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Ever wondered how to structure an SEO team for unparalleled success? Join us on Tuesday, April 23rd for this webinar where our panel will guide you through the proven strategies to build a dynamic and scalable SEO program. You’ll discover how a well-structured team can overcome and outperform unpredictable algorithm updates and dive into the art of determining the ideal SEO team structure (and where SEO should sit) that aligns with your business goals and ensures optimal collaboration between departments. RSVP today for Beyond the Search Bar: Crafting an Impactful SEO Team Structure and Defining its Place in Your Organization and uncover the secrets to building your dream SEO team. via Search Engine Land https://ift.tt/XDsV8an Page load speed, among other Core Web Vitals, is a known Google organic ranking factor. While we have the PageSpeed Insights tool, it unfortunately only works on one page at a time. The Page Timings report in Universal Analytics surfaced specific pages on your site that were slowest, allowing you to prioritize which pages to evaluate and optimize. The tool was particularly helpful if you have a large site with thousands of pages to analyze. Armed with the list of problem URLs, you could then prioritize pages for review using the PageSpeed Insights tool. But Google didn’t include the Page Timings report in GA4, so where can you find similar information now? Below are several free and paid tools that can help you pinpoint your problem pages and prioritize their optimization. 1. Google Search Console
Google Search Console (GSC) provides a Core Web Vitals report and even separates the data by mobile versus desktop. However, while GSC provides some examples of URLs affected, it doesn’t provide a full list. Instead, it groups pages together and shows examples from the group. The data is also not easily downloadable to a CSV for monitoring. If your goal is regular monitoring, you’ll need to log in to GSC and review the data within the tool. The GSC API does not support exporting core web vitals report data, so you can’t pull GSC data into Looker Studio or other visualization tools. 2. Screaming Frog
A long-time favorite of SEO professionals, Screaming Frog software has many helpful SEO applications, but the most important thing for this article is that it provides page load times. It can further be connected to the PageSpeed Insights tool using a key from the PageSpeed Insights API to import Core Web Vitals data directly into the PageSpeed report: The only real drawback to Screaming Frog is that because it’s a desktop-based application, the computer you host it on has to be turned on and connected to the web when the report runs. This makes the tool less optimal for dashboarding and highly regular data monitoring. One workaround is to have a desktop computer that is always turned on. I did this in my agency for many years with a dedicated, old desktop computer running Screaming Frog. Because the tool allows for scheduling, the scheduled report can run at the appointed time as long as the computer is on and connected to the internet. Additionally, you can connect Screaming Frog to a Google Drive account and export the report tabs to Google Sheets: If you want to use the upload for dashboarding, choose the Overwrite files in output, which will allow you to just update the same Google Sheet. Once the data is in a Google Sheet, you can import it into other platforms, such as Looker Studio, to create dashboards and visualizations or create thresholds to send email alerts using Apps Script. 3. Ahrefs
Ahrefs has long been an SEO favorite for tracking backlinks, but the tool also has a robust site audit tool that tracks page load speed as it indexes a website. Like Screaming Frog, you can connect PageSpeed Insights directly to the site audit to see specific core web vitals optimizations that should be made: While you can export reports to Google Sheets, it’s a manual process. Site audits can be scheduled for regular intervals. Unfortunately, the Ahrefs API doesn’t appear to have a way to automatically export the results, leaving it a bit of a manual process and less than ideal for dashboarding and near real-time reports. 4. Semrush
Another popular SEO tool is Semrush, and it also has a site audit feature that reviews page load speed and lists the pages with the longest load times: Unlike Ahrefs and Screaming Frog, you aren’t required to enter a personal PageSpeed Insights API key to connect core web vitals optimization information directly to the audit. Again, with this tool, however, the data export for this report is manual. Semrush has an API, though, and it will report on page load speed issues. However, the API is only available for business plans and higher, which start at $499/month. 5. Add page speed into GA4 using custom dimensions
Another option to restore page load speed in Google Analytics is to create a custom dimension. You can use that custom dimension to create an Explorations report, import data into Looker Studio or export data using the GA4 API or various tools that incorporate the API. Measure School has an excellent tutorial on how to track page load speed using Google Tag Manager and custom dimensions in GA4. Multiple free and paid tools can export your list of slow pages using the custom dimension to Google Sheets, including the free Google Sheets extension GA4 Reports Builder for Google Sheets. Unlike its predecessor in Universal Analytics, this extension does not have scheduling capability. I personally use Supermetrics, which is a paid tool but provides me access to multiple APIs, including GA4, and allows me to schedule reports. Connecting with the PageSpeed Insights APIOnce you have your list of the site’s slowest pages, though, you’re not completely finished! Screaming Frog, Ahrefs and Semrush pull Core Web Vitals optimizations into their platforms using the PageSpeed Insights API. If you’re not using one of those tools, you’ll either need to interrogate each URL in the PageSpeed Insights tool manually, one by one, or you can also use the PageSpeed Insights API to make those queries for you. If you’re not a web developer or skilled with coding, there are fortunately tools that you can use to tap into APIs, including the PageSpeed Insights API, to get the specific core web vitals details you need for optimization. My personal favorite is Zapier, which has a webhook zap allowing even non-developers a simplified way to connect your list of slow URLs to the PageSpeed Insights and pull in whichever data points are most important: Optimizing images can often be a quick way to improve page load speed. In the zap example above, I only pull in image details for each URL for a site with over 10,000 pages. This allows me a fast way to find:
The benefit of this approach is that it truly can provide near-real-time reporting and dashboarding, whereas the other solutions still have drawbacks that make them less than ideal for dashboard reports. However, you continue to measure page load speed for organic search optimization, each solution requires some set-up and work. So, if you haven’t already started on a solution, get started immediately so that you can quickly mine quick wins for SEO and improve your problem pages. via Search Engine Land https://ift.tt/LfPUekH While Google’s responsive search ads (RSAs) have come a long way from the simple text ads of the past, there are still plenty of opportunities to optimize and take your PPC performance to new heights. Let’s dive into seven proven strategies that can help you elevate your Google responsive search ads game. 1. Less is sometimes moreWe’re starting with a concept rather than a feature here, but just because you can add 15 headlines and four descriptions doesn’t mean you should also populate all of those slots. A few reasons why:
2. Keyword insertionThis is a really useful way of making your ads more relevant and improving your quality score. When applied, Google will populate the RSA with whatever keyword your search term triggered the ad for. You can also add copy before and after the keyword insertion to tailor the message. For example:
If the keyword triggered pushes the character limit over, Google will use the fallback copy you included, “Nike running shoes” in the above example. It should not be used in every circumstance, as it can get messy when overused. And you are in danger of the ad not reading right. This is especially true in consolidated ad groups with more keywords. Less control with more keywords eligible to appear in the keyword insertion. Extra word of caution: Never use this for competitor keyword campaigns. 3. Countdown insertionThis is a really cool feature and an absolute essential for your sale or event ads. Including a countdown timer is such an effective way to add urgency to your RSAs. You can customize how many days in advance you’d like the timer to begin. As with the keyword insertion feature, you can include copy before and after insertion. For example:
Even when there is less than a day before the end of the countdown, Google tells you to the second how long you have left. Very eye-catching for users. 4. Ad pinningNot happy with giving Google the control to put your copy in any order that suits them? Well, then pinning is the answer. This allows you to tell Google what title and description you want to remain constant in your ad and in which position. You can also pin multiple headlines and descriptions in the same position, which Google will alternate. Your ad strength will suffer using pins, as Google doesn’t like not being in control. But advertisers sometimes just need the ability to decide what order the copy goes in. For example, putting your product in the first two titles (long name) and including the price as the final title is not ideal if Google decides to mix that order, even if the algorithm thinks it has a better CTR. I’d recommend testing two RSAs at once for ad groups with high volume. Use the same copy, but one with pins and one without. Test yourself against the algorithm. Remember, Google often prioritizes RSA variations based on CTR, but if the objective of the ads is conversion-based, then you should judge the results toward conversion rate, CPA or ROAS instead. 5. Ad experimentsAs Google will often prioritize the best CTR performance in ads, if you are testing two RSAs in the same ad group, then they will quickly favor one and show it more often. Experiments are what you want if you want a fairer, less biased testing framework. The experiment feature can effectively test different keywords, landing pages, bid strategies, etc. Testing ads is another feather in its cap. You can set up experiments to show each ad evenly at 50/50 over a selected time period (currently maxed out at 64 days). During setup, Google will duplicate your campaign into a test version. You make whatever changes to the RSA you need to, then just schedule a start date. Once the test begins, you can access a testing dashboard within the experiment tab that compares control and test campaigns. When setting up the experiment, you will tell Google your two performance priorities, so the dashboard will focus its reporting on those metrics. 6. Campaign-level headline and description assetsThis is the newest feature in the list and, as of this writing, is still in beta. It’s a great addition designed for use during a specific period (e.g., a sale or an event). At the campaign level, you can schedule up to three headlines and two descriptions to appear in all of the campaign’s RSAs rather than updating all of your ads individually. If messaging is a priority, you can also pin these extra assets and schedule a start and end date. They are ideal for large Search accounts with a high volume of RSAs that require frequent copy changes to highlight promotional periods. What could’ve taken hours to regularly update, schedule and revert back to the original copy now takes only a few minutes. Preparing for Black Friday might not seem as daunting this year. 7. Ad variationsThis is probably the most underutilized feature for RSA ads. Experiments are the most common A/B testing framework. Still, if you want to test specific titles or descriptions against other variants (as opposed to RSA vs. RSA), this is the ideal solution. This is very cool for creating tests at a forensic level. If you have a legacy USP scattered across multiple RSAs (e.g., “Free Shipping Available”) but are thinking of replacing it with a similar but refreshed take (e.g., “Free shipping when you spend over $50”), then you simply select the “Find & Replace” variation type, input the original copy and replace with the new. Just like setting up experiments, you select the start and end date, how much the experiment split is (which for me is always 50%) and then create. There are other types of ad variations that can update whole headlines and descriptions, as well as URLs, but I would use find and replace more commonly. What about AI content?I couldn’t go through the whole article without mentioning the hottest industry topic: AI. So, I thought it deserved its own bonus section. Now, the truth is that the practical application of AI for RSAs lies outside of the advertising platform (Performance Max asset group copy is a different story with the new generative AI feature). One of the first PPC use cases of ChatGPT, when it came on the scene, was generating additional and alternative creative for RSAs based on expanding the existing copy. The danger is being too reliant on AI for content. Yes, ChatGPT, Gemini and the rest are great tools for carrying the creative burden. However, using AI to create the majority of the copy can lead to generic output or even a separation away from the brand identity if your prompt engineering isn’t up to scratch. To strive toward compelling ad copy, simplicity is often the best method, so try not to overcomplicate the process. I’ve found the best use is identifying the best-performing titles and descriptions (hopefully, most of the ad asset report data isn’t pending, so you can see these insights) and using AI to expand and enhance the poor performers with alternative variations. Lean on AI and use it to generate fresh ideas, but don’t rely on it. Remember, you will know the brand and the USPs better than AI. Humans still have a use, after all. via Search Engine Land https://ift.tt/5qmNjY3 Have you ever been in a situation where not everyone was on the same page? It happens often in the workplace and usually is caused by different expectations among stakeholders. Here are some ways to set and manage expectations for PPC clients and agency teams. Outline expectations during the sales processSetting expectations at the beginning of a client engagement or project is crucial for success. For advertising agencies, the time to set expectations is before the advertiser even becomes a client – during the sales process. Giving the client an idea of how your team operates will help you both decide if the relationship is a good fit. For example, does your agency have an account or media lead who oversees the client relationship, or do individual practice leads handle the relationship? Or is it a hybrid? Who is the main point of contact? Be clear about how your team operates generally while you’re still negotiating. Dig deeper: How to build and maintain client trust in your agency Agree on parameters in the statement of workIt’s critical to lay out the engagement parameters in the statement of work. The clearer you can be about the parameters of the relationship and how it will operate, the better you can manage expectations once you’re actually doing the work. Agree on what work will be performedWhat services will you be providing to the client? Here are some common agency services:
This is only a partial list! Agencies can offer a wide variety of advertising and marketing services. Some agencies provide strategy and execution of the services listed above and some only provide consulting, with the client responsible for implementation. Spell out what work you intend to perform. If you’re not clear in the statement of work about what work you’re performing, clients will ask you to do work that you’re not staffed for. Make it obvious what’s in scope and what isn’t. Be detailed. It’s impossible to list every possible scenario in a statement of work – and that’s why it’s crucial to be clear about the services the agency will handle. Tell the client what work is in scope and be clear that anything else is out of scope. For example, how many search engines will you manage for paid or organic search? How many social engines will you advertise on? Which ones? Are analytics services included? If not, who handles that troubleshooting? What about CRM? For B2B advertisers, closing the loop between the initial website lead and down-funnel CRM actions is an important piece of the puzzle. Are you prepared to provide these services, or will the client be responsible for this work? The same thing goes for landing page optimization and development. Not being able to create optimized landing pages can be a performance blocker that can ultimately doom your relationship with the client. Be clear about who owns this responsibility. By outlining who is responsible for CRO and landing page optimization, you can help stave off disappointment down the road. Meeting and reporting cadencesAnother aspect of client service to deal with during the sales process is deliverables and cadences. How often will you meet with the client? Will the meetings be held online, or in person? Who from the agency will attend? Meetings can become a giant time suck, yet they’re also necessary. Be thoughtful about how to make them efficient for both the agency and the client. Reporting is another deliverable to address in the statement of work. What types of reporting will be provided and on what cadence? Will you use Looker dashboards, PowerPoint reports, QBRs, or all three? How will you handle ad-hoc reporting? Dig deeper: 3 steps for effective PPC reporting and analysis Response times and client communicationsYou’ll also want to agree on client communications. How will day-to-day communication be handled? Will you use email, instant messaging (IM) platforms like Slack or Teams, project management boards like Asana or Trello, or a combination of all of these? What response times should be expected? One pitfall of using IM for client communications is that everyone starts to expect instant replies. That’s neither feasible nor productive for anyone. Agree with your clients that regular communications will be responded to within 24 hours. For urgent messages, perhaps a 6-hour response time is reasonable. Agree to this ahead of time – that way, no one is disappointed. Think too about how easy it will be to search for relevant communications later. I find it much more difficult to find messages and topics in Slack than email, although Slack is easier to organize into channels. Each has pros and cons! Think this through before you engage with the client. Account staffingEvery statement of work should include a staffing plan. You don’t need to name names, but list the roles and percentage of time each role will be allocated to the engagement. For example, staffing on a large paid search account might look like this:
Being clear about roles and percentage allocation helps clients understand who their key contacts are and how much time they will spend working on the account. Dig deeper: Client onboarding and offboarding: The PPC agency’s guide Dealing with unexpected issuesUnforeseen challenges can arise on an account. Perhaps the client’s conversion tracking breaks, or they need help spinning up a landing page when that’s normally something they would handle themselves. Outline in the SOW how you’ll handle issues that would normally be out of scope. Will you charge an hourly rate? Will a change order or new SOW be required? Good agencies will often pitch in and help without compensation. That’s part of being a good business partner. Still, it’s important to set expectations on out-of-scope work to ensure the engagement remains profitable. Managing expectations during the engagementOnce the contract is signed, the work begins! Now is the time to manage expectations. It’s important on kickoff calls or meetings to establish your rules of engagement. Reinforce how you will communicate, meeting cadences, turnaround times and other key service-level agreements (SLAs). Getting agreement from the client and buy-in on both sides is critical. An effective way to get everyone’s buy-in is to whiteboard the rules during the kickoff, either virtually or in person. Then, take time to discuss the rules and hear all perspectives. Be willing to add items you may not have thought of initially, or to adjust to meet everyone’s needs. Just make sure you can still deliver in the time frame you agree to. Once you’ve aligned on the rules, distribute them to all stakeholders. One agency I worked at printed and laminated the rules of engagement for each client. They shared a copy with everyone working on the account, both internally and client-side. While this may sound quaint in 2024, it’s effective – a physical reminder stakeholders can keep at their desk and easily review at any time. The rules of engagement could also be in an online document that’s pinned to a Slack or Teams channel. It’s important to reiterate that getting everyone’s buy-in is key here. One of Dale Carnegie’s principles in “How to Win Friends and Influence People” is to “Let the other person feel that the idea is his or hers.” It’s important to remember this principle when establishing the rules of engagement with clients. If clients have a hand in developing the rules, they’ll be more likely to follow them. Dig deeper: How to retain clients in PPC How to deal with issues during the engagementInevitably, issues will crop up during the engagement that require a review of the SOW. The client might ask for more meetings than you’ve contracted for. Or they start to expect faster turn times on the work you’re delivering. It’s tricky because, on the one hand, you want to do everything you can to keep your client happy. On the other hand, your agency needs to be profitable. Think carefully about whether you should accommodate the client’s request or push back. There are pros and cons to each approach. If you’ve established ground rules and SLAs in the contract process, it’s not wrong to gently remind the client of what you agreed to. In this case, I’ll usually say something like, “We understand how important this launch is for your business. Our contract stipulates a 5-day lead time for new campaign launches. Given the urgent timing of this campaign, we can aim to deliver it in 2 days. We’ll have to reprioritize some of your other work to accommodate this and we’re happy to do so to help you meet your goals.” A statement like that does several things.
Making exceptions for clients is part of being a good partner. But if the exceptions start to become a regular thing, you’ll want to give a more forceful reminder of the rules of engagement and you may want push back. Renegotiating the contract is another option. For example, you could add staff to the account that would enable faster turn times – at an additional cost. Or you could charge the client the hourly rates you provided for in the contract. If you’ve set expectations clearly in the beginning, you have a good chance of avoiding a big mismatch between your reality and the client’s. Clear expectations make for profitable relationships for everyone! Dig deeper: 6 tips to build PPC client relationships via Search Engine Land https://ift.tt/FnKfw90 Studies show that loyal customers are responsible for as much as 65% of all brand purchases. In turbulent economic times, when consumers become warier with every penny they spend and brands are increasingly desperate to keep the income flowing, loyalty programs play a pivotal role in fostering retention and increased spending. But creating a loyalty program that works is not easy – and it’s certainly challenging in 2024 when customers’ priorities are constantly shifting. To find out what they are right now, join Comarch’s upcoming webinar, “Top Loyalty Trends: Industry-Specific Ideas 2024.” It’s your chance to engage in a discussion with loyalty experts and discover:
The webinar will be based on the expertise and experience of Aurelie Balaes (Account Director, LinkedIn Marketing Solutions), Hadie Perkas (CEO and Founder, The Gift Club, The BIG Handshake, The European Loyalty Association), Joanna Witsch (Head of Loyalty Product & Operations, Alshaya Group) and Wojciech Kempny (Consulting Director, Comarch). Combining their respective knowledge, the speakers will analyze the current state of the loyalty industry and share their ideas on how to make your loyalty program ready for Society 5.0. Want to learn what they are? Sign up for HERE to join the conversation on May 7th, 2024, at 4:00 PM (CEST). via Search Engine Land https://ift.tt/rNxtOIP The drawback of freelancing is that you’re trading your time for money, so you have to raise your prices or... The post 10 Profitable Solopreneur Business Ideas Anyone Can Start appeared first on Copyblogger. via Copyblogger https://ift.tt/9gs26eK Advertisers might be able to purchase ads on Meta’s Threads platform as early as the second half of this year. That’s according to a Digiday (subscription required) report citing multiple sources. Why we care: Brands and marketers will soon have another way to reach their target audiences. Although Threads isn’t at the level of Facebook or Instagram (2 billion monthly active users), Threads gained 50 million followers in its first 24 hours of launch last year and now has about 85 million monthly active users. Timing. Meta’s discussions have reportedly focused on the rollout timeline rather than specific logistics about how or where ads will be integrated.
Where Threads Ads may appear. Threads ads will likely be integrated into Meta’s ad platform, Advantage+, alongside existing options for Facebook and Instagram.
via Search Engine Land https://ift.tt/M70sdCS Brave Search introduced a new AI answer engine called Answer with AI. It will produce AI-generated answers “synthesized” from multiple sources for any query. What is Answer with AI. Answer with AI, as the name suggests, uses AI to generate answers to queries directly in the search results. This new Brave Search feature appears above the organic search results. The format varies slightly, depending on the query type. At the bottom, Brave includes a section called Context, underneath which Brave links to the sources it used to generate its answer. Based on a small number of searches I conducted, Brave tends to pull most of its answers from the top-ranking pages. It follows on from Brave’s AI Summarizer feature, introduced last year. How Answer with AI works. When a user enters a query, Brave is using large language models (LLMs), primarily Mixtral 8x7B and Mistral 7B, data from its search results and RAG (retrieval augmented generation) to generate answers nearly instantly. When will users see Answer with AI. For informational, question-like queries, Answer with AI will be the default experience. For other query types (navigational, commercial, transactional), Answer with AI will be optional – you will click on an Answer with AI button. What it looks like. Here’s an example search for [what is after gen z]: And here’s what it looks like for a vanity search: But it’s not perfect. It thought I was the same person/entity as the former Major League Baseball player who shares my name. Brave Search size. Brave Search has an index of 20 billion webpages, has more than 1 billion location-based schemas and serves:
Answer with AI availability. It is available on all platforms (desktop and mobile) for all searches in English, French, German, Italian and Spanish. Searching in any other languages may return answers in English language. What Brave is saying about AI answers. The big concern among SEOs and content creators is how AI answers in the search results could potentially impact the amount of traffic search engines send to websites. Brave addressed this concern, telling Search Engine Land:
via Search Engine Land https://ift.tt/Rq04csm Remember how painful iOS 14 was for performance marketers? An even more seismic change is looming, and way too many marketers are still unprepared. Yes, I’m talking about the impending death of third-party cookies. If you’re reading this article, this is probably the 1,000th time you’ve heard it mentioned. And that might be part of the problem: “the death of cookies” could now be one of those familiar phrases you skim over without understanding the depth of its ramifications. If you’re a little unclear on what kind of havoc “the death of cookies” is going to wreak in your campaigns, stay with me for a few minutes as I tackle:
What’s changing from a technical perspectiveFirst, let’s be clear: we’re talking about the death of third-party cookies, not first-party cookies. You own first-party cookies and the data they collect, which won’t be impacted by the Chrome update. Third-party cookies, which pass data from your website to external parties (like ad platforms) to your site to paint a picture of the user and user behavior, are what’s disappearing. If this sounds familiar, it’s because that’s exactly what happened with iOS 14. In that update, Apple’s “App Tracking Transparency” introduction prevented companies from tracking user behavior across third-party apps. Advertising platforms (particularly Facebook) suddenly couldn’t help advertisers understand what users were doing after engaging with their ads. Cookies, whether first-party or third-party, are snippets of code saved by the browser or app to the user’s device. They contain user and session identifiers, ad click IDs, timestamps and functions (e.g., whether you’re logged into an app). In short, they are (or were until recently) the most common way to identify and track users, and they’re about to disappear from Chrome (which is following Firefox and Safari in doing so). If you’re using pixels, UTM parameters outside of a first-party environment, GTAG (ask your analytics team), or other tracking based on – and stored in – browsers, you’re in for a world of transition. What’s changing from a marketing perspectiveIt might be easier to list what isn’t changing, but here’s a quick list of the biggest hits:
Dig deeper: 7 paid media reporting tips when tracking is messy Given all of that, you can hopefully now realize that the time to start planning was about a year ago – and if you’re behind the curve, you’d better keep reading. 4 real preparation steps to take ASAPI break this down for my clients into four buckets:
1. Focus on CRM cleanlinessAt the very least, you should be able to reference your CRM data to understand your users’ point of entry and identify your most valuable users. Make sure you have a plan to assess your data cleanliness, your reports, and your dashboards and you can get things in good enough shape to trust what your first-party data is telling you. Work to 2. Tune up your data collectionFirst-party data will become even more important as data from third-party sources erodes. Make sure your ad campaigns, organic campaigns, owned properties, etc., are fully maximized to collect first-party data and have a plan to use it in your campaigns (email, SMS, retargeting, lookalikes, etc.). 3. Implement platform solutionsGet extremely comfortable with Google’s Enhanced Conversions, Meta and LinkedIn’s conversions APIs, and whatever monikers you’ll see other platforms use. They help ensure that ad algorithms can track valuable actions both online and offline, which is essential for future-proofing your tracking efforts. (Bonus points if you combine platform solutions with first-party data to teach the platform algorithms to find your best users via offline conversion tracking.) 4. Go server-sideAnalytics and data stored in servers you control (as opposed to browsers that can change their rules at any time) are one big hedge against cookie erosion. Implement initiatives like server-side GTM and start researching CDP (customer data platform) options like Segment and Tealium to take at least partial ownership of your data and analytics. Winning strategies for a data-driven, privacy-first futureIf you need a little good news after reading all of that, I have a couple of tidbits for you.
Dig deeper: 3 ways search marketers can prepare for the big cookie crumble via Search Engine Land https://ift.tt/GCuHAn6 |
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