Social media ROI is the topic that will not die because, like it or not, social media is still a bit of a jungle in a world of tidy marketing-tactic cities. It’s hard to navigate, let alone map and measure.
This Social ROI Template from Tracx will give you advice on goal-driven analysis and which metrics matter, insight on how to tie social data to marketing investments, an easy-to-follow five-step process for determining ROI, and a downloadable Excel template to make calculations easy.
Visit Digital Marketing Depot to get your copy.
via Search Engine Land http://ift.tt/2j60eYU