forcing marketers/sellers to reach customers in new ways. Data will be the key to achieving success in this new reality. Tune into the podcast and learn:
GuestChris GarzaChris Garza is an experienced sales leader with over 12 years of successfully leading B2B-focused sales teams through transformation and growth. His experience leading inside, mid-market, and enterprise sales teams gives him a broad perspective of what it takes to succeed in an inside sales environment while also understanding how to build pipeline and relationships with the largest, most strategic customers. Garza has spent the last 15 years at Dun & Bradstreet, where he has held various different senior sales leadership roles. He currently leads the new business sales organization at Dun & Bradstreet, focused on selling across D&B’s Field and Inside Sales channels.ModeratorKim DavisKim Davis is the Editorial Director of MarTech. Born in London but a New Yorker for over two decades, Davis started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. Prior to working in tech journalism, Davis was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication and as a music journalist.Sponsor
Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity. For more information on Dun & Bradstreet, please visit www.dnb.com.
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