The point of building a business is to eventually fire yourself. Yes. Your job as an entrepreneur is to be so successful that you eventually train your replacement. This could mean selling your website or it could mean scaling to the point where you only make decisions and do none of the work. But until then, you should constantly be looking for ways to lessen the burden on yourself and your employees if you have them. “The market rewards business leaders for making things more efficient.” So, why not seek that reward by automating as much as possible in your business?
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You’re sitting your cubicle staring at a blinking cursor. It dances there mocking you. You’re supposed to be typing up that yearly report for the boss. But you’d rather be out in the mountains or on a lake somewhere fishing. Someone comes and taps on your shoulder. It’s the FedEx guy with a large envelope. You rip it open and out slides a flip phone. You open the phone and it rings. You answer, “Hello?” “What if I told you that you don’t have to sit in a cubicle forever.” “Yeah, well, I’m heading home here in an hour…” “What
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The recent e-commerce growth is like bacteria. The more growth there is the more exponential the growth becomes. In only three years, the e-commerce market is set to double from $2.3 trillion to $4.5 trillion. Right now 67% of all buyers make their journey digitally. We’re going to see that number steadily rise over the next few years. It’s the best time to get into e-commerce. But if you’re not aware of the trends, you’ll cease to remain relevant. Here are a few e-commerce trends you absolutely need to know about. 1. Native Shopping Not to be confused with the abhorrent practice of
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Imagine you’re in charge of Verizon’s marketing strategy. You’re trying to sell mobile devices on a national and global level. So, you invest in social media, commercials on all the major TV networks, Google and Facebook ads, etc. But you neglect to invest in local advertising or search. Verizon relies on local stores to serve and service their customers. If customers had to scroll to the third page of Google results just to find a Verizon store, they might go to Sprint. An example from my local community: We’ve not had a specialized running store in our town ever. When
via ShoeMoney https://ift.tt/2MLp9Py We all have checklists on the mind lately, gearing up for the release of the small but mighty Content Confidence Checklist (look for it in the next week or so). It’s got us thinking about processes and lists to improve our creative output. On Monday, Stefanie Flaxman gave us the Meticulous Blogger’s 12-Step Publishing Checklist, The post Creative Systems for Content Success appeared first on Copyblogger. via Copyblogger https://ift.tt/2wo7GSQ
On the last episode of As the Search Engine turns, a recent Google update had SEO in a nasty funk. Her best friend, Social Media Advertising, advised her to get a man! After thinking about it, SEO decided to give in and go against everything she was raised to believe. PPC was waiting on her with open arms. But on the very first date, he brings up the family businesses. Does he actually want her or is he trying to tap into what she and her friends and family can offer him? Can they really mix business with pleasure? We
via ShoeMoney https://ift.tt/2w2DZYq Good old Google. They do like to keep life interesting for web publishers. You may have heard rumblings about a recent update that wreaked havoc on a lot of “your money or your life” sites — the ones that talk about health, fitness, finances, or happiness. That update appeared to look at the credibility of The post Are You Making These 7 Mistakes with Your About Page? appeared first on Copyblogger. via Copyblogger https://ift.tt/2LdSHAs
So, you think you can just throw up an ad-hoc web store and call it good, huh? Just use a generic template. Put up a few product pages. You’ll be golden, right? I didn’t think so. You wouldn’t be here if that were the case. Building an e-commerce website is like learning to ride a bike. You need training wheels at first, but you will eventually want to do it on your own. You’ll need some help getting there. Most of the people who visit your site aren’t going to buy immediately. You’ve gotta lead them by the hand to
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I’m taking a short break from my super popular As the Search Engine Turns story to bring you a piece on sales. Don’t worry, ATSET will be back soon. Whether you’ve got a mediocre or sub-par sales team on your hands or are in charge of building a brand new one from scratch, you’re going to need some help and some patience. According to SalesForce, 79% of marketing leads never convert into a sale. This is a problem. Why are these conversions not happening? There could be miscommunication between the marketing and the sales departments or one of those departments
via ShoeMoney https://ift.tt/2LgpvIU There is something both tragicomic and cathartic about trying to assume the dispositions of incredibly successful and prolific authors when you’re staring at a blank page. But what better way to procrastinate than to live vicariously through the habits and productivity secrets of renowned writers of yore. A brief tour of the scribe Hall of The post 3 Famous Writers on Process and Productivity appeared first on Copyblogger. via Copyblogger https://ift.tt/2nVvERP |
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