In 2016, retailers in the United States spend almost $5 billion on affiliate marketing. In the next few years, that number will grow to almost 7 billion dollars. You heard all of these incredible numbers and you dreamed of how a piece of that pie could be yours. It’s months later and you’ve made absolutely zilch. Hours of work to make less than a beggar on skid row. You’re probably looking for someone to shame you, right? Tell you all the things you did wrong? Great! So let’s get to it! Here is a guide on how to fail miserably
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This week was all about doing the right thing — being cool, kind, ethical, and respectful. Not in spite of your business goals, but to support them. Because it turns out, most people would actually rather do business with someone who isn’t a complete tool. On Monday, Stefanie Flaxman talked about content authenticity — what
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Every page you create has a purpose. It doesn’t matter whether it’s a sales page, a subscription page, an about page, a blog post, or any other kind of page. You publish it for a reason. You want something to happen. Maybe you want someone to share the page on social media. Or you want
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At Copyblogger, we love to teach! We really have a great time teaching copywriting, content strategy, search engine optimization, social media strategy … The one thing we don’t teach? Selling. Because it’s not what we’re fantastic at. Fortunately, we found someone who is fantastic at it, without being … a creepy weirdo. (There, I said
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Producing more effective content that helps you build an audience of interested prospects is a common theme in my articles. In the past few months, I’ve written about ways to show how likable you are and how to make your writing personal, but not self-indulgent. And I realized that neither of those posts mentioned authenticity,
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The top ten jobs in the United States are not lonely jobs. If you’re a retail salesperson, cashier, food prep staff, or even a general office clerk, you get to be around people all day long. Millions of people leave their house every day and meet people. Freelancers are generally not among them. Most freelancers work from home. And a lot of us are lonely. I realized this one day when the power went out at home. I had a stack of work to finish so I called the local cafe to see if they had power. They did. I packed
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First things first: Our workshop on effective selling with Tim Paige is back on the schedule! We had to adjust the calendar, but we’ve got Tim set to teach us his low-pressure but effective techniques for sales. We’ll host the workshop (it’s free) on Tuesday, June 26 at 12:00 Noon Eastern U.S. Time. I’ve had
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Did you know that Copyblogger has a book club? It’s very new, so it would be understandable if you didn’t! We’re just in our second month, and this month we’re going to tackle an ultra helpful resource for anyone who wants to sharpen up their “killer” skill set — Ryan Levesque’s Ask. Ryan is a
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People perceive power when they see the color black. Researchers once surveyed the stats for 52,000 professional hockey games. They found that teams who wore black jerseys received more penalties for aggression than teams that didn’t. While color doesn’t technically exist (without our eyes to interpret, color would merely be light waves), it has a profound effect upon our minds. It can change how hungry we are, whether we find someone attractive, and it can even make us nauseous. It follows that color in company logos could either attract or deter customers. Ask yourself, why are some logos more attractive
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I can’t stand hearing people say they’re “not creative.” That happened to me recently, after I sliced a finger and wound up in Urgent Care. When the doctor heard that my fiancé is a graphic designer, he launched into a well-rehearsed monologue: “Oh, my mom is a graphic designer; she’s so creative! I do some
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