When it comes to SEO, it can be hard to know where to start — and it is easy to waste a lot of time and effort on activities that are going to deliver little in the way of returns. This is not a new problem, and it is as true with traditional marketing tactics as it is with modern digital tactics. Fortunately, there are business and marketing methodologies that exist to simplify marketing planning. And one of our favorites at Bowler Hat is the SWOT Analysis. In this post, I am going to detail how you can use the time-proven SWOT Analysis to focus your efforts and improve your SEO. SWOT: Strengths, Weaknesses, Opportunities and ThreatsA SWOT analysis covers four key areas: Strengths, Weaknesses, Opportunities and Threats. This is a true back-to-basics approach you can use to understand where you currently are in regard to optimizing your website and improving your SEO. This is achieved through a simple grid system that has four panels, two rows and two columns. The top row outlines strengths and weaknesses, which are usually internal to the business. The bottom row has the opportunities and threats, which are typically from external sources. The first column, with strengths and opportunities, details factors that should be helpful in achieving your objective. The second column has the weaknesses and threats which are harmful to achieving your objective. In an ideal world, your SEO SWOT will build on your digital marketing strategy so you will have all your strategic ducks in a row, and SOSTAC is your friend here. SEO SWOT AnalysisTo use a SWOT analysis for SEO, we have to look at a business’s strengths, weaknesses, opportunities and threats from an SEO perspective. To help you put this into play, let us consider the following fictional business: Bob’s Widgets. Bob’s Widgets Bob’s Widgets has a WordPress website and is a true widget industry expert. Bob’s Widgets can serve users from their local store in Birmingham, UK, but the big win is targeting people looking to buy widgets online. Bob does not show up in the local results when users search with a local intent. And while Bob is publishing some useful, informative content on a weekly basis, this content does not rank on the first page and receives very little traffic from search engines. Some competitor content does rank on the first page, but it is simply not in the same class as the content published by Bob and his team. Bob’s Widgets currently has some SEO software that is reporting some technical issues, but currently, there is no plan in place to improve organic search results. The site is also not well-optimized beyond the home page and major service pages. There is currently no SEO plugin in place for the WordPress CMS, and the SEO software is reporting some duplicate content. Bob has identified the important commercial keywords and currently ranks around the bottom of page 2 for these terms. Bob’s two main competitors rank around the top 5, with competition from Wikipedia, Amazon and eBay filling out the remaining spaces. There is some search content around the problems that Bob’s Widgets solve, and often these searches show SERP features like featured snippets and “people also ask” results. Bob’s Widgets has been going for nearly 15 years, yet far newer companies are starting to show up on the front page of results. Comparing these businesses, we see that although newer, they have more authority metrics than Bob’s Widgets. It appears they are actively engaged in improving their SEO. The website does generate some inquiries, but Bob has no idea what sources of traffic are working currently. Strengths
Weaknesses
Opportunities
Threats
This would all be detailed in your SWOT chart as follows: With this knowledge in place, we can now work on putting a plan together. SEO action planThis simple analysis helps provide an action plan of what our focus areas are and helps define the key elements of the SEO strategy for Bob’s Widgets going forward. In the example above, Bob is publishing content and has an OK site. We just need to get the basic optimization dialed in:
When we are looking at SEO action plans at Bowler Hat, we tend to put these into a spreadsheet with a few other figures to allow us to prioritize our work. Typically, we want to consider difficulty, time and benefit to order the tasks. Clearly, some of these jobs above will not set the world on fire but should be resolved to create a solid platform. It makes sense to get these out of the way first and then focus on the long-term tasks. SEO SWOT questionsThe following questions will help you put this into action for your business — if you can’t answer some of these questions, then this also highlights more weaknesses. SEO Strengths Strengths are an internal factor and are typically the easiest thing to detail, so we start here.
SEO Weaknesses Weaknesses are again internal, and determining weaknesses is not so easy. You will have to be honest. Smart competitors will target your weaknesses, so you must identify them as opportunities for improving your SEO.
SEO Opportunities Your SEO opportunities are born out of the strengths and weaknesses. Strengths are areas to build upon. Weaknesses are areas to be explored.
SEO Threats Threats are the hardest element and need to be based on an understanding of your own weaknesses and your competitors’ strengths. This also needs a critical appraisal of how search engine results are changing in ways that could impact your business.
Maximizing your SEO resultsOften, the most difficult element of an SEO campaign is knowing where to focus your efforts. By utilizing a SWOT Analysis, you can quickly and easily direct your efforts where they will have the most impact. I would love to hear from any of you that have put a SWOT to work to focus your SEO efforts! The post SEO SWOT Analysis: Focus your efforts in areas that deliver results appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2imIF7B
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As we near the holidays, Google is making it easier to support your favorite nonprofit organization by adding a donate button directly in search. The new feature was announced yesterday. Google says a number of US-based nonprofits now have the “Donate” option available so that when you search for organizations like Direct Relief, you’ll be able to make a donation straight from the search results page. Google says that when you tap the donate button, “… you’ll see an easy donation flow that lets you give to your favorite organization as easily as you can look up its history, phone number, or website.” The organizations currently using the donate button represent a variety of causes and locations across the US. According to Google, they were able to opt-in to the feature via the Google for Nonprofits initiative. (Google directs nonprofits to its Google for Nonprofits website to learn more about the donate button.) The rollout of the donate button comes at a time when Google says nearly 30 percent of all giving happens — during the holidays. “We’ve seen people’s generosity throughout 2017, especially in times of crisis and need. And earlier this year, we made a commitment to continue to bring the best of our people, products, and philanthropy to make an impact and help create opportunity for everyone,” says Google product manager, Prem Ramaswami, in The Keyword blog post announcing the feature. The post Google adds a donate button directly into search for US-based nonprofits appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2Amfvwy Maybe you don’t say it out loud. It sounds like bragging, and bragging is obnoxious. But you know you’re good. When you see a sentence that isn’t right, you know what needs to change. You twitch a little when you see a clumsy turn of phase, or a sentence that doesn’t mean what the writer The post Why the Best Writers (Sometimes) Aren’t Paid What They’re Worth appeared first on Copyblogger. via Copyblogger http://ift.tt/2BwjGU4 Today’s Google doodle is a callout to British horticulturist and garden designer Gertrude Jekyll. Google says that Jekyll was born on this date 174 years ago in London and spent most of her life in Surrey, England, planting enchanting gardens. “As a student, she took inspiration from the landscapes of English Romantic painter J.M.W. Turner, capturing the seasons, the light, the textures, and the hues of every growing thing on her canvases,” writes the Google doodle team on the doodle blog, “Jekyll brought that painterly sensibility to her life’s work, designing about 400 gardens in the United Kingdom, Europe, and the US.” Leading to a search for “Gertrude Jekyll,” the doodle was designed by British artist Ben Lewis Giles. If you look closely at the image, you’ll notice Jekyll standing on the left, watching her garden grow. Google also shared four of Giles’ preliminary artworks that led to today’s final design: The doodle is currently posted on Google’s home page in the US and the United Kingdom, along with a handful of other countries, including Canada, Hungary, Iceland, Argentina, Chile, Peru and Cuba. The post Gertrude Jekyll Google doodle marks 174th birthday of the famous British horticulturist appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2AkqM0o As we enter the 2020s, e-commerce is set to generate more than $480 billion in the US and nearly $2 trillion globally. And while Amazon takes a lot of credit for online everything, they’re hardly the only game in town. A significant chunk of online retail is generated by smaller players, thanks in part to platforms like Shopify that make it easy to sell in the digital space, as well as in person — and that have the potential to merge the online and offline experience into an omnichannel version of commerce. Let’s take a look at how we got here, and how e-commerce platforms and retailers should be operating in this new, seamless marketplace. Shifting to ShopifyIn 2004, Tobias Lütke, a purveyor of fine snowboards, wanted to sell his wares online. Today, that would be simple; in the pre-Shopify world, e-commerce platforms were clunky and difficult to integrate with other services and platforms. Rather than continue to frustrate himself and limit his business, Lütke put in some long days of coding to create software that would better suit his needs. Long story short, Lütke and his partners shifted their entrepreneurial efforts from their snowboard origins to the software solution he’d designed and refined. It turned out to be a good decision—a few years later, investors jumped in to help them scale their solution. Now, Shopify powers more than half a million businesses across 175 countries and pulls in yearly revenues over $150 million. The birth of mobile and social commerceShopify ushered in the e-commerce age, and now e-commerce has yielded a pair of important offspring:
Shopify’s success is due in large part to the fact that it embraces this wide variety of channels. In addition to an e-commerce platform, Shopify’s platform has integrated channels for Facebook, Twitter, Pinterest, Amazon and a number of other social/retail platforms, as well as a software development kit to help additional third parties develop their own integrations. To date, Facebook is dominating their s-commerce sales, accounting for two-thirds of Shopify’s m-commerce and 85 percent of all m-commerce. Merging with the physical marketplaceShopify’s success — as well as the achievements of other e-commerce providers like BigCommerce and Magento — points to an obvious demand for online sales solutions. But it’s important to remember that e-, m- and s-commerce aren’t the only sources of sales in the digital age, nor even the biggest. Brick-and-mortar businesses still account for an overwhelming majority of retail sales, with more than a million businesses racking up nearly $4 trillion per year in the US alone, according to Retail Touchpoints. Shopify knows it’s dangerous to ignore the physical storefront behemoth. For this reason, they continue to support offline transactions, offering brick-and-mortar POS solutions and card readers for businesses of all sizes. Retailers should take a cue from Shopify and stop perceiving online and offline selling as a competition between marketplaces. Instead, they should recognize that digital and physical storefronts can, and should, complement each other in important ways. For instance, Retail Touchpoints reports that half of the customers who browse brick-and-mortar shops later buy online, and even more browse web retailers and then buy offline. More than a third of every dollar spent offline has been influenced by digital interactions — adding up to over $1 trillion in purchases annually. Increasingly, it’s beneficial for retailers to stop thinking of physical, digital, social and mobile as separate marketplaces but instead to look at all channels together, through a single lens. Data integration drives the multichannel shopping experienceBeing able to fully merge the online and offline shopping experiences requires data integration — and data can be a blessing and a curse. A blessing because of the analytic goldmine that can help retailers understand and reach consumers; a curse, because data is rarely complete — and an incomplete picture of consumer behavior can lead to poor decision-making around inventory, product design, service offers and, of course, marketing. This is why Shopify and other multichannel players are aggressively seeking diverse integrations. The more channels they can track, the more potential access their retail customers have for data — and that helps them understand their customers. The result: Consumers get more relevant offers, retailers get better conversion rates and Shopify gets happy customers. It’s a win-win-win deal. Call intelligence: The missing pieceShopify’s multichannel commerce platform is arguably the most comprehensive offering in the market today. Even so, they have been missing a critical piece that prevents them from providing a complete data picture to their customers. And this missing piece is called intelligence. Tech-blinded naysayers might suggest that calls are dead — that online channels have killed the phone as surely as they’ve killed the phone book. But data suggests otherwise. Consider that:
And, keep in mind that some of the numbers around calls are likely underrepresented due to the fact that calls are less likely to be accurately tracked that more-often-integrated methods like click-throughs and forms submitted. Lacking a true omnichannel experienceFor several years, Shopify and other multichannel retailers have been talking about an “omnichannel experience” — an experience that provides a seamless buyer’s journey for consumers, merging offline and online shopping in a holistic way. And in a lot of ways, they’ve come close. But until calls are integrated accurately and consistently, customer journeys will remain incomplete, and conversions improperly attributed. Consider the customers who seem to drop off the data radar after numerous online engagements. Have they failed to convert? Or have they purchased the product you targeted them with — or another product — via phone? Failure to capture this data can lead to less relevant offers in the future and overall lower conversion rates. Omnichannel requires call intelligenceE-commerce is great at gathering online data, and platforms like Shopify with POS (point-of-sale) capability — as well as Google Analytics and assorted social integrations — bring together a big picture. Just not a complete one. Until now. As stewards of a true omnichannel approach, CallTrackingMetrics has recently released the first Shopify integration that not only tracks but also responds to inbound customer calls. With an omnichannel-focused call intelligence platform, retailers now have access to complete order history and other crucial caller data instantly, and they can integrate that caller data into the rest of their marketing picture to fully understand their customers’ journey, online and off. Call intelligence platforms can also trigger automatic responses to customer inquiries by calling, emailing or texting the customer — or a stakeholder within the retail business — informing them of order status and other relevant info. This keeps the buying process moving, improves consumer experience and helps drive future conversions. Most importantly, it takes advantage of — and integrates — all possible retail channels: the true omnichannel experience has finally arrived. Staying competitiveAs e-commerce continues to absorb a larger and larger share of retail (and it is projected to do so steadily), it will become increasingly important for retailers and the platforms they use to adopt tools that deliver true omnichannel capabilities, including phone calls. To please customers and create conversions and loyalty, anything less than seamless just won’t cut it in the years to come. The post Shopify meets call tracking appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2Aj50Kf It’s only about you when you are the prospect. Andre Vaughn shows us the importance of getting out of your own way and trusting your leaders to help you. Also, if something doesn't work, it’s because you don’t believe in it. Who is Andre Vaughn?Andre Vaughn has over 12 years of network marketing experience. He is one of the top income earners in his company and has made millions in MLM. Before network marketing, Andre graduated from college with a degree in criminal justice and a Master’s Degree in Education. He then taught second grade while running a real estate brokerage firm. Andre admits that he made tons of mistakes in network marketing, including many attempts to reinvent the wheel. His turning point was when he realized he had to be coachable and follow a system. Andre is originally from Baltimore, Maryland. He’s blessed with 2 beautiful twin girls and also owns a semi-pro basketball team. Favorite Quote“If you stay ready you don’t have to get ready” Must Read BookOutwitting the Devil by Napoleon Hill Recommended Online AppRecommended Prospecting ToolUsing a funnel Contact InfoFacebook So what did you learn? If you enjoyed this episode please share it on social media and send it to someone that needs extra motivation in their MLM business. Do you have any thoughts or comments? Please take 60 seconds to leave an HONEST review for the MLM Nation Podcast on iTunes. Ratings and reviews are extremely important for me to make this show better. Finally, don’t forget to subscribe to the show on iTunes so that you get updates and new episodes downloaded to your phone automatically. Click Here to Subscribe via iTunes Click here to Subscribe via Stitcher Click Here to Subscribe via RSS (non-iTunes feed) The post 419: Why One-Man Shows Don’t Make It in the World of Network Marketing by Andre Vaughn appeared first on MLM Nation: Network Marketing Training | Prospecting | Lead Generation | Leadership | Duplication | Motivation. via MLM Nation: Network Marketing Training | Prospecting | Lead Generation | Leadership | Duplication | Motivation http://ift.tt/2ifFsGY Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land:
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
The post SearchCap: Google Finance redesign, dynamic search results & Google Trends appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2hXuYIr Who would have thought that Auction Insights could inspire an entire TRILOGY? Well, if you know AdWords, I suppose it’s not a huge shock that our original script has had to undergo a few adaptations over the last couple of years. Google does like to keep us PPC practitioners on our toes! Changes to AdWords aside, it’s always nice to spruce things up. Optimization is an infinite process, after all. So, please read on for the latest script that puts the insight into “Auction Insights,” compliments of Brainlabs (my employer). Basically, we’ve given the Auction Insights script a bit of an update. The latest version can:
What’s new?New interfaceNew interface, new reports. You may not have noticed the difference, but there’s an extra line at the top with the date range. In the old version of the tool, it wouldn’t look far enough down the sheet to find the headings. And when you download campaign performance, there are a bunch of totals at the end that would make the old version overcount your stats. But the new version can tell what sort of report you’ve pasted in and cope with it; you can go back to not noticing the differences. Something to note, though: In the old interface, if you downloaded a campaign report segmented by time and device, it would only give rows for time, device and campaign combinations that had traffic. In the new interface, it gives rows even when there are no impressions. This may be awkward to copy into the Performance sheet, and it may slow down running the tool. Speed things up by filtering out the zero impression rows before copying the data into the Performance sheet. Also, you can’t mix and match reports from the old and new interfaces — they use different names for the device segments. Default column namesThe old interface says “Impressions,” where the new one says “Impr.” Sometimes, reports say “Interactions” to mean “Clicks.” It’s easy to miss when you have to update the column names in the Settings sheet — so now, if the names in the Settings don’t work, the script will try some of the English column names as a default. Competitor settingsThere’s a change to the list of competitors — you can just say “yes” next to the ones you want to include (as before), or you can give them a number. Competitors with a number will be shown in that order in the reports. If you’ve got too many competitors to all show in the list on the Settings page, you’ve got two new options:.
How do I use it?Enough blather. You’re here because you want to use this for yourself! The first thing is to make a copy of the new template sheet. It’s got the script already embedded in it. Fill in your dataGo to your AdWords account, select the campaigns you want to look at, and download the Auction Insights report, segmented by day, week or month. Copy it to the spreadsheet in the Auction Insights tab. Make sure you’ve included the headers. (If you’re having problems with numbers or dates being wrong — for example, if Sheets is reading the day as the month or not recognizing numbers with decimal places — you may need to change the locale of the spreadsheet. To do this, go to File, click “Spreadsheet settings…” and select your country from the Locale drop-down. If you’re using Excel, also make sure the columns are wide enough to show the data when you copy them, otherwise you may find all your dates turned into #####.) If you want separate device graphs, download the Auction Insights report again — but this time segmented by time period and device. Copy and paste that into the Auction Insights By Device sheet (again, make sure there are headers). Lastly, if you want CTR, CPC, impressions or searches, then download a performance report for the same set of campaigns for the same date range, segmented by the same time period and (if you’re looking at device data) by device. Make sure there are clicks, impressions and cost columns — CTR, CPC and searches will be calculated from these. Copy this into the Performance Data sheet. (If there are lots of campaigns, you may hit the limit for the number of cells in a Google Sheet. If that happens, then you can add up all the campaigns’ data for each day and device combination and copy that into the Sheet — just keep the column headers the same and have them on Row 2.) Adjust your settingsFrom here, go to the Settings sheet. Some cells are filled in automatically — their text is in yellow. This includes the competitor names (listed in order of highest impression share), the device names and the column headings (both in the “Reports to Make” table). The Names From Reports section at the top is used to make sure the script reads from the correct columns. Make sure that “Date” matches the name of the date column in your reports (which should be “Day,” “Week” or “Month” if the report is in English). Display URL Domain is the name of the column containing competitor names: “Display URL Domain” for Search campaigns or “Shop Display Name” for Shopping campaigns. You shouldn’t need to change anything else if your reports are in English, but if you’re using a different language, you’ll need to update some additional elements — most are column names, and “You” is what the Auction Insights report shows as the domain/display name when it gives your performance. The Formatting section is used to format the data. Feel free to replace the date format (e.g., with dd-MM-yyyy or MM/dd/yyyy) and the currency symbol. (Note that the script won’t do any currency conversion for you!) The Stats To Report section lets you pick which extra statistics go in the data tables and which go into charts. Put “Yes” in the relevant cell to include a stat. Some things to note:
Competitor Settings can be used if you have too many competitors to fit in the Competitors To Include section.
The Competitors To Include section should have an automatically filled list of competitor display domains, drawn from the Auction Insights sheet. Put a number next to the names to have them appear in your reports in a specific order, or put “Yes” if you don’t mind the order. Leave the space next to them empty to ignore them.
The Reports To Make section lets you pick which reports are generated. The top row is filled out automatically with the column headers from the Auction Insights sheet (because the columns will be different if you’re looking at Shopping rather than Search campaigns, or if your report is in another language).
And then run the script!When you’re all ready, hit the “Click Here To Generate Reports” button. You’ll need to give authorization the first time you do this so the script can run. Your reports should all be generated, one report per sheet. If there are any issues, there should be a message box to say what the problem is. Note that if you’ve run the report before, it will delete and remake any of the reports you’ve selected — so make sure you save the output somewhere! If you’ve made a load of sheets, and it’s all too much, you can delete everything except the template sheets with the “Delete Reports” button. The post Auction Insights 3: The final script appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2k8XZFB Consumer search behaviors are changing rapidly. According to a recent report from BrightEdge (disclaimer: my employer), 57 percent of searches now begin with a mobile device, and last year Google revealed that voice search has increased to about 20 percent of all Google mobile search queries. And of course, Google is constantly adjusting their SERP layout in order to better align with a searcher’s context and expectations. Consumers now expect to see rich content in SERPs that includes not just standard text listings, but video, images, local map results, featured snippets and more. The standard organic listings themselves also sometimes feature rich snippets, which enhance the listing by presenting information in a way that is easy to scan and often visually appealing. Paid search ads have changed as well — in 2015, Google doubled the size of its highly visual product listing ads (PLAs), and last year they announced that up to four search ads could appear for “highly commercial queries,” whereas previously the maximum had been three. Even if you aren’t involved in paid search, it’s important to keep track of any changes that impact the overall SERP layout and design, as these changes may affect the way users engage with organic listings. These seismic shifts in the industry have a profound impact on SEO. Although my company has observed that the overall share of organic traffic for websites remains the same as it was in 2014 (51 percent of all incoming traffic, on average), this stability didn’t come easily — and it will become harder to defend this level of organic traffic contribution. Marketers now need to consider how content is evaluated and displayed on a variety of devices so they can attract more clicks from the right search user at the right time. How have these shifts impacted SEO?The shift from the classic “10 blue links” SERP of the old days to the more dynamic and visually appealing SERPs of today has had a huge impact on how SEO practitioners do their jobs. In the old days, you would create text content for a webpage with the aim of having it rank well in the SERP for your chosen keyword. Now, you must take into account how different content types will rank in different sections of the SERP on different devices and for users in different locations. Ideally, you will also consider how to present or mark up this content so that you can make the most of your listings with visual enhancements like rich snippets. For example, let’s say that you manage a website for a business that sells cameras, and on that site is a page about SLR cameras. Many years ago, when the SERP showed just 10 blue links, you would seek to maximize organic search performance by creating high-quality, authoritative text content about SLR cameras. If you were really advanced, you would optimize this one piece of content across three devices (desktop, mobile and tablet) — three permutations in total. Keep up with all the developments in SEO and beyond!
Fast forward to today. You still have your camera website and your webpage about SLR cameras. However, terms related to SLR cameras now bring up a variety of different result types, depending on the keyword variation. You decide that in addition to your existing text content about SLR cameras, you want to create other types of content to capture different areas of the SERP: high-quality product images (for image results), a video about SLR cameras (for video results), information on your local storefront (for the local 3-pack), and a question-and-answer section (for a featured snippet). Each of these four content elements, in addition to your standard text content, could win a spot on SERP for the same keywords you were targeting and ranking for years ago. Suddenly, you need to deal with five content types across three devices — 15 permutations in total. That’s a lot more content to produce, optimize and track in order to maximize organic search performance. Add to this the fact that ads are getting larger and more numerous — thereby reducing above-the-fold visibility for organic listings — and you can see how SEO has become an increasingly challenging endeavor over the years. How can SEOs better focus their efforts?Unless you work at a large company with unlimited resources, you’re going to have to make some tough choices about where to focus your SEO and content marketing efforts. One way to inform this decision is to examine what content type is most likely to win the top spot on the SERP for your most important target keywords. For instance, “sports apparel” will likely to have local 3-pack above organic web listings, while “hawaii vacation” has more PPC results occupying top SERP positions. This type of visual parsing is going to be a key way for search marketers to sustain and improve their organic search performance because Google is never going to show a one-size-fits-all SERP anymore. Marketers will need to analyze the ranking position of every content element on SERPs for their target keywords. They will also need to understand intent signals to see if a keyword produces SERPs with local results — or with any organic listings above the fold at all. ConclusionSearch engine optimization has grown more challenging and complex over the years, and marketers must now look beyond pure ranking position on the SERP if they want to succeed. By closely examining SERPs to discover the types of content present, where each content type is displayed/positioned, and how much real estate each content piece occupies on the SERP for the keywords they want to be known for, marketers can better manage their SEO and content development efforts by focusing on areas that will have the greatest impact on organic search visibility. The post The changing SERP: Understanding and adapting to dynamic search results appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2AexBQY Google Trends now shows data for YouTube search Google Shopping News search & Image search11/28/2017 Google is adding new filters to its trends data, making it possible to see search trends beyond web search. Now, you can find real-time search trends on specific search terms within YouTube, News and Image searches, along with Google Shopping. “We’re opening up more data to show what people in the world are looking for, as they’re looking for it,” writes Google on its The Keyword blog. To see trends filtered by the specific search trends, first choose the search term you want to research. For example, if want to see search trends for Rihanna on YouTube, select Rihanna the singer on the Trends search bar. From there, you can select to see search trends for “Rihanna” on Image search, News search, Google Shopping and YouTube search from the drop-down menu under Web Search. Within each of the search trend filters, there is data for “Interest over time” and “Interest by region,” as well as a list of “Related topics” and “Related queries.” The post Google Trends now shows data for YouTube search, Google Shopping, News search & Image search appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2Biw2hW |
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