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When you believe in yourself, anything is possible. Loren Slocum Lahav shows us that this business is not about pushing the opportunity to someone you know, it’s about being a great friend and helping them out. Also, when you’re signing someone up to your business, you’re really signing up to help someone say yes to their dreams.
Who is Loren Slocum Lahav?
Loren Slocum Lahav is the ultimate Mompreneur and a multiple 6 figure earner but, she’s way more than that. The fact that someone like Loren is in network marketing will definitely build your belief in this profession. But, it took her 17 years of follow up from her sponsor before she finally said “yes!”
For over 25 years, Loren has been inspiring and encouraging people who are ready to discover who they are and has been working with Tony Robbins traveling around the world facilitating over 200 Life Mastery events.
Loren conducts empowering seminars all over the world and has been a keynote speaker for events and companies such as The Amazing Woman’s Day, Mothers and More, the GoPro Network Marketing Conference, The Most Powerful Women in Network Marketing, Zappos, Lululemon, the Jewish Federation, Neiman Marcus, Hilton Grand Vacations and many others. She has appeared on stage alongside Barbara Walters, Erin Brockovich, Campbell Brown and Jean Chatzky.
She has been featured in over 30 business magazines and has published articles in Success Magazine, Woman’s World, First For Women, Working Mother, Martha Stewart Baby, Parenting, Becoming Family, Elan, 89135 and Luxury Las Vegas, just to name a few.
Loren also has written 4 books; No Greater Love, Being an Extraordinary Mom, re-released The Greatest Love, Life Tuneups, Co-author of Chicken Soup for the Soul and Time to Thrive. She also has created the Best Day of My Life I AM.
“Don’t look uplines, dont’ look downlines, look in the mirror”
Must Read Book
The Alchemist by Paulo Coelho
Recommended Prospecting Tool
Yourself and Show People How Much You Car
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In ruling on a motion for summary judgment in federal court in New York, Judge Katherine Forrest found that embedding a tweet containing a copyrighted photo (of Tom Brady) could create liability for copyright infringement.
The case, Goldman vs. Breitbart, is still in process and cannot be appealed until final, but the judge’s ruling has potentially far-reaching implications. She explicitly rejected the argument that the ruling could have a chilling effect on linking across the internet.
The Judge’s opinion and order (embedded below) say:
As the Electronic Frontier Foundation put it, “If adopted by other courts, this legally and technically misguided decision would threaten millions of ordinary Internet users with infringement liability.” While there might be defenses (e.g., fair use), it would chill linking (at least involving embedded content) because large and small publishers would simply seek to avoid potential liability.
Getty Images backed plaintiff Justin Goldman in the case. That’s because Getty stands to directly financially benefit if Judge Forrest’s interpretation of copyright law becomes more pervasive. The company has a long history of aggressively litigating copyright claims against small publishers and bloggers.
Judge Forrest’s decision is contrary to existing precedents coming out of the US Ninth Circuit Court of Appeals, which held that parties linking to infringing content hosted elsewhere are protected under the doctrine of fair use and not liable. District court decisions have limited value as precedents versus appellate court decisions, but this case creates potential confusion and would give rise to additional lawsuits.
The judge qualified her ruling, which is an interim decision (partly in an effort to mitigate criticism), by saying that there may be various available defenses to liability in this case:
However, the rationale and logic behind her ruling are troubling.
The post NY federal court decision threatens embedding and linking across the web appeared first on Search Engine Land.
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Community Corner: Spotlight on Search Engine Land Award Winners iCrossing Merkle Inc. & Todd Silverstein
In this week’s edition of our Search Engine Land Award winners spotlight series, we are featuring the agencies who won the 2017 awards for Best B2B Search Marketing Initiative for SEO, Best Retail Search Marketing Initiative for SEO and Best Enterprise SEM Initiative.
We also are interviewing Todd Silverstein, who won the award for Best Overall SEM Initiative for Small Business. While Silverstein serves as the US head of performance marketing at Edelman Digital, it was his work as an independent contractor for a small business that earned him a 2017 Search Engine Land Award.
“It’s important for me to always practice what I preach, and I’ve been pushing my Performance Marketing team at Edelman Digital to always deliver incredible client results,” says Silverstein. “Because of this, I jumped at the opportunity to perform advanced SEM implementation.”
This year’s Search Engine Land Awards event is being hosted in Seattle, Washington, on June 12, 2018, during the SMX Advanced Conference. If you’re considering submitting an entry for the 2018 awards program, there is still time. The early-entry deadline for Search Engine Land Award submissions is March 31, 2018, but the applications will be accepted through April 13.
Best B2B Search Marketing Initiative for SEO & Best Retail Search Marketing Initiative for SEO: iCrossing
“Deciding what campaigns to submit was one of the toughest decisions!” says Jon Maxson, the senior director of SEO for the digital marketing agency. “We felt like these retail and B2B stories represented excellent examples of the difficult challenges our clients faced last year in very different circumstances.”
For its Best Retail Search Marketing Initiative for SEO award, iCrossing’s winning entry demonstrated how it was able to turn a project that often leads to a negative outcome — moving a site from one platform to another — into a best-case scenario.
“Our retail client faced the frequently difficult task of migrating to a new site platform,” says Maxson. Instead of losing web traffic, iCrossing was able to lift the site’s traffic 100 percent and increased revenue by 205 percent.
Maxson says submitting awards applications is a focus for his team.
“One of the great values we bring to clients is our experience solving similar challenges for other clients, and the SEL Award wins are an important reinforcement of the quality and types of search programs we execute on a daily basis.”
According to the SEO director, most of the work they submitted for this year’s entry was completed in the final weeks leading up to the submission deadline.
“We wanted to submit entries for two reasons: one, to recognize the iCrossing teams who delivered what we believed were award-worthy results for those clients; and two, for the industry barometer that these search awards represent,” says Maxson.
He says his teams are naturally a bit humble when it comes to sharing the results of their work, but being recognized by industry peers is important because it helps build momentum for iCrossing’s search business and the agency as a whole.
When asked what he thought helped iCrossing win two Search Engine Land Awards, Maxson says his team didn’t only focus on traffic volumes but also showed how the search campaigns aligned with the client’s overarching business problems.
“We reached the audiences they wanted to target and demonstrated how those audiences converted at increasing rates.”
Maxson says winning a Search Engine Land Award is a natural source of pride for his team and that they’re already looking forward to submitting award entries for this year’s event.
Best Enterprise SEM Initiative: Merkle Inc.
“We had a lot of really outstanding candidates, which made it difficult to select just one campaign,” says Merkle’s associate marketing director, Mallory McClenathen. “In the end, we felt the work we did for MetLife best exemplified Merkle’s people-based approach to marketing.”
McClenathen says the team’s ability to work with the financial services firm, and the client-agency relationship that was forged, was key to creating a winning audience-first SEM strategy that delivered strong growth.
“Our approach to search and media focuses on people before channels. I think our entry stood out because it focused on how creating meaningful brand interactions drove results for our client.”
According to the associate marketing director, the most difficult part of building out its award entry was deciding which campaign to submit. But once Merkle decided on the work it wanted to present, McClenathen says the submission process was relatively easy.
“The team developed the entry fairly quickly, using data and reporting that had already been put together for the client.”
McClenathen says submitting Search Engine Land Awards entries gives Merkle the opportunity to highlight the work it is doing for clients and to showcase how the agency is creating innovative campaigns within the search industry.
“We’re honored to be recognized by Search Engine Land,” says the associate marketing director. “It gives our search strategists and practitioners further recognition of the incredible results that they drive for their clients.”
Best Overall SEM Initiative for Small Business: Todd Silverstein
In 2017, Silverstein was back in the awards circle, but instead of representing Edelman Digital, the agency’s head of US performance marketing won an award as an independent contractor.
“Being a team of one, working on WipeRecord as a private contractor, the submission process was highly streamlined,” says Silverstein, who added the application was extremely easy since the backbone of the campaign was real-time utilization of data coupled with a deep understanding of the business.
“The proverbial story had already written itself before I even put pen to paper.”
The ultimate goal of the search marketing campaign Silverstein designed for WipeRecord, a legal tech startup, was to gain market share in an extremely crowded space.
“The crux of this campaign was to take what another agency had been doing and revolutionize — both in terms of delivery and results,” says Silverstein. “The campaign was holistic in that it entailed the entire program, benchmarked by the first six months of me being at the helm (from January to June) versus the prior year.”
The award-winning campaign resulted in a 490 percent lift in qualified leads for WipeRecord, coupled with a 70 percent reduction in cost per lead.
“The true impact, of course, being a transformational increase in revenue and sales (including a ROAS of nearly 3,000 percent once we implemented Salesforce revenue realization through GA).”
According to Silverstein, his systemic approach to the WipeRecord’s search marketing campaign included unique campaigns broken out by query, sub-DMA, device preference, demographic and conversion type, along with in-depth keyword targeting and audience personalization.
“The win means a lot to me personally, since the vast majority of people in my position severely atrophy in terms of being able to execute world-class search engine marketing,” says Silverstein, “This win also validates the incredible work my performance marketing team at Edelman Digital has been doing — which I learn from as well — and serves to enhance the type of friendly competition we engage in, to ensure everyone continues operating at their peak.”
If you want to join the esteemed list of Search Engine Land Award winners, please submit your entry before the early entry deadline of March 31, 2018. Submissions will be accepted through the final deadline of April 13. The Search Engine Land Awards team has added several new categories this year, including Best Search & Social Media Marketing Initiative, Best Research Initiative by an Agency or Individual and Best Boutique Agency for SEO and SEM.
You can learn more about the upcoming awards event and how to submit your entry at 2018 Search Engine Land Awards.
Stay tuned to this column, as next week we’ll feature Search Engine Land Award winners in the “In-House Team of the Year for SEM” and “Best Enterprise SEM Initiative for Travel and Lifestyle Campaigns!”
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
The post SearchCap: Google AMP ads, political ad laws & keyword cannibalization appeared first on Search Engine Land.
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Budgeting is one of the most important components of pay-per-click (PPC) account management.
They are a direct reflection of a campaign’s priorities and are the bridge that ties strategy and tactical execution together. Without well-thought-out budgets, a PPC program can never reach its full potential.
This article discusses how to think through the budgeting process to ensure priorities are met and goals are reached.
Budgeting: The fuel that makes strategy go
One of the best analogies between budgeting and strategy is an automobile.
Think of strategy as the vehicle and budgeting as the fuel that runs the automobile.
Without a vehicle in place, there’s nowhere to insert the gasoline. This is the way that I think about the relationship between strategy and budgeting: Without a proper strategy in place, there is no mechanism for determining where to invest money allocated to PPC
So, how do we create an effective PPC strategy?
Once goals and priorities are set, then it’s time to create the PPC strategy. Use these four steps to build your strategic plan:
Building budgets: What to consider
So, how do we get started building budgets? Here are some factors to consider when creating budgets and deciding how to invest in them.
When building budgets, you’ll want to invest in “tried and true” channels like AdWords and Bing. I typically invest 70 percent of a PPC budget in those channels that have proven to contribute significantly to one of my goals.
I then invest 20 percent of the budget in what I call “safe bets.” These are channels I have not invested in before, but, based on overall advertiser feedback, are considered reliable sources.
Finally, I keep about 10 percent of the budget available for experimenting and testing. It’s important to push the envelope a bit and find new sources of traffic. However, until these sources prove themselves to be reliable contributors, I minimize risk by limiting the amount of budget I invest into less proven campaigns.
Building budgets: An example
There are numerous PPC budget creation methods. For instance, an account I manage requires quarterly budgets vs. budgets for the entire year. Here is an example of one:
To create this budget, we analyzed the percentage spend increase month over month (MoM) from the prior year. For instance, we learned there was a 20 percent increase in spending from December 2016 to January 2017. As a result, we took December 2017’s spends and applied the previous year’s percentage increase to set the budget.
The assumption was made that if growth was 20 percent the previous year, the budget could then grow another 20 percent. This method of budget creation has been successful in setting budgets that drive consistent year-over-year (YoY) growth.
Budgets reflect your PPC program’s goals, vision and strategy. The instinct as a PPC professional is to jump right into an account and start building and optimizing campaigns. However, focusing on budgets first ensures you have the proper amount of funding required to reach goals and fulfill priorities.
Focusing on where to allocate budgets, whether in existing or new campaigns, is important in helping to focus efforts. Going through the budgeting process will help focus all your efforts and bring clarity to your program.
The post Invest in a killer PPC campaign by using these smart budget strategies appeared first on Search Engine Land.
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Curious about learning the nuts and bolts of running a website? Let's take a closer look at what a website administrator really does.
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I loathe the term “keyword cannibalization.” The term reminds me of the arguments around one keyword per page.
News flash — Pages rank for multiple keywords.
According to a study by Ahrefs last year, the average page ranking number one also ranked for about 1,000 other relevant keywords. If your content is relevant enough, you can even have multiple pages show for the same keyword.
If you’ve worked with an enterprise, you’ve likely heard discussions around keyword governance or arbitration. In many enterprise tools, you will find options to claim keywords for certain pages or certain groups.
The idea is that you don’t want pages competing against each other in the search results, and someone needs to own particular keywords. It shouldn’t matter what group you belong to, a page around a topic should put your best foot forward and showcase all that a company has to offer.
What is keyword cannibalization?
Keyword cannibalization does not really exist, at least not in the way many people think.
The common belief is that keyword cannibalization happens when multiple pages target the same keyword, compete against and hurt each other. Some people think if you have multiple pages about the same keyword, Google won’t rank any of them. I find that not to be the case.
I love the response of Google Webmaster Trends Analyst Gary Illyes when asked more about keyword cannibalization:
What people get wrong about keyword cannibalization
I’ve heard arguments where people say having multiple pages for the same term somehow confuses search engines. This whole idea is preposterous. Search engines know what is on individual webpages.
Other people think there are times when Google shows the wrong page for a search term, but that’s not right, either. What you consider your best page for a term may not be what the search engines consider the most relevant page for the same term.
Intent is key here. If your page doesn’t have relevant information or is surrounded by informational “how to” articles or pages from Wikipedia, there is a high likelihood your pages aren’t going to show.
We know pages rank for more than one keyword, and a quick look in Google Search Console’s search analytics report will show the different terms your page ranks for.
Let’s say page A ranks for 400 different keywords, and page B ranks for 600 different keywords. Can you guess how much overlap there may be? There may be some shared keywords, but odds are the content on the page and the intent behind the two are very different. They will mostly show for different terms, or it’s possible for both of them to show for the same term.
Let’s look at an example.
My last article for Search Engine Land was What’s next for technical SEO? It was an opinion piece on the future of technical search engine optimization (SEO) and some of the technical SEO issues I see coming.
I noticed there were two articles from Search Engine Land already ranking on the first page for “technical SEO.” One was an audit, and the other was a checklist:
Based on what I see, it appears Google has determined an informational intent for the term “technical SEO.” Other pages may come into the results highlighting technical SEO jobs, specialists, tools, consulting or training, and when they do, it is likely they’ll host the same or similar keywords as the pages already ranking.
Just because my article doesn’t show for the main keyword “technical SEO,” it doesn’t mean it won’t show for other variations of the term. Search for “technical SEO advancements,” and you’ll see what I mean.
It also doesn’t mean my article doesn’t rank for the main keyword, “technical SEO.” It just means Google is showing more relevant pages for now.
Due to some filters like host crowding and domain clustering, Google will typically only show one or two results from a website unless you have multiple pages that are very relevant to a query. We can turn these filters off by appending &filter=0 to the end of the universal resource locator (URL). This will show additional pages in the consideration set.
Once we use the filter, we see Search Engine Land actually has three articles on the first page, with only two showing by default. Right now, my article is the one being filtered, but it is high in the consideration set and may eventually replace one of the other articles or be shown in addition to them.
While you could let pages fight it out and see which page ranks for a particular query, there are other options. Look at these other pages not as competing but as opportunities. By turning off the filter, as shown above, you can see which pages are in the consideration set and where they stand in the rankings.
You can wait and see if multiple pages will show or help the process along by adding additional internal links or consolidating pages where it makes sense. As long as the intent is the same and the content is similar, I’d typically go for fewer, stronger pages.
When you have multiple pages for a head term such as “technical SEO,” you may be splitting equity trying to decide which page to link to; in this case, consolidation may be best.
The post What people get wrong about keyword cannibalization appeared first on Search Engine Land.
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In its ongoing Winter Olympics doodle series, Google has designed a Lunar New Year-inspired animated image to mark day eight of the competitions.
Leading to a search for “Winter Olympics,” the doodle includes the usual cast of competing animals — this time putting them on a ski lift at night to watch the Lunar New Year celebrations.
“The new moon peeks out over the Doodle Snow Games as our athletes take a much needed break to hot-dog and monkey around, shedding their game-faces to enjoy the sights from the ski lift,” writes Google on the Google Doodle blog.
The Lunar New Year, or Chinese New Year, is considered one of the most important traditional Chinese holidays. It is based on the lunisolar Chinese calendar.
Earlier this week, Google designed a Winter Olympics doodle with Valentine-themed artwork. The animated image included two grebes performing a figure-skating routine, creating heart-shaped patterns across a frozen pond.
Google’s Winter Olympics doodle for Valentine’s Day
Google’s Winter Olympics doodle series will last throughout all 17 days of the competitions, with each of the doodles archived on Google’s Winter Olympics Snow Games doodle page.
The post Winter Olympics Google doodle for day 8 of the games marks the Lunar New Year appeared first on Search Engine Land.
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The nature of political advertising is manipulation and deception. This was taken to extremes in 2016 as fake news and ads from outside actors and extremist groups sought to manipulate public opinion and influence the presidential election.
Now, with Russia expected to meddle in the 2018 midterm elections, the Federal Election Commission (FEC) is considering additional rules and disclosure requirements for online political ads. According to a Bloomberg report:
There are also bills before Congress that would do much the same thing and require the platforms (Facebook, Google) to report on the sources of political advertising, their spending levels and their intended targets.
The proposed FEC rule would require all text and display advertising to include the name of the sponsor in the ad (not merely a link) “in letters of sufficient size to be clearly readable.” This provision might be a source of objections from Google or Facebook.
Audio ads in music streaming services would require oral disclaimers similar to political ads on terrestrial radio. According to Bloomberg, the proposed rule also seeks to anticipate political advertising in new technologies (e.g., augmented or virtual reality).
It’s not clear whether Google, Facebook, Twitter or others will try to block the proposal. It’s also not clear whether Republican members of the FEC will support it in this toxic political atmosphere. However, as it reads, this merely brings the disclosure requirements that currently apply to traditional media to online media.
For the good and integrity of the electoral process and for the good of their reputations, the platforms should aggressively embrace the concept, if not the specific proposal.
The post Federal Election Commission proposal toughens political ads disclosure rules appeared first on Search Engine Land.
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