Having the same search query leading to different ad groups can be bad news. The data about that query isn’t all in one place, making it harder to see how it is performing. It also gets in the way of managing bids: if some queries do badly, turning the bids down in one group can mean they just pop up again in a different group that now has the higher bid, continuing to waste your money.
And it can get in the way of relevancy. You might have a beautifully specific message and landing page for [sterilized standardized scientificized owl] but end up with the specific queries going to the +owl keyword with a more generic ad.
Unfortunately, it isn’t that easy to work out when this is happening by eye, but luckily, the tech team here at Brainlabs (my employer) has built a script that finds out when the same query is appearing within different ad groups. It will save a report to a Google Sheet, showing the queries from the last 30 days and the ad groups they appear in. It also shows some metrics, like Impressions and Cost, so you can see where they perform the best.
Running this script and using its awesome power of automation allows you to just drop negative keywords into the ad groups that you don’t want the query leading to, saving you time and improving your AdWords account.
A typical output will look something like this:
To use the script, first make a blank Google Sheet for the report.
Then head over to AdWords to set up a new script. After copying in the code below, you’ll need to make a few choices in the options:
The script will always use the first sheet of the spreadsheet for the report, so if you want to run it multiple times, then move the data so it isn’t overwritten.
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