This week was all about doing the right thing — being cool, kind, ethical, and respectful. Not in spite of your business goals, but to support them. Because it turns out, most people would actually rather do business with someone who isn’t a complete tool. On Monday, Stefanie Flaxman talked about content authenticity — what The post Do the Right Thing for Your Business … and Your Audience appeared first on Copyblogger. via Copyblogger https://ift.tt/2tdJlyC
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Every page you create has a purpose. It doesn’t matter whether it’s a sales page, a subscription page, an about page, a blog post, or any other kind of page. You publish it for a reason. You want something to happen. Maybe you want someone to share the page on social media. Or you want The post 4 Reasons Why People Stop Reading Before the End of a Page appeared first on Copyblogger. via Copyblogger https://ift.tt/2JQrzeQ At Copyblogger, we love to teach! We really have a great time teaching copywriting, content strategy, search engine optimization, social media strategy … The one thing we don’t teach? Selling. Because it’s not what we’re fantastic at. Fortunately, we found someone who is fantastic at it, without being … a creepy weirdo. (There, I said The post Join Us for a Free, In-Depth Workshop to Improve Your Sales Skills appeared first on Copyblogger. via Copyblogger https://ift.tt/2MFpmB1 Producing more effective content that helps you build an audience of interested prospects is a common theme in my articles. In the past few months, I’ve written about ways to show how likable you are and how to make your writing personal, but not self-indulgent. And I realized that neither of those posts mentioned authenticity, The post If Content Is a Performance, Is It Ever Authentic? appeared first on Copyblogger. via Copyblogger https://ift.tt/2M2yqyF
The top ten jobs in the United States are not lonely jobs. If you’re a retail salesperson, cashier, food prep staff, or even a general office clerk, you get to be around people all day long. Millions of people leave their house every day and meet people. Freelancers are generally not among them. Most freelancers work from home. And a lot of us are lonely. I realized this one day when the power went out at home. I had a stack of work to finish so I called the local cafe to see if they had power. They did. I packed
via ShoeMoney https://ift.tt/2lbctSF First things first: Our workshop on effective selling with Tim Paige is back on the schedule! We had to adjust the calendar, but we’ve got Tim set to teach us his low-pressure but effective techniques for sales. We’ll host the workshop (it’s free) on Tuesday, June 26 at 12:00 Noon Eastern U.S. Time. I’ve had The post Want Better Results? Ask Better Questions. Here’s How appeared first on Copyblogger. via Copyblogger https://ift.tt/2JLR8Kf Did you know that Copyblogger has a book club? It’s very new, so it would be understandable if you didn’t! We’re just in our second month, and this month we’re going to tackle an ultra helpful resource for anyone who wants to sharpen up their “killer” skill set — Ryan Levesque’s Ask. Ryan is a The post Join the Copyblogger Book Club and Dive into a ‘Killer’ Resource for Content Writers appeared first on Copyblogger. via Copyblogger https://ift.tt/2MlWYnj
People perceive power when they see the color black. Researchers once surveyed the stats for 52,000 professional hockey games. They found that teams who wore black jerseys received more penalties for aggression than teams that didn’t. While color doesn’t technically exist (without our eyes to interpret, color would merely be light waves), it has a profound effect upon our minds. It can change how hungry we are, whether we find someone attractive, and it can even make us nauseous. It follows that color in company logos could either attract or deter customers. Ask yourself, why are some logos more attractive
via ShoeMoney https://ift.tt/2HJr9kA I can’t stand hearing people say they’re “not creative.” That happened to me recently, after I sliced a finger and wound up in Urgent Care. When the doctor heard that my fiancé is a graphic designer, he launched into a well-rehearsed monologue: “Oh, my mom is a graphic designer; she’s so creative! I do some The post Why You’re Missing Crucial Opportunities if You Think You’re ‘Not Creative’ appeared first on Copyblogger. via Copyblogger https://ift.tt/2y51u6x During last week’s Editorial call here at Copyblogger, we had a lively discussion about ham. But that’s not the H-word I’m going to talk about today. More commonly, we analyze headlines. There’s nothing more disappointing than a unique, thoughtful, and helpful piece of content that has a headline that doesn’t do it justice. Great content The post How to Craft Question Headlines that Don’t Flop appeared first on Copyblogger. via Copyblogger https://ift.tt/2HD1gTG |
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