In case you hadn’t already heard, AdWords can now spend up to double your campaign’s daily budget… which is pretty darned irritating! Fortunately, your favorite PPC superhero is here to save the day. Yep, here I am! So let’s see if we can’t script our way out of this mess. For 99 percent of campaigns, I’d normally recommend not using budget caps at all — I like to “tap it not cap it,” which basically means it’s better to control spend by bids (/ROI) rather than closing up shop with budgets. However, there are certain instances where budgets are not just useful, but essential — for example, if a client has a specific budget attached to a particular campaign. Yes, Google, some people actually have limited marketing budgets! At the very least, you should know when the overspend is happening, so you can judge for yourself whether said overspend should continue. If you’d really like to keep a close eye on costs, have a look at our script to track your account’s spend every hour. For those who only want to be alerted when campaigns are over their budgets, this is where the new script comes in! This latest script from Brainlabs (my employer) checks each campaign’s spend and budget. All you need to do is set a multiplier threshold — if the spend is larger than the budget multiplied by the threshold, then the campaign is labeled. You’ll get an email listing the newly labeled campaigns, along with their spend and budgets. And if you want, you can set another threshold so that if the spend gets too far over your budget, the campaign will be paused.
To use the script, copy the code below into a new AdWords Script and change the settings at the top:
Preview the script to make sure it’s working as expected (and check the logs in case there are any warnings). Then set up a schedule so the script runs hourly. A few things to note:
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