It’s better to do the wrong thing and learn from it than to do nothing at all. Laura Wells shows us that you shouldn’t be afraid to make mistakes. Also, you don’t need scripts to build relationships because it’s all about what can you do to serve that person.
Who is Laura Wells?
This is the second time Laura Wells has been on MLM Nation.
Laura last appeared on episode 306 and for those who don’t remember her, she has been in network marketing for 15 years. Before being a leader, she worked on the corporate side of MLM. She was involved with behind the scenes of major MLM companies and saw the good and bad‚ and loved it so much that she decided to become a distributor instead.
At her company, she was able to earn her car bonus in her first 17 days.
She’s also earned multiple vacations and was featured in her company’s magazine.
The reason we brought Laura back for a second time is because even though she lives in a small town in Georgia up in the Appalachian Mountains, she has recruited over 1000 people using exclusively social media.
Laura has also spoke on stage at Eric Worre’s “Most Powerful Women in Network Marketing” event.
You can get everything in life you want if you will just help enough other people get what they want (Zig Ziglar)
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What Did You Learn?
Thanks for joining me on the show.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
The post SearchCap: Google audiobooks, local spam & SEO metrics appeared first on Search Engine Land.
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Last year, I wrote a piece addressed to SEO companies showing how much they were spamming Google Maps and giving the industry a bad reputation. If I worked at Google, this type of stuff would make me hate SEO companies and have no desire to help them.
Lately, I’ve been seeing this same level of spam (or worse) in the legal industry. If you’re an attorney or a marketing agency that works with attorneys, this article is for you.
Personally, if I were looking to hire an attorney and trust my money and my life to someone, the last place I would look is Google, due to my knowledge about how unreliable the information is and how fabricated the reviews are. Let’s get into some specifics.
Attorneys often complain about how hard it is to get their clients to leave reviews. I get it. Someone rarely wants to publicize who they hired to help them with their divorce or admit that they had to hire a criminal lawyer. This does not, however, excuse what attorneys are doing to get reviews in spite of this.
One common trend amongst attorneys currently is review swapping. Although sites like Avvo might have sections that encourage peer reviews, they do a good job of separating them so that consumers realize they are not reviews from clients.
Google has no such distinction and is very clear in their guidelines that reviews should be about the customer experience. Attorneys you are friends with all around the country do not count as customer reviews. I say this because so far, every review that fits this scenario that I’ve reported to Google has been removed.
In addition to violations of Google’s guidelines, quid pro quo attorney review circles may violate attorney ethics rules. According to Gyi Tsakalakis, a digital marketer with a focus on law firms:
There also could be legal implications to review swapping. In addition to it being against Google’s guidelines, it could also get you in trouble with the FTC. In an article I wrote on fake reviews earlier this year, Brandon J. Huffman, attorney at Odin Law, mentioned:
Review swaps aren’t the only thing that can get lawyers in trouble with their state Bar Associations. A variety of fake review tactics are likely to lead to sanctions, such as having your employees pose as clients to leave reviews or paying someone to write fake reviews. Indeed, many law firms are just flat-out getting fake reviews posted.
Recently, in looking at the top 20 listings that ranked for personal injury lawyers in a major city in the USA, I found eight that had fake reviews (40 percent).
The most common practice for attorneys who want to rank in several cities is to create listings at virtual offices. When these are reported, Google has been pretty good at removing them. However, attorneys (and their marketing companies) are getting smart at this stuff and have found ways to trick Google My Business support into thinking their fake locations are real locations.
These are also clearly false, or at least misleading, communications about the lawyer’s’ services — a clear violation of attorney ethics rules.
I have experienced this one many times. An attorney will submit photos on their listing that “prove” they exist there, even though the address belongs to a virtual office service provider. These photos are often:
I actually visited an office recently that an attorney was using for a listing on Google. The photos of the signs that he posted did not exist there in real life. So he was willing to actually show up at the office and tape signs to the wall just to “show” Google that he is really at that location. There is a word we use in my circles to describe this type of thing — and it’s called lying.
As business author Stephen Covey says:
Using other attorneys’ addresses
This is another tactic I’m seeing on the rise in the attorney world. One attorney will get another attorney to accept the postcard from Google My Business so they can get an “address” in that town. Usually, they aren’t competition and practice different types of law, so there isn’t any negative impact on either party. This is also against the guidelines, and when caught, will be removed by Google.
I’m seeing more and more videos being used as evidence on the Google My Business forum to help prove businesses don’t exist at the address they are using. User Garth O’Brien posted another clever idea as a comment on an article by Mockingbird Marketing:
The final tactic I see being used frequently is keyword stuffing. It’s an old trick that still works well. If you want to rank higher on Google, just shove “Best Attorney Ever City Name” into your business name field in Google My Business.
The problem is that Google will remove the keywords when they catch you. I have also seen them recently suspend a listing for an attorney who wouldn’t stop doing it. Currently, this guy has no ability to edit or control his listing on Google.
If you are sick of the spam you see in the legal industry, please to continue to report it on the Google My Business forum. I urge you not to let these people get away with the tactics they are using. Also, no matter how tempting it is — never join them!
The post Law firms spamming Google My Business: Don’t trust your money or your life to them! appeared first on Search Engine Land.
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As a digital marketer, you can measure the success of your work in several ways. One of those ways is by examining key SEO metrics.
Fortunately, there are plenty of tools that provide you with easy-to-read reports so you can check those metrics. Two of the best utilities, Google Search Console and Google Analytics, are not only offered for free, but most of the metrics you need to focus on can be gathered from either one of those tools.
But which metrics are the most important to track? Here are 12 that stand out from the pack.
1. Organic traffic
Organic traffic is defined as traffic you earn from appearing in the search engine results pages (SERPs) without paying for placement.
That’s the essence of SEO, after all. You want your site to rank for keywords related to your niche.
It’s important to track your overall organic traffic so that you can see how many people are visiting your site as a result of your SEO strategy.
By landing page
Overall organic traffic is sitewide. You also need to track organic traffic by landing page. Why? Because that’s how you can determine where you need improvement.
If you find that some pages are ranking on page 1 while others are on page 7, you know that you need to direct your SEO efforts towards those pages that are ranking poorly.
Additionally, if you’re using different SEO strategies for different pages, you’ll get an idea of which strategies work best when you compare rankings.
It’s important to track where your organic traffic comes from. This is especially true if your SEO efforts are meant to target specific geographic locations or if you’re planning to expand your business into new markets.
First, you should track organic traffic by country. You might be surprised to learn that you have a strong fan base overseas. If that’s the case, then you may want to consider updating your marketing strategy to include expansion into these markets. (Time for some international SEO!)
Alternatively, if you’re seeing heavy organic traffic from countries that aren’t profitable for your business, you may want to figure out why that is. It’s possible that you may need to adjust your SEO strategy to focus more on your target countries.
Even if the vast majority of your organic traffic comes from within the US, it’s possible that your product or service appeals to people in some states more than others. The only way you can know that is by tracking organic traffic by state.
If you find that people in certain states like your brand better than people in other states, you can divert more marketing resources into those states so that you can improve sales. If states that are important to your business aren’t performing well, that may be a sign that you need to tweak your website experience to better target this audience segment.
Drilling down even further, it might be the case that your brand appeals to people in metropolitan areas. That’s why it’s good to examine organic traffic by city.
Again, allocate your resources where you’re likely to get the best ROI.
2. Organic bounce rate
The bounce rate tells you how many people “bounced” away from your site after only viewing one page. It’s measured as a percentage of visitors, with a lower number being better.
If you see that you have a high bounce rate, that may mean you need to do some on-site work to keep people around. For example, you could show links to related posts or other items of interest in the right-hand sidebar.
By landing page
It’s also a good idea to inspect the bounce rate by landing page. That way, you can see which landing pages tend to turn away visitors and which ones keep them hanging around for more.
If a landing page has a high bounce rate, that could indicate that the content on the page didn’t match the keyword the visitor plugged into the search engine. (It could also mean the person quickly found what they needed and left, so be careful here.)
3. Organic conversion rate
Remember: Organic traffic only gets people to your website — it doesn’t mean you’ve made the sale. That’s why you need to measure the conversion rate as well.
You’ll want to check your aggregate conversion rate for organic traffic. That way, you’ll get an idea of how well you’re appealing overall to people who arrive at your site from the search results. However, you’ll also want to drill down into various segments to see what factors are impacting conversion rates.
By landing page
You may wish to measure conversion rate by landing page. Why? Because conversions are usually won or lost on the page itself. If you find that one page has a much higher conversion rate than another, then that could mean one doesn’t have an effective marketing message.
By tracking organic conversions by geographic location, you might find that your messaging appeals to people in specific areas. If you do find that your message resonates with people in one or more locations, follow basic principles of Business 101 and push more marketing dollars into those regions.
It’s almost impossible to capture a healthy market share unless you appeal to a mobile audience. To check how well your site appeals to people on mobile devices, you need to check the conversion rate by device for organic traffic.
If you find that your conversions for desktop users are unusually higher than conversions for smartphone or tablet users, then your site probably isn’t optimized for a mobile audience. Run some tests and contact your development team to improve the mobile experience.
Your job would be a lot easier if there were only one browser and everybody used it. Unfortunately, that’s not the case.
That’s why you need to check conversion rate by browser for organic traffic.
If you find that people on one browser convert much higher than people on other types of browsers, that usually means that your site is user-hostile to people using those other browsers. Contact your development team and ask them to ensure that the site works across all popular browsers.
I recently worked with a client and found their site didn’t work on Samsung Galaxy phones. When we fixed it, they started making an extra $50,000 a month.
4. Top exit pages for organic traffic
Exit pages are the last pages that people visit before they leave your site. It’s important that you track the top exit pages. Why? Because those pages are probably your “problem children.”
They’re pages that cause people to lose interest in your site and go elsewhere. See what you can do to improve those pages so that visitors hang around for a little longer.
5. Breakdown of organic traffic from Bing and Google
Although Google is the most popular search engine, it’s not the only search engine. Many of your customers use Bing, too.
That’s why you should examine your organic traffic breakdown between those two search engines.
If you find that you’re not pulling in the expected traffic you think you should from one search engine or the other, it’s probably a great idea to update your SEO strategy.
I often see that people do not focus enough on Bing when looking at this report.
6. Keywords ranked in Google
You may wish to use a keyword tracking tool like SEMrush to determine the total number of keywords for which your site ranks in Google. Once you know what keywords your site is ranking for, there are numerous ways you can use that data to inform your SEO strategy.
Take note of which keywords you want to rank for but aren’t yet — these are the keywords you may want to focus on in your SEO campaigns.
It’s also a good idea to capitalize on your existing success. If you find that your site ranks in the top 10 for some high-converting keywords, continue using those keywords in your content marketing campaigns to ensure that you stay there. Your top-ranking keywords are likely bringing you the most traffic, so make sure that the landing pages associated with those keywords are relevant to keep your bounce rate low.
7. Local visibility
If your business has one or more physical locations that local customers can visit directly, it’s very important that you keep track of your local visibility.
Specifically, is your site appearing in the local 3-pack for keywords related to your niche? Is it appearing when people type the name of your town or city plus the name of your industry? If not, it’s time to work on some local SEO.
8. Click-through rate (CTR)
Google Search Console offers a Search Analytics report that shows the average percentage of people who click on one of your links after seeing it in the search results. That percentage is called the click-through rate (CTR). It’s a stat you should pay attention to because it tells you more than just how well your pages rank in the SERPs. It also tells you how much the content appeals to people.
If people like what they see of your content in the search results, they’ll click the link. If not, they’ll move on to another result.
By landing page
Examining CTR by landing page will show you your money-makers from an SEO perspective. Those are the pages that get the most attention from the search results.
You should also look at the pages with the lowest CTRs and optimize them.
By top keywords
Another stat to check is the CTR of your top search terms in Google Search Console. If you see that a term is getting you a lot of clicks, you should determine which pages are ranking for those keywords and ensure that your page content accurately reflects searcher intent. It might be a good idea to test conversion optimization elements on these pages, too.
On the flip side, if you observe a low CTR for a valuable search term, you should look at the page(s) optimized for that term and find out why. It might be that the title or description associated with the page isn’t relevant or enticing.
9. Pages indexed in Google Search Console
One thing is certain: Nobody is going to find a webpage in the search results if it isn’t indexed. That’s why you need to pay attention to the number of pages on your website that have been indexed.
If you find that it takes an unusually long time for your pages to get indexed, you can always submit them manually using the Crawl>Fetch as Google option in the Search Console.
You should also take note of how many pages are indexed relative to how many pages have been submitted. Again, if you find that a small percentage of your submitted pages are indexed, you might need to manually request indexing via the Search Console.
10. Pages crawled per day
The Google Search Console will also show you how many pages have been crawled every day for the last 90 days.
If you have thousands of pages, and only a small percentage of them are getting crawled, that could point to a problem with your crawl budget. Google won’t crawl your entire site if it looks like its bot will consume too many of your system resources in doing so.
11. Duplicate titles and descriptions
You can also use Google Search Console to check the number of duplicate titles and descriptions on your site. As a rule of thumb, duplicate content is a no-no. When multiple pages have the same title tags and meta descriptions, that tells search engines that all those pages are about the same topic; this can dilute your topical authority and limit your ability to rank well for those terms.
If you find that you’ve got duplicate content on your site, it’s a good idea to update it so that it’s unique or block it.
12. Crawl errors
Google Search Console also provides you with crawl errors. Although the default report shows sitewide errors, you can also use a filter to view errors by segment. Any crawl errors you find should be addressed right away.
Follow your SEO metrics closely
I find it fascinating how many SEO metrics there really are. And the ones I mentioned here are just the start.
The longer I work in digital marketing, the more I learn. I encourage you to really dive deep into your analytics and get good at determining which data is most helpful for measuring SEO success.
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Traditionally, companies have tried to understand and manage customer relationships in two separate types of systems:
Both methods result in storing and using customer data in different places. Siloed data is difficult to stitch together and makes a customer-centric approach much more difficult.
Marketers look to build omnichannel experiences to cater to the way customers interact across multiple touch points when and where they want. The traditional customer data management model leads to a disjointed experience.
Not being able to act on the signals that your customers provide in real time is a missed opportunity.
Customer Data Platforms can help. A CDP delivers the next tier of customer understanding by connecting data from various channels and silos within your organization and unearthing rich, holistic profiles built to power your customer experience. Use this guide from Lytics to discover what a CDP is and whether you’re ready to use one.
Visit Digital Marketing Depot to download “Choosing A Customer Data Platform.”
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Google has added an audiobook option to its book search feature.
Now, if you search for a specific book title, the Google book search feature includes an “Audiobook” button under the “Get Book” tab that will display different audiobook platforms offering the title.
The book search update was announced via the following tweet:
To actually listen to the audiobook, users must select their preferred audiobook app.
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AMP (accelerated mobile pages) is designed to deliver publishers’ pages quickly on mobile devices, but the stripped-down format lacks functionality in some areas.
This week, the German-Swiss online payment infrastructure provider LaterPay is releasing what it says is the first AMP-enabled paywall and subscription platform, called AMP Access.
While there are other custom solutions, such as from The Washington Post, LaterPay CEO and founder Cosmin Ene told me he is unaware of any other out-of-the-box offering.
The post LaterPay offers first paywall platform for AMP pages appeared first on Search Engine Land.
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This week is for our professional writers — whether you’re a freelancer or you work for a bigger organization. We’re tired of you missing out on the great gigs and the plum jobs, while you watch people zoom past you who can hardly type The Cat on the Mat. Poverty is overrated. Let’s get you
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You would think that after some thirty odd years, the tech industry would have accrued more parodies. But with only one movie and a handful of geeky shows available to watch we’re not even close to getting started. One show rises above the rest in its wit, charm, and outright ability to roast its namesake. HBO’s Silicon Valley is what other geeky tv shows wish they could be. Today I’m going to take a look past the gags. And we’ll discover together what Silicon Valley’s writers actually think about entrepreneurs. 1. “I’m Offering You $4 Million Right Now!” From the
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From Search Engine Land:
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
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