Google My Business has updated the Insights analytics tool within Google My Business to let business owners see a heatmap of locations from which searchers request directions to their businesses. Allyson Wright, the community manager for Google My Business, announced that Google has “made some changes to your directions heatmap.” Specifically, the new directions heatmap should allow businesses to track which areas customers are requesting directions from and show that to you on this map at various zoom levels. “Direction requests from some post codes may appear as blank due to user privacy consideration but are included at the city level,” Allyson said. The help document was updated and now reads:
Here is a screen shot of what I see in this specific report for my business: This information should help businesses get a better handle on the geographies from which they are attracting customers, allowing them to tailor their operations or marketing outreach accordingly. The post Google My Business updates the directions heatmap in Insights reporting appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2FN5192
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