Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
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When you are advertising and ready to hire top talent, it’s important to have a strong, consistent and well-optimized presence on job posting sites, high-traffic job boards and LinkedIn.
If a job candidate is interested in your company, he or she will immediately go into research mode and scour the Internet for more information. You should expect job seekers to visit your company website to learn more about leadership, culture, and other available jobs in their field.
For employers and site owners, you can improve the job seeking experience as well as your company’s recruitment pipeline by building out and optimizing a careers section on your site.
Google for Jobs
With Google for Jobs, Google prioritized helping both job seekers and employers by enhancing the search engine results page (SERP) user experience (UX) for job postings.
Now, job postings will have more prominent placement in SERPs for job-related search queries. You will see SERP features like a company logo, reviews, ratings, job details, and a dedicated job search user interface (UI) that lets searchers explore jobs without leaving the SERPs.
This new user experience enables job seekers to focus their search queries based on these specific factors:
It’s imperative hiring managers work directly with search engine optimization specialists (SEOs) to ensure each page can be found simply and easily, especially for corporate-level companies. With that in mind, take the time to update the architecture of your careers section and job postings for both discovery and conversion.
Careers section best practices
A discoverable careers section of a company’s website starts with an organized category architecture. Using a folder structure that incorporates location and department will segment job applications in a way that people will navigate naturally.
Take a look at what you have to offer with each job posting, corporate-level companies with many global offices may need to have location be a prominent factor of the content, especially if departments are segmented by the office. In this case, it makes sense to lead category pages with location types.
Take the conversion funnel into the account, non-branded and branded search terms will bring in two completely different types of people. You can assume people who found the job posting via branded search terms are considering working with your company more heavily, but may also have other brands on their shortlist.
It’s important to keep your careers section well-organized so they can find the information they need quickly and easily. Most companies will simply need to break job roles down by department structure, group them together and branch out from there as needed.
Optimize your job posting
Job seeking is an incredibly personal journey, so it’s important to put yourself in the job hunter’s shoes by asking these questions:
The following example illustrates total monthly phrase match search volume for Lyft. Specific modifiers were segmented (driver, jobs, careers, etc.), showing that roughly 11 percent of all of Lyft’s branded searches are employment related.
For people aware of the Lyft brand, that’s a significant amount of people looking for both day-to-day driver and corporate jobs all around the United States each month.
Just like other discoverable content, you need to build your careers pages with user intent in mind. To ensure your job posting is found, you need to treat it like you would any other landing page. It needs to have enough information to tell a good story and incredibly relevant keywords that are easy to understand in the title tags.
Since people typically search for a specific type of job, experience level, type of company, or type of industry, it makes sense to include that information in the title tags. For example:
Organize the job posting to meet a job hunter’s expectations. That means defining the purpose of the role, its day-to-day responsibilities, and providing a short summary of the general career path for the ambitious.
Depending on experience level, it becomes more and more applicable to integrate jargon, technical terms, or industry lingo. Weave in information about the company where you can.
Do what you can to make job postings as concise as possible. Every job description has a certain level of expectations in terms of format, it starts with requirements and ends with nice-to-haves. Assume a job hunter is looking at as many jobs as possible, so make it brief, easy to skim, and memorable.
That’s why using clear headings, video and bullet point lists are so common; here is an example:
How do I get my job postings to pop in the SERPs?
With the right page elements, you should have no problem appearing in Google SERPs.
It’s important to add job posting structured data to your jobs pages. Using structured data for job postings ensures that Googlebot can crawl your job posting easier as well as provide a signal that specific content is relevant and accurate enough to display on the search results page.
If you can’t add the schema markup yourself, it should be easy to find a freelancer who can. Test and preview your structured data using this public tool from Google.
At that point, it’s just doing your due diligence to ensure Google can crawl the page. Double check and ensure that the job postings section are indexable, and submit new sitemaps whenever there are changes to your job postings. If a job is no longer available, make sure to use a noindex meta tag and say so on the job page.
Run authentic job postings
It’s important to remember job postings may be the first touchpoint a person will have with your company. Treat them like landing pages, they need to be able to say a lot of information with just a few words.
It’s important to represent yourself properly so the applicant knows exactly what there is to know about your organization. Non-branded search terms such as “careers in SEO” or “SEO jobs near Phoenix” indicate that a potential applicant may not be aware of your company or are open to competing companies. Phrases such as “SEO jobs at ZOG Digital” indicate that a person is instead looking for a specific job type with your company, rather than a job type or a company.
That’s why your job content needs to be realistic, accurate and truthful in order to satisfy their job hunt needs. Your brand, experience-level, or industry can influence the tone of the job posting. Long-form, in-depth content about your company and departments is a great way to generate top-funnel visibility and begin a recruitment pipeline years in advance, even if a job description isn’t prepared yet.
Audience goals, business needs
In past pieces, we discuss aligning audience goals with business needs, and it remains true here.
For example, an entry-level account executive role at a Yelp has enough breathing room to allude to the team culture throughout the job posting and the fully-stocked Yelp kitchens certainly don’t hurt!
If the potential applicant gets curious about other sales roles or about how the team functions, they meet that need with category-level content for sales and account management.
What’s interesting is that they have two sets of identical job postings in different categories. One set specifically targets self-motivated, competitive college grads with their own category-level content and job postings that are more specific to launching a five-star career.
Their content is conversational even when discussing a robust training program, ensuring that people are willing to travel to one of their five U.S. offices. This category also siphons out the other sales and account management roles that may require more experience as well.
To ensure that your job posting is found by top talent, it’s imperative to do what you can to your career site to ensure it’s discoverable. If you’re eager to identify top talent and improve your recruitment pipeline, job search optimization is well worth the investment.
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The European Commission announced that UK based companies and residents that own .EU ccTLDs will have to surrender those domain names after Brexit. The notice reads:
This obviously has serious implications for those who have branded their companies or brands around .EU TLDs. Not only will they not technically be able to own or use the domain name for their web site, UK citizens/companies also will not be able to redirect the domain name to a .co.uk or other TLD migrated to.
In addition, this loss of domain ownership can have implications for reputation management and encourage domain squatting.
Brexit is currently scheduled for March 30th, 2019, so if you believe the European Commission will enforce this, it might make sense for .eu domain owners to consider setting up a new domain name now. This gives you time to prepare the branding and marketing around a new domain name and of course set up the 301 redirects and any impacted hreflang changes a year in advance.
It is obviously best from an SEO perspective to have 301 redirects from one URL to another URL forever but if that is impossible, the longer you have 301 redirects in place, the better off you are with Google, Bing and other search engines.
The Register reports there are about 300,000 domains under the .eu top-level domain that have a UK registrant.
You can read the full announcement in this PDF document.
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Google recently announced a new mobile ranking algorithm it is calling the “speed update”. Google states the speed update will “only affect pages that deliver the slowest experience to users and only affect a small percentage of queries”
Let me begin by saying: page load times are already a huge part of Google’s mobile ranking algorithm. They have been for some time now and are an important signal directly related to site traffic.
In the different cases below, you will see just how huge of an impact page speeds have. Google traffic seems to spike and plummets for some websites with varying desktop and mobile issues. Hopefully, something I share will help you persuade those reluctant on decreasing their load times motivation to do so.
The benefits of fast
The benefits of quicker load times are nothing new. Looking at load time is smart, it has always been a large factor in a user’s experience and integral for the success of any digital campaign regardless of ranking impact.
With the announcement of “mobile first,” Google has just allowed search engine optimization specialists (SEOs) to move optimizing site speed items from the depths of the dev backlog into the hotfix category. If your company or clients are still reluctant to place resources into it, it may be time to readdress the situation. Let them know that their competition is likely to fill the holes left by not optimizing your site speeds or taking a serious look at accelerated mobile pages (AMP).
For our purposes, we are most concerned with Googles “speed” and “score” ratings on PageSpeed Insights since they give us direct insight into what Google sees for that particular uniform resource locator (URL). There are but a few instances where Google will actually come right out and give you a score on one of its ranking factors, so take advantage.
Also, remember that visibility in search is only half the battle if you are focused on success metrics. It is by far the more difficult of the two, but it is still only half the battle
Case study #1
This mid-sized website in the big data vertical had recently (February 2017) undergone a complete redesign which was about a year or two in the making. The goals of the redesign were to:
The redesign launch was very rocky from a technical aspect, mainly due to a lead engineer who is no longer with the company. Eventually, months after the redesign launched, many mid-level priority recommendations were finally being implemented and traffic increased nicely.
Post re-launch / SEO campaign
*Note: Traffic increases were very stable for months before “the incident”
Needless to say, making the site mobile friendly definitely had a big impact on increasing mobile traffic. I guess this suggests site speed as a mobile ranking signal, post-April 2015, is a pretty big signal.
After letting go of their lead engineer, they had very limited technical resources while they hunted for a replacement. Many of the SEO recommendations submitted even for basic, best practices, were sitting in a very long backlog. Luckily, much of the site speed optimizations were already slated in the next few weeks, but there is nothing like a giant dip in traffic to increase the priority level of backlogged recommendations.
When traffic tanked:
Most of the nice year-over-year gains had disappeared showing a drastic reduction. The 50 percent increase in mobile traffic had dwindled to almost no gain. While much less drastic, even the desktop site appeared to lose whatever steam it had gained. The decline was caught within the first week and a forensic analysis was started immediately. Most items checked out just fine except for the report from PageSpeed.
This screenshot tells close to the whole story. Prior to the heavy dip, they rated “poor” but showed a score of 40 for mobile and 60 for desktop. (Note: URL has been altered to keep client anonymous)
The site has two content management systems at play with different functions, WordPress and Ruby. While the WordPress portion of the site only makes up a small percentage of total URLs (maybe 1%), it does manage the highest traffic generating pages like the blog, homepage, etc.
The home page dropped by 24 percent and other high trafficked WordPress content tanked by close to 50 percent. This also appeared to have a systemic effect on content outside of WordPress but nowhere near as severe; most of the Ruby pages were showing slight dips.
After several discussions and looking at the results, it appeared that there were two likely culprits responsible for the plunge.
First, the content delivery network (CDN) service cache was found to be misconfigured and wasn’t operating in their WordPress environment.
The second action taken was to enable WordPress compression for images and image resizing tweaks were made.
Over the next week, the fixes were implemented, page speed scores shot back up to more acceptable levels scoring higher than previous tests.
Returning to normal
While there is much more to be done to optimize for a higher score, the issues were corrected. I have been seeing similar examples across multiple websites and they all seem to come down to one common denominator: Speed!
Case study #2
This case study is an enterprise level website in the news and media sector experiencing large traffic declines.
The declines were affecting both their mdot and desktop site. (If you are not familiar with a mdot site, it is a website designed for mobile devices and sits on a separate subdomain. And yes the client knows they need to get rid of the mdot!)
After performing a forensic analysis, we found the enterprise level site had so many requests and loaded so slowly it broke Pingdom’s load times tool! After attempting to load 1600 requests on a single URL, Pingdom just locked up.
We used an article page and one of the lighter pages, not the home page or large category type pages. In the 18 years I’ve been a practicing SEO, I have never seen that happen. While the cause is not as crystal clear as the first case, once requests and page elements were reduced, the client saw a healthy return of traffic.
Case study #3
My third case study is another mid-sized website. The owner contacted me about some “softness” in their traffic growth. He had spent significant time raising the site’s page speed scores over the summer but had not made any other changes to the site. And yet, their page speed scores deteriorated slightly in Q4 of 2017.
This left me with some burning questions:
Interestingly, the site’s PageSpeed dipped for no apparent reason from September to November 2017 and yet, miraculously increased from a mobile score of 46 in November 2017 to a 71 today using the new insights tool.
While the client is currently working on making some improvements, still nothing has been deployed that would affect load times since the summer of 2017. I find this, as Spock would say, “Fascinating!”
To sum things up, page load times are a huge factor in your SEO efforts. Even though this is probably not new to you, use the announced date to help raise a reluctant client’s awareness or push load time optimization a little further.
As Google Search Liaison Danny Sullivan recently said:
One thing is for certain: working on improving your speeds will significantly increase traffic, page views and decrease bounce rates. That is something that most teams from design to development will get behind without (too much) grumbling.
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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
Bella Thorne & Patrick Shriver Schwarzenegger at Google:
Google donut box holder:
Google baby shower gifts:
Taiwan Google art:
Google’s Gary Illyes eating a lot of Japanese food:
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
The post SearchCap: Bing Ads CPC, SEO platforms & software & search volume appeared first on Search Engine Land.
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How do you decide which one is right for your organization?
MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for SEO platforms and the considerations involved in implementing this software into your business.
This 55-page report includes profiles of 16 leading SEO tools, vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.
Visit Digital Marketing Depot to download “Enterprise SEO Platforms: A Marketer’s Guide.”
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Search volume is the foundation of most successful AdWords campaigns. After all, if you’re bidding on a keyword that gets 10,000 searches per month and you have a 5 percent click-through rate, a 10 percent conversion rate and a 20 percent close rate, you can expect to close 10 sales a month from that keyword.
Now, if your keyword happens to get thousands of searches per month, that’s not a problem, but what if the keywords you want (or need) to target only get 100 searches per month?
All of a sudden, a 5 percent click-through rate, 10 percent conversion rate and 20 percent close rate means you get one sale from that keyword… a year.
And that’s if you’re running an effective campaign on a keyword that gets a hundred searches a month. In many low-search volume campaigns, you could be running an unproven campaign on keywords with fewer than 20 searches a month!
So, if you are a niche business or want to get clicks out of high-value long-tail keywords, what do you do? Quit? Give it your best shot and pray something will eventually pan out?
Fortunately, if you’re dealing with low-traffic keywords, quitting or throwing spaghetti at the wall and hoping something sticks aren’t your only options. In this article, we’re going to look at three different ways to handle low-traffic situations.
1. Use broad match
If you’re bidding on keywords with large search volume, broad match is a great way to waste a lot of money.
For example, we once audited an AdWords account for a company that implemented system application products (SAPs). Both they and their customers used the term “sap” all the time, so they targeted the keyword “sap.”
Now, the keyword “sap” alone gets about a million searches a month, but when they made a keyword broad match, their ads were showing up for every search you can imagine. Among the countless irrelevant search terms, they received hundreds of thousands of impressions (and hundreds of clicks) from people who searched for “A$AP Rocky” — an American rapper.
Unfortunately, keywords with large search volume tend to confuse Google. I mean, just look at what the Keyword Planner suggests as related terms for “sap”:
It’s like Google is saying, “I don’t know what you’re looking for here, so here’s a bit of everything!”
The lower search volume a keyword has, however, the more specific it tends to be. More specific searches are a lot easier for Google to interpret and match to other similar searches.
For example, here are some of the keywords Google suggests when you plug “sap deployment” into the Keyword Planner:
This keyword only gets 140 searches per month, but Google’s suggestions are right on the money.
Searches like “sap implementation services” are a perfect fit for what the business is looking for, and while they might not get a ton of search volume, they increase the total number of relevant searches that this business’s ads will show up for.
When you’re dealing with low search volume, broad match can often be a great asset. Low-search-volume keywords tend to be specific, so broad match can do a great job of getting your ads in front of additional low-volume searches that you may never have considered before.
To make things even better, after you’ve run your broad match keywords for a while, you can go into your Search Terms report and see if Google has uncovered any gems you should add to your campaign (or money wasters you need to add as negative keywords).
Obviously, this approach isn’t quite as efficient as targeting a high-search volume keyword using exact match, but using broad match can help you get several hundred to thousands more relevant searches a month out of a highly targeted low-volume keyword.
2. Prime the pump
Sometimes, the reason your keywords have low search volume is that people don’t think to search for what you’re selling.
This is especially true for businesses with new, innovative products or niche companies with very small potential audiences.
In these situations, it’s usually a good idea to start by focusing a little higher up the funnel. If no one has ever heard of a “sleep inverter,” why would people be searching for it?
Instead of waiting for people to discover your product, service or business at random, it’s a good idea to be a bit more aggressive with your marketing. Paid social, display and video advertising are great ways to spread the word and build awareness and demand.
All of this is Marketing 101, but here’s where we can get a little tricky with AdWords.
New or niche products and services often have a warm-up period. Unfortunately, most people won’t see a Facebook ad for a “sleep inverter,” click on it and immediately buy, especially if it’s expensive (which most new or niche things are).
Instead, most people will need some time to think about what you’re selling and do a little research before they’re ready to buy. A good display or video retargeting strategy can help here, but if you really want to snag someone who is thinking about your product, it pays to use remarketing lists for search ads (RLSAs).
Using RLSAs to access more search volume
Odds are, if you’re selling something niche or new, there is a “normal” that you are disrupting. Under most circumstances, if someone is searching for that normal, they won’t be interested in what you’re selling.
For example, if you’ve invented a “sleep inverter” bed alternative that helps with back pain, it might be hard to convince people who are searching for “best mattress” to click on your ad. They’re not looking for a “sleep inverter,” they’re looking for a mattress!
However, someone who’s already clicked on one of your “sleep inverter” display ads and is researching “best mattress” has a good chance of clicking on your search ad and potentially making a purchase. After all, they already know what your product is, so connecting your “sleep inverter” to their search for “best mattress” may be just the push they need to buy.
RLSAs allow you to juggle these two competing priorities.
Instead of trying to compete with the “normal” products or services you’re trying to disrupt for customers who don’t understand you or what you’re selling, you can instead run a very low bid campaign on “normal” keywords and then use RLSAs to dramatically increase your bid when someone who has already visited your site or landing page searches for those terms. That way, you can keep your new-and-improved option in front of potential customers without having to compete for people who just aren’t ready yet for what you’re selling.
Essentially, this tactic gives you a way to get around your low-traffic keywords by using RLSAs to access larger-search volume keywords without attracting irrelevant clicks.
3. Combine and conquer
As mentioned above, low-search volume keywords are typically also highly specific keywords. This can create real problems when it comes to optimizing your ad copy.
To get clicks, specific searches need specific ad copy, so if you want to make the most of the few searches you do have, you need to write ad copy that closely matches the search terms and search intent of your low-traffic keywords.
Unfortunately, it’s hard to evaluate your ad copy when you only get 10 clicks a month, so unless you write the perfect ad copy the first time, you may miss out on potential clicks, conversions and sales without even realizing it.
However, there is a way to test ad copy on low-traffic keywords. You just have to be clever about how you put your ad copy together.
Odds are, even if the specific keywords your target audience uses are different, their pain points are basically the same. With this in mind, you should be able to write ad copy that ties the keywords and pain points together in a fairly formulaic way.
And, if your ad copy is basically consistent, you can give all of those ads the same label in AdWords and use that label to aggregate your ad performance across all of your keywords in the Report Editor.
Once you’ve picked your ad label in the Report Editor, all you have to do is pick the metrics you want to evaluate, and Google will show you bulk data for your ad copy. It’s not a very scientific way to do things, but it’s a great way to get a feel for how your ad copy is performing.
In addition, you can also use this same tactic to test two different sets of ad copy. All you have to do is label each version separately in your campaigns and run a labels report in the Report Editor.
Like the other tactics discussed in this article, this approach isn’t ideal, but when you don’t have enough traffic to do things right, it’s a handy trick to have up your sleeve.
While low-traffic campaigns can be a real headache to manage, you can still get good results from low-traffic keywords in AdWords. You just have to change your approach. Instead of doggedly trying to adhere to high-traffic “best practices,” you need to get scrappy and find ways to make the most of the traffic you do have access to.
In this article, we’ve discussed three different ways to make the most of your low-traffic campaigns, but there are a variety of other tricks you can try.
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This despite the fact that Google brand top-of-the-page and first-page minimum bid estimates continued to decline steadily through the end of 2017.
While this sudden reversal continues to be somewhat of a mystery, another brand cost-per-click trend continues to take hold on Google’s primary US-based competitor, Bing, where CPC growth has accelerated quickly over the past several months for unknown reasons.
The rise of Bing Ads brand CPC
Looking at year-to-year Bing Ads brand text ad growth for the median advertiser from a sample of long-standing Merkle (my employer) clients, we find growth started to accelerate in May 2017.
Unfortunately for brands, this acceleration carried on into the new year, with February year-to-year CPC growth at 42 percent.
Breaking CPC down by device, it appears that phones did see an increase beginning in mid-2017, but the rise on desktop and tablet devices has been much faster.
Desktop computers account for the vast majority of ad traffic on Bing, which struggles to compete with the default search engine status of Google on Android and iOS devices.
In February, 82 percent of all Bing brand text ad traffic came from desktop.
There were no major changes in advertiser strategy to explain this shift. The higher CPC trend does not appear to be tied to an update to the traffic coming from Bing’s syndicated search partner network, which typically produces cheaper clicks.
There was no meaningful shift in traffic aligning with the increase in CPC, though average position did move farther up the page — a trend that’s just as mysterious as the increase in CPC.
History of Bing vs. Google brand CPC
Comparing brand CPC across the two major search engines in the US, Bing Ads have been more expensive for the most part ever since paid search “became a thing.”
One exception came in Q2 2015, after several quarters of rising first-page and top-of-page minimum bid estimates for brand keywords on Google.
However, Google brand CPC fell back down relative to Bing in Q3 2015 and continued to trend below Bing.
While both engines saw meaningful brand CPC increases in Q4 2017, Google brand CPC has been between 28 percent and 36 percent lower than Bing since last May.
Options for advertisers moving forward
With no obviously related 2017 announcements seeming to align with the timing of the increase in Bing brand CPC last year, advertisers are left to deduce that some sort of back-end change resulted in the rise we’re still seeing.
Much like on Google, advertisers have limited options available to suppress brand CPC on Bing Ads, and most brands will continue to pay to keep ads at the top of the page even as the cost goes up.
That said, there are a few strategies worth taking a look at for those programs observing significant increases.
Holdout testing. In this scenario, advertisers pause brand ads to estimate the share of traffic and orders lost without brand ads present. Analyzing the impacts of these tests requires accounting for both paid and organic search traffic and orders, as well as other actions such as phone calls and brick-and-mortar transactions, depending on the type of business.
The impact of turning off ads to these measures can be difficult to measure, particularly for small brands with little data to go on, but it is necessary to understand in valuing brand traffic properly.
Results from such tests typically vary significantly from brand to brand and depend on factors like the presence of competitors, the brand’s organic presence and the strength of the brand’s name.
Some brands find almost no incremental gains attributed to continuing to run brand ads, while others find that a majority of the traffic and sales coming from brand ads would be lost without bidding on those terms.
A less drastic form of testing would be to slowly lower bids on brand keywords to estimate the loss associated with potentially falling off the page in some ad auctions because of lower bids. In some cases, brands might be able to decrease CPC with lower bids while experiencing only minimal declines in other metrics.
Ensure ad copy and extensions are optimized. Most well-managed accounts already have optimized ad copy and have tested multiple iterations to find the most effective messaging.
Still, it can be worth it to take another look and make sure there aren’t more effective ways to phrase things or more important selling points to call out.
Make sure brand keywords are set to exact match and monitor negatives. To prevent brand ads from showing for non-brand queries (which typically drive clicks at a higher CPC and don’t carry the same intent as brand queries), brand keywords should typically be set to exact match.
Further, because close variants allow queries which don’t exactly match the keyword targeted to trigger search ads, paid search managers will also need to keep an eye on search query reports to identify variations which are driving traffic but which don’t indicate the same brand intent as true exact matches.
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For the first three years of the Search Engine Land Awards program, we made a conscious decision not to include awards categories such as “Best SEO Software” or “Best SEM Tool”. The logic behind this choice had many layers, but among the top reasons:
However, there is no denying that most of the SEO tools and SEM platforms available in the industry provide inherent value to both users and the community at large, whether you are an existing customer or prospective one.
That’s why for 2018, we decided to take our own innovative approach to this often requested award, by creating a category to recognize those software tools and platforms that are utilizing their extensive customer datasets to derive ground-breaking insights and actionable recommendations for SEO and SEM professionals to implement in their marketing efforts.
Similarly, there are many agencies – both small and large – as well as talented individual consultants, who have also published significant research findings based on client data, aggregated data from a variety of sources or used other mechanisms such as surveys. As such, there is a parallel category to recognize research performed from the consulting point of view.
What are we looking for?
Since these particular categories are new this year, we’ve left the requirements somewhat broad in nature. That means it’s fairly wide open as far as what can be submitted – the good news is, you or your team has already done the work to produce most of the required submission materials!
Both categories share the same entry criteria (full details linked below) – but our primary goal is to uncover innovative research that moves the search industry forward through proven hypotheses, quantifiable results and qualitative, actionable insights.
Examples of qualifying industry research
This is by no means an exhaustive list, but they are general examples of the types of research reports and corresponding media we’re looking for in submissions.
If your SEO or SEM software or agency has conducted and published industry research between January 1, 2017 and March 31, 2018, then we want to hear all about it! It’s possible we missed it the first time around, and with this new level of recognition in play, we want to make sure all innovative findings get their time in the spotlight.
The FINAL deadline to enter the Search Engine Land Awards is April 13th, and we’ll be announcing winners at a special evening event during our annual SMX Advanced conference on June 12th, in Seattle. See all of the categories here and get started on your entries today!
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