Smart Bidding strategies in AdWords use machine learning to adjust bids tailored for every auction. The algorithms take a number of factors into account, including, of course, the type of bid strategy. The newest addition to AdWords Smart Bidding strategies is Maximize Conversions. From this week’s announcement:
Maximize Conversions also takes historical performance into account. Unlike Target ROAS or Target CPA bid strategies, Maximize Conversions is concerned with conversion volume rather than return on investment goals. Maximize Conversions will spend the daily budget in pursuit of more conversions. Google says decking company Trex saw a 73 percent increase in conversions, a 59 percent increase in conversion rate and a 42 percent lower CPA in its first test using Maximize Conversions. A few things to note for Maximize Conversions:
Maximize Conversions is now listed as a Bid strategy option under campaign settings in Search campaigns. The post Google adds Maximize Conversions automated bid strategy in AdWords appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2rF4sdP
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