Google has been using swipeable cards to in mobile text ads to display sitelinks extensions and price extensions. Now, it appears to be testing a version that combines multiple ad extension types into one swipeable card carousel.
Spotted by Jason Normoyle of Resolution Media this week, the mobile text ad shown below takes up significant screenshare with a carousel of ad extensions followed by a call extension and two location extensions.
Here’s a composite of the screenshots Normoyle provided showing that the carousel includes cards for sitelinks, seller ratings, callouts and structured snippets.
Google is constantly experimenting with extensions and the ways they display in ad,s and we don’t know how widespread this experiment is. This test was seen in the US.
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